Panu Vuorimaa Email & Phone Number

Colliers International Finland (ex-Ovenia) is the leading commercial property management provider in Finland with nationwide footprint. I had business responsibility of residential property management, both B2C and B2B. The residential business unit consists of 156 professionals and has turnover of 20 m€. We had over 50.000 apartments under management through our 15 local units around Finland. We executed a turnaround plan that contributed to successful exit in January 2018.

Lantmännen Cerealia Oy is part of Lantmännen Group owned by 29.000 Swedish farmers. Established in 2016 when Lantmännen Group acquired VAASAN Group. Operates in many FMCG categories with brands like FINN CRISP, VAASAN Koulunäkki, Go Green, AXA and START. Business responsibility of the company with 48m€ of net sales and 195 employees. Commercial responsibility of the Finnish market (retail and foodservice) and the Baltics. Member of the Crisp category management team.

VAASAN Group is the leading bakery company in Finland and in the Baltic region. Net sales in 2013 was 415m€ and number of employees 2.745. Lantmännen Group acquired VAASAN in 2015.I was responsible for Crisp Bread business area with net sales of 50m€ and 195 employees and member of Group management team. Main part of the Crisp business is export sales under FINN CRISP brand to more than 30 countries. In Finland leader in the crisp bread market with Koulunäkki brand. We achieved all time… Show more VAASAN Group is the leading bakery company in Finland and in the Baltic region. Net sales in 2013 was 415m€ and number of employees 2.745. Lantmännen Group acquired VAASAN in 2015.I was responsible for Crisp Bread business area with net sales of 50m€ and 195 employees and member of Group management team. Main part of the Crisp business is export sales under FINN CRISP brand to more than 30 countries. In Finland leader in the crisp bread market with Koulunäkki brand. We achieved all time high distribution for FINN CRISP - 85.000 outlets around the globe. Show less

Laattapiste is a family owned company in a bathroom design and interior business, specialized in tiles and renovations. Net sales in 2012 was 36m€ with 150 employees. I was responsible for business development, marketing, productization and procurement. We developed business processes and concepts from one unit product sales into full service concepts. We executed digital transformation process in order to support the new concept. Continuous follow up in our online actions led to improved… Show more Laattapiste is a family owned company in a bathroom design and interior business, specialized in tiles and renovations. Net sales in 2012 was 36m€ with 150 employees. I was responsible for business development, marketing, productization and procurement. We developed business processes and concepts from one unit product sales into full service concepts. We executed digital transformation process in order to support the new concept. Continuous follow up in our online actions led to improved digital presence. We were able to increase our share of customer wallet and the value of one-off purchase. Show less

TyloHelo Group is operating globally in sauna and bathing business. In 2010 net sales was 60m€ and number of employees was 325. I was responsible for TyloHelo Group brand portfolio management and coordination with subsidiaries. We cut the number of local brands and focused on the main brands globally. I also had sales responsibility in Finland and exports both through own subsidiaries and independent distributors. In Finland we restructured two organizations (Helo and Kastor) after the… Show more TyloHelo Group is operating globally in sauna and bathing business. In 2010 net sales was 60m€ and number of employees was 325. I was responsible for TyloHelo Group brand portfolio management and coordination with subsidiaries. We cut the number of local brands and focused on the main brands globally. I also had sales responsibility in Finland and exports both through own subsidiaries and independent distributors. In Finland we restructured two organizations (Helo and Kastor) after the acquisition. We renewed the corporate web platform and content and introduced interactive 3D model for sauna design and decoration. Show less

Suzuki International Europe GmbH, Finnish branch is a subsidiary of Suzuki Motor Corporation. SIE-Finnish branch had net sales of 24m€ in 2007 and 13 employees. My responsibility was to grow Suzuki business in Finland. Business (P/L) responsibility of the finnish market and operational responsibility of the finnish branch. Leading the sales team, managing customer relations (dealer development) and consumer demand. We builded up Suzuki Academy to train our dealers for improved customer… Show more Suzuki International Europe GmbH, Finnish branch is a subsidiary of Suzuki Motor Corporation. SIE-Finnish branch had net sales of 24m€ in 2007 and 13 employees. My responsibility was to grow Suzuki business in Finland. Business (P/L) responsibility of the finnish market and operational responsibility of the finnish branch. Leading the sales team, managing customer relations (dealer development) and consumer demand. We builded up Suzuki Academy to train our dealers for improved customer service. We succeeded in growing sales by 25% during the first year. Show less

Sinebrychoff is part of Carlsberg Group and had net sales of 320m€ with 1.000 employees in 2006. I was responsible for consumer and trade marketing, brand portfolio management, new product concepts and innovations. Strategic planning and implementation of the sales/marketing activities in cooperation with the sales organisation. Member of Sinebrychoff management team and Carlsberg marketing board.We achieved market leadership in the brewing business 2002 and KARHU became no.1 beer brand… Show more Sinebrychoff is part of Carlsberg Group and had net sales of 320m€ with 1.000 employees in 2006. I was responsible for consumer and trade marketing, brand portfolio management, new product concepts and innovations. Strategic planning and implementation of the sales/marketing activities in cooperation with the sales organisation. Member of Sinebrychoff management team and Carlsberg marketing board.We achieved market leadership in the brewing business 2002 and KARHU became no.1 beer brand in Finland. We executed Carlsberg Commercial Excellence through the organization and became more structured and efficient in our operations. We were the best performing subsidiary in the Western Europe many years in a row. Show less

I was responsible for the beer portfolio management, brand strategies, marketing planning and execution in cooperation with the sales organization. Including brands like KARHU, Carlsberg and Budweiser. Cooperation with media and advertising agencies and international brand partners.

Promoting soft drinks in a Frisco ´92 tour around Finland. Organizing marketing activities with the sales organisation and the trade. Cooperating with international brand partners.

Master Of Science (Econ.), Marketing

Digital Service Business And Marketing