Paola Betancourt Email & Phone Number

Mexico City, Cdmx, Mx

Mexico

* Advised the President on strategy managed critical communications, and executed key projects to support organizational goals.* Coordinated with board members and shareholders, optimizing financial performance.

Azcapotzalco, Mexico City, Mexico

*Drove a 25% increase in headcount and doubled revenue through effective strategic planning and product launch execution.*Led end-to-end solution delivery across LATAM, enhancing customer engagement and driving growth through targeted strategies.

Mexico City, Mexico

*Provided strategic leadership for high-growth regional initiatives and successful product launches.*Directed opportunity selection and roadmap creation, contributing to significant market expansion and innovation.

Mexico

• Responsible for the customer experience strategy for Latam: Consisting of business management, marketing planning, event execution and post event results of third-party events • Developing multinational marketing strategy for the LATAM countries. Market research and scale strategy across 24 countries. Average of 15 monthly events, 3.5k attendees in 2 quarters with direct and measurable impact on pipeline. Responsible for the planning and execution digital events 57 events per quarter with… Show more • Responsible for the customer experience strategy for Latam: Consisting of business management, marketing planning, event execution and post event results of third-party events • Developing multinational marketing strategy for the LATAM countries. Market research and scale strategy across 24 countries. Average of 15 monthly events, 3.5k attendees in 2 quarters with direct and measurable impact on pipeline. Responsible for the planning and execution digital events 57 events per quarter with 35k registrants, with 51% conversion attendee rate• Key events driven: azure marketing, developer skilling Show less

Mexico

• Responsible of landing the Product Marketing Manager of Windows and Office • Sale stage of the accounts, customer obsessed, customer journey• Partnership with sales team, measure business impact• Controller of subsidiary devices, final approver of giveaways & loans.• Accountable in compliance & audits

México

• Marketing Budget Planning owner and controller• Business Planning owner of cloud initiative projects• Monthly & Quarter Priority Meetings coordinator with México and LATAM directors

Mexico

• Marketing Budget Owner - 10% of budget saving in a quarter.• Project Manager of the initiative #TrabajaDondeQuieras (organic campaign) – 4 executions, 4 Facebook lives, more than 400k people reached, more than 20 sponsorship & alliances, all Microsoft employees involved.• Sponsorship for the key events in Microsoft- 20 sponsorships in a Fiscal Year.• Project manager (Smart Cities, Cortana Release, Ethical Hacking, Aldea Digital.)• Business planning owner o Marketing… Show more • Marketing Budget Owner - 10% of budget saving in a quarter.• Project Manager of the initiative #TrabajaDondeQuieras (organic campaign) – 4 executions, 4 Facebook lives, more than 400k people reached, more than 20 sponsorship & alliances, all Microsoft employees involved.• Sponsorship for the key events in Microsoft- 20 sponsorships in a Fiscal Year.• Project manager (Smart Cities, Cortana Release, Ethical Hacking, Aldea Digital.)• Business planning owner o Marketing Intelligence- Insights and analysis o Leader of initiative “Growth projects” – 40 submitted, 19 selected, 3 winners.- Get market shareo Coordinator of Quarter business reviews with México and LATAM directors Show less

• Device pipeline control (LATAM & CANADA)• Execute education events with Partners• Breadth Plan Project lead, coordinate Brazil, Ecuador, Colombia, Chile, Peru, and Mexico to get the objective

• Develop a credit internal process (coordination of all the areas and segments)• Approver of credits, contracts, interest rate, credit amounts

Av Paseo De Los Tamarindos 400A

• Product orders and management of distribution & logistics• Product import of Mars, Henkel, Reckitt Benkiser, Johnson

Ibm

• Risk management in global business services• Auditing manager supervisor as well as LATAM CuestionariesMonthly meetings with the Global Business Services Director to review scorecard and reports of Data Security and Privacy

Ibm Mexico

Forecast reviews and consolidation of AMS projectsPrepare and send deck for sales meetingsConsolidate information of AMS for presentations to Latin America

Master In Marketing Intelligence, Marketing

Activities and Societies: GPA 9.5- Understand strategic and tactical aspects of decisions within a company and its consequences

Economia, Economía, Licenciatura