Paola Betancourt

Paola Betancourt Email and Phone Number

Head of Marketing @ Centro Oncológico Internacional
Mexico City, CDMX, MX
Paola Betancourt's Location
Mexico City Metropolitan Area, Mexico
Paola Betancourt's Contact Details

Paola Betancourt work email

Paola Betancourt personal email

About Paola Betancourt

I am a seasoned Strategy and Transformation Leader with a diverse background in driving growth, managing projects, and executing digital marketing strategies across global markets. My career has been marked by a series of impactful roles, each contributing to my expertise in strategic planning and marketing.As Chief of Staff at Volaris Mexico, I advised the President on strategy, managed communications and projects, coordinated with the board and shareholders.Prior to this, I was a Strategy Manager at Honeywell Mexico, where I led initiatives that resulted in a 25% increase in headcount and doubled revenue. I played a key role in launching new products and enhancing regional growth through strategic planning and stakeholder engagement. My previous roles at Honeywell as a Senior Strategy Leader and at Microsoft LATAM further solidified my expertise in driving business transformation and managing complex marketing campaigns.At Microsoft, I led the LATAM experiential marketing strategy, orchestrating over 150 events and significantly boosting engagement and pipeline impact. My ability to execute high-impact marketing strategies and manage cross-functional teams has been a cornerstone of my career.With a Master’s in Marketing Intelligence from INSA Barcelona and a solid foundation in economics, I bring a blend of analytical acumen and strategic vision to every role. I am passionate about leveraging data-driven insights to drive marketing innovation and business growth.In addition to my professional achievements, I am deeply committed to community service, organizing charity events and engaging in volunteer work. I enjoy roller skating, traveling, and yoga, which contribute to a balanced and dynamic lifestyle.----Soy un líder en Estrategia y Transformación con experiencia en el impulso del crecimiento y la gestión de proyectos y marketing digital a nivel global. Mi trayectoria incluye roles clave como Chief of Staff en Volaris México, donde ofrecí apoyo estratégico al Presidente y gestioné comunicaciones y proyectos cruciales. Anteriormente, en Honeywell México, lideré iniciativas que aumentaron el personal en un 25% y duplicaron los ingresos, mientras que en Microsoft LATAM desarrollé estrategias de marketing experiencial que impactaron más de 150 eventos.Con una Maestría en Inteligencia de Marketing y sólida formación en economía, me especializo en aplicar insights basados en datos para fomentar la innovación y el crecimiento. También tengo un firme compromiso con el servicio comunitario y disfruto de actividades como el patinaje y viajes

Paola Betancourt's Current Company Details
Centro Oncológico Internacional

Centro Oncológico Internacional

View
Head of Marketing
Mexico City, CDMX, MX
Website:
coisalud.com
Employees:
94
Paola Betancourt Work Experience Details
  • Centro Oncológico Internacional
    Head Of Marketing
    Centro Oncológico Internacional
    Mexico City, Cdmx, Mx
  • Volaris
    Chief Of Staff For President, Volaris Mexico
    Volaris Mar 2023 - Aug 2024
    Mexico
    * Advised the President on strategy managed critical communications, and executed key projects to support organizational goals.* Coordinated with board members and shareholders, optimizing financial performance.
  • Honeywell
    Strategy Manager
    Honeywell Apr 2022 - Jan 2023
    Azcapotzalco, Mexico City, Mexico
    *Drove a 25% increase in headcount and doubled revenue through effective strategic planning and product launch execution.*Led end-to-end solution delivery across LATAM, enhancing customer engagement and driving growth through targeted strategies.
  • Honeywell
    Senior Strategy Leader
    Honeywell Oct 2021 - Apr 2022
    Mexico City, Mexico
    *Provided strategic leadership for high-growth regional initiatives and successful product launches.*Directed opportunity selection and roadmap creation, contributing to significant market expansion and innovation.
  • Microsoft
    Experiential Marketing Latam Manager
    Microsoft Dec 2018 - Oct 2021
    Mexico
    • Responsible for the customer experience strategy for Latam: Consisting of business management, marketing planning, event execution and post event results of third-party events • Developing multinational marketing strategy for the LATAM countries. Market research and scale strategy across 24 countries. Average of 15 monthly events, 3.5k attendees in 2 quarters with direct and measurable impact on pipeline. Responsible for the planning and execution digital events 57 events per quarter with… Show more • Responsible for the customer experience strategy for Latam: Consisting of business management, marketing planning, event execution and post event results of third-party events • Developing multinational marketing strategy for the LATAM countries. Market research and scale strategy across 24 countries. Average of 15 monthly events, 3.5k attendees in 2 quarters with direct and measurable impact on pipeline. Responsible for the planning and execution digital events 57 events per quarter with 35k registrants, with 51% conversion attendee rate• Key events driven: azure marketing, developer skilling Show less
  • Microsoft
    Product Manager And Device Manager
    Microsoft Aug 2018 - Dec 2018
    Mexico
    • Responsible of landing the Product Marketing Manager of Windows and Office • Sale stage of the accounts, customer obsessed, customer journey• Partnership with sales team, measure business impact• Controller of subsidiary devices, final approver of giveaways & loans.• Accountable in compliance & audits
  • Microsoft
    Business Planning Manager
    Microsoft Oct 2017 - Jul 2018
    México
    • Marketing Budget Planning owner and controller• Business Planning owner of cloud initiative projects• Monthly & Quarter Priority Meetings coordinator with México and LATAM directors
  • Microsoft
    Marketing Analytics Specialist & Business Planning
    Microsoft May 2016 - Sep 2017
    Mexico
    • Marketing Budget Owner - 10% of budget saving in a quarter.• Project Manager of the initiative #TrabajaDondeQuieras (organic campaign) – 4 executions, 4 Facebook lives, more than 400k people reached, more than 20 sponsorship & alliances, all Microsoft employees involved.• Sponsorship for the key events in Microsoft- 20 sponsorships in a Fiscal Year.• Project manager (Smart Cities, Cortana Release, Ethical Hacking, Aldea Digital.)• Business planning owner o Marketing… Show more • Marketing Budget Owner - 10% of budget saving in a quarter.• Project Manager of the initiative #TrabajaDondeQuieras (organic campaign) – 4 executions, 4 Facebook lives, more than 400k people reached, more than 20 sponsorship & alliances, all Microsoft employees involved.• Sponsorship for the key events in Microsoft- 20 sponsorships in a Fiscal Year.• Project manager (Smart Cities, Cortana Release, Ethical Hacking, Aldea Digital.)• Business planning owner o Marketing Intelligence- Insights and analysis o Leader of initiative “Growth projects” – 40 submitted, 19 selected, 3 winners.- Get market shareo Coordinator of Quarter business reviews with México and LATAM directors Show less
  • Microsoft
    Oem Commercial Education Rightlicensing Specialist
    Microsoft Sep 2015 - Apr 2016
    • Device pipeline control (LATAM & CANADA)• Execute education events with Partners• Breadth Plan Project lead, coordinate Brazil, Ecuador, Colombia, Chile, Peru, and Mexico to get the objective
  • Crédito Real
    Key Account Executive
    Crédito Real Aug 2014 - Sep 2015
    • Develop a credit internal process (coordination of all the areas and segments)• Approver of credits, contracts, interest rate, credit amounts
  • Baja Food Service
    Key Account Manager
    Baja Food Service Jul 2014 - Aug 2014
    Av Paseo De Los Tamarindos 400A
    • Product orders and management of distribution & logistics• Product import of Mars, Henkel, Reckitt Benkiser, Johnson
  • Ibm
    Global Business Services Data Security & Privacy Analyst
    Ibm Oct 2010 - Mar 2014
    Ibm
    • Risk management in global business services• Auditing manager supervisor as well as LATAM CuestionariesMonthly meetings with the Global Business Services Director to review scorecard and reports of Data Security and Privacy
  • Ibm
    Business Operation Analyst-Global Business Services
    Ibm Jan 2011 - Oct 2012
    Ibm Mexico
    Forecast reviews and consolidation of AMS projectsPrepare and send deck for sales meetingsConsolidate information of AMS for presentations to Latin America

Paola Betancourt Skills

Team Leadership Business Strategy Microsoft Office Strategic Planning Negotiation Public Relations Publicity Analysis Business Analysis Marketing Teamwork Leadership Strategy Management Marketing Strategy

Paola Betancourt Education Details

Frequently Asked Questions about Paola Betancourt

What company does Paola Betancourt work for?

Paola Betancourt works for Centro Oncológico Internacional

What is Paola Betancourt's role at the current company?

Paola Betancourt's current role is Head of Marketing.

What is Paola Betancourt's email address?

Paola Betancourt's email address is ch****@****ail.com

What schools did Paola Betancourt attend?

Paola Betancourt attended Insa Barcelona, Universidad Anahuac.

What skills is Paola Betancourt known for?

Paola Betancourt has skills like Team Leadership, Business Strategy, Microsoft Office, Strategic Planning, Negotiation, Public Relations, Publicity, Analysis, Business Analysis, Marketing, Teamwork, Leadership.

Not the Paola Betancourt you were looking for?

  • Paola Betancourt

    Consultor De Desarrollo De Negocio | Servicios Y Consultoría Ti | Erp | Fabrica De Software | Microsoft Dynamics 365 | Business Central | Sap | Oracle | Optimum | Safe | Kanban | Rpa | Capacitación Ti | Iso 9001-2015
    Mexico City, Mexico
    1
    gmail.com
  • Paola Betancourt

    Biotechnology Engineering Student
    Mexico
  • Paola Betancourt

    Revenue Management Capability Manager En Pepsico
    Mexico City Metropolitan Area

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