Panu Nordlund Email and Phone Number
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The most successful and highest-value brands are born from strategic insight and long-term commitment to becoming unique and distinctive.I have worked as a brand strategist and business leader in leading creative agencies with a proven profit and growth record. As a CEO I have built winning organizations and operative teams. Throughout my career, I have contributed to the most respected Finnish top 100 companies in their business challenges and branding efforts. My success cases are from various industries and companies that have the ambition to challenge the status quo.My experience has taught me that cross-functional teams with clear objectives are the key to success. As a leader, I am collaborative, engaging, and result-oriented. The road the success is defined by clarity of objectives, responsibilities, and trust in people.In my philosophy strategic brand leadership is a key element in every company’s growth agenda and at the very core of business decision-making.
Liquid Sun Ltd
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Chief Brand Officer, Co-FounderLiquid Sun Ltd Feb 2023 - PresentFinlandResponsible for working across the company to define and implement the brand strategy, company core principles, values, and messages. Developing cross-functional ways of working and building brand leadership model for Liquid Sun to establish and grow the business. Defining company-wide metrics that give a complete view of how key stakeholders, customers, and employees experience the brand.
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Chief Client Officer, PartnerHasan & Co (Group) Oct 2019 - Nov 2022Helsinki Area, FinlandLed business team and was responsible for Group’s client strategy (client portfolio with 10M€ revenue). Led client acquisition processes and planning teams. Business partner and brand strategist to Group’s key clients (Alma Media, Kone, OP, Veikkaus). Business strategy development as a member of Group management team
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Chief Executive Officer, PartnerHasan & Partners Jan 2016 - Sep 2019HelsinkiOverall business and P&L responsibility for 10M€ creative agency with 100 employees. Ramping up the company’s digital capabilities and agile processes Ramping up and accelerating brand design unit from 1M€ to 3M€ business. Responsible for new client acquisitions and brand steering role with key customers management teams (Kone, TallinkSilja, DNA, Kesko, OP, Aalto, Veikkaus) -
Deputy Ceo, PartnerHasan & Partners May 2012 - Dec 2015HelsinkiAccountable for client strategy, new client acquisition and sales processes (annual sales growth 2012-2016 over 20%). Leading and developing brand strategies, co-operation processes, and long-term client partnerships (Fazer, Kone, TallinkSilja, DNA, Kone). Brand strategy support for the agency’s key client's management teams.
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Chief Executive Officer, Partner358 Aug 2008 - May 2012FinlandPartner and P&L accountable with profitable annual growth (50% annual growth with 10% EBIT) since year one. Business and sales leader for 3,5M€ creative & design agency with 30 employees. Responsible for new client acquisitions. -
Account DirectorHasan & Partners 2001 - 2008FinlandClient team leadership and account management for a designated client portfolio and client partnerships. Planning and execution of integrated marketing campaigns to national and international markets (Suunto, Halti, Iittala, Sanoma, Sonera).
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Account DirectorSek & Grey Dec 1998 - Jan 2001FinlandClient team leadership and account management for a designated client portfolio and client partnerships. Planning and execution of integrated marketing campaigns to national and international markets (Alko, eQ Bank, Finnair) -
Marketing ManagerSonera 1995 - 1998FinlandCRM (SAP) platform development and implementation. Sales lead generation, segmentation and client classification. Digital media service development and marketing planning. Marketing launches and campaigns for new media services
Panu Nordlund Skills
Panu Nordlund Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Panu Nordlund
What company does Panu Nordlund work for?
Panu Nordlund works for Liquid Sun Ltd
What is Panu Nordlund's role at the current company?
Panu Nordlund's current role is Business strategy I Brand strategy I Marketing strategy I Comms strategy I Sustainability.
What is Panu Nordlund's email address?
Panu Nordlund's email address is panu@358.fi
What is Panu Nordlund's direct phone number?
Panu Nordlund's direct phone number is 042*****
What schools did Panu Nordlund attend?
Panu Nordlund attended Helsingin Kauppakorkeakoulu, Ressun Lukio.
What skills is Panu Nordlund known for?
Panu Nordlund has skills like Marketing Communications, Strategy, Marketing Strategy, Marketing, Digital Marketing, Advertising, Brand Development, Management, Strategic Planning, Digital Strategy, Brand Architecture, Marketing Management.
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