Strategic and creative marketing professional, able to operate with a long term vision that guides the company to growth and innovation, but also used to work closely with the commercial and sales team: I maintain the solid concreteness that comes from continuous relation with customers and shoppers. Management experience in large Italian and multinational FMCG companies and in medium-sized companies operating in the lifestyle, stationery, cosmetic markets.Wide knowledge of customers, sales channels and many different FMCG, stationery, fashion, personal care markets and mastery of all the marketing and trade marketing levers, from consumer insights, to the management of innovation process, up to the go to market activities and to the support through traditional and digital communication activities and promo at the point of sales. Key skills & competencies ✓ Strategic long term plan and budget✓ Brand management and PR✓ Strong digital skills✓ Profit & Loss management✓ Marketing mix: product (innovation), packaging, advertising & communication strategy, profit & loss✓ Catergory management & trade marketing tools: price, promotion, assortment, distribution ✓ Experience on all sale channels: modern trade (GDO), food traditional trade, food service, discount and specialized channels (stationery stores, hairdresser salons, personal care stores)✓ Leadership, team coaching, commitment, objectives oriented, problem solving, creativity.