Responsible of salty snacks portfolio for leading Global and Local brands in Mexico such as Cheetos and Fritos, as well as multi-brand platforms (Value-line, Flammin' Hot, etc)

Responsible of managing top selling brands in Mexico such as Marias and Saladitas Gamesa. Elevated Marias Gamesa brand positioning by engaging young moms and winning the Grand Effie with “Learning together from home” campaign during pandemic.

Led Marias Gamesa and Habaneras growth strategy for the next 5 years. Definition of portfolio and brand positioning.

Sr Marketing Manager of Oil Crackers and Saltines category.

Brand Manager of Assortments, Luxury and Value biscuits segments. Responsible of:- Long Term Strategy and Annual Operating Plans - "Surtido Gamesa" Christmas Plans: point of sale execution, volume build-ups- Portfolio reconfiguration, New Product Development for Luxury portfolio, off-season promotions- Value portfolio development for price sensitive shoppers

Senior Marketing Coordinator for OTC brands (Scott, Contac, Mejoral, Mejoralito, Tums, Iodex, Niquitin, Nytol, Eyemo) and Oral Care. Responsible of:- Strategic brand planning- Advertising: agency briefing and pitching, celebrity endorsement, BTL activities - Brand management: A&M budget control (Consumer & Medical Marketing), forecasting, Nielsen and sales analysis- Approvals of regulatory processes with Health Administration (COFEPRIS)NPD´s Coordinator (2009-2010). Responsible of:- Identification of growth territories and opportunities ("white spaces")- Stage Gate process for new product development: business case, concept testing, branding, packaging, pricing, multifunctional team leadership- Identification and definition of outsourcing partners (co-packers): due diligences for capabilities

Marketing Coordinator of Home Division. Main responsibilities: - New product development: market research tests, feasibility, P&L, launch strategy- Market Analysis by area (Nielsen, sales channels, category, brand and SKUs).- Brand building: ATL and BTL campaigns- General brand management: A&M budget control, sales analysis