I am an expert in digital media, communication and journalism. As a Director of Doing digital communication agency (formerly known as Hagakure), I designed the strategy, created and directed the first social media project of the City of Milan, exploring new ways to connect the local government with citizens. As part of it, I also provided digital media trainings to all departments at the City Hall, with a special focus on communication activities: this was regarded as an important contribution to the digital growth of the whole organization, adding opportunities to the management of change of the institution.Training in the nresrooms digital transition is one of the cornerstones of my current professional activity. I teach courses on digital media at Italian Universities, companies, business schools and institutions.As public speaker, I shared ideas at many events focused on media and public communication, like Social Media Week Milan, Personal Democracy Forum (in Italy and France), Frattocchie 2.0, Internet Festival and Bed Talks Amsterdam.