As Digital Marketing Manager in a leading training company in the digitalentertainment industry, my key responsibilities include: defining and managing the digital marketing roadmap; driving customer conversions through marketing strategy and initiatives; working with the external agency in campaign creation, management, and optimization across multiple channels; managing the marketing budget and optimizing ROI; growing the company's social network; liaising with international partners to share the company's vision and drive its marketing efforts.In my day-to-day activities, I create, implement and manage marketing plans; manage digital creative and performance agencies; regularly report on and analyze campaigns and develop actionable insights; oversee social media management, direct email management, and optimization; conduct market research; define marketing objectives and KPIs; work with the external agency on paid media campaigns to ensure our performance objectives are met; manage and coordinate content creation; collaborate with team members to ensure all our content is on-brand and aligned with ongoing marketing programs.

Responsible for the successful planning and execution of B2B digital campaigns. Development of AD strategies and execution of campaigns from planning to launch.Day-to-day management of B2B paid digital campaigns, which include paid search, display and social advertising strategies. Execution and optimization of email marketing campaigns. Measurement and optimization of paid campaign performances according to set KPIs. Supervision and management of the assigned media budgets. Cross-departmentally work to align campaign strategies and goals. Providing of ongoing actionable insights into campaign performance. Analysis and preparation of in-depth post campaign reports.

- Responsible for projects in the Digital area: production and marketing.- Management of clients and team- Website design and development, app development coordination, e-mailmarketing management, SEO, Search Marketing, Online Advertising, SocialMedia Marketing,- Web content management.- Definition of communication plans, contracts and commercial offers.Projects: websites, e-commerce, Social Media Marketing, Content Management, SEO, SEM, Email Marketing, Mobile App, Digital Advertising, Press, Reputation Management.Skills & tools: Project Management, Account Management, Email Marketing, SEO, Website Prototyping. Trello, Asana, Basecamp, MS Office, Photoshop, Dreamweaver, HTML/CSS, Wordpress, Magento, Woocommerce, Joomla, Drupal, Google Analytics, Search Console, Tag Manager, Google ADS, Mailchimp, SendBlaster, Mailup.

- Responsible for external relations and Press Officer, Web content manager- Project Manager for training and promotion: organization of training courses and co-funded projects; management of institutional relations (Regional government, Chamber of Commerce, Enit, Confcommercio) and companies (travel agencies, Trenitalia)- Planning and coordination in the implementation of the Association's website

Research, development and management of the database and contents of four product categories; new members integration, support for the business development and community.