Paola Castañeda Email & Phone Number

Colombia

Colombia

Colombia

Bogota, Distrito Capital, Colombia

Responsibilities: -Implement B2B and B2C campaigns within Social and Ads platforms.-Optimize performance campaigns reducing costs, through targeting the correct distribution of the budget according to institutional objectives.-Follow up on Marketing strategies and monitor results and trends of areas according to the medium, generating their respective reports.

Cundinamarca, Colombia

Responsibilities: -Implement B2B and B2C campaigns within Social and Ads platforms.-Optimize performance campaigns reducing costs, through targeting the correct distribution of the budget according to institutional objectives.-Follow up on Marketing strategies and monitor results and trends of areas according to the medium, generating their respective reports.Achievements: -Increased enrollment registration by 50% through paid advertising through Facebook Ads and Google Ads, in two months.-Developed a market research, to venture into relevant media according to the target, avoiding the use of additional platforms that raise costs and do not focus on the institution's needs. I managed to optimize the budget by 25%.

Bogotá, Colombia

Responsibilities:-Development of marketing strategies based on the need of the account, providing the necessary support in Social Media channels for Mexico and Peru. -Analyze the pattern according to market behaviors month by month, in order to optimize and deliver leads. -Monitoring the results of the strategies periodically, making the respective reports, carrying out improvement strategies based on the same.Achievements:-Increased leads by 10% through paid guideline and methodologies created in team for results. -Created B2B strategies for new markets, generating a 5% increase in traffic.

Bogotá, Colombia

Responsibilities:-Development of strategies focused on the need of managed accounts based on conversions, traffic and brand awareness.-Implementation of B2C campaigns, under strategies related to display channels, budget and goals.-Tracking and monitoring results in each respective media.Achievements: - 10% increase in conversions in the medium of Facebook and Google Ads.- Created campaigns for social purposes, whose objective was to increase the number of sessions to 5%.

Bogotá, Bogotá D.C., Colombia

Creation and implementation of content for the Unicentro Shopping Center and Fresubin dietary supplements accounts.

Bogotá, Bogotá D.C., Colombia

Colombia

Encargada de la creación y ejecución de estrategias digitales en las diferentes plataformas del Social Media, extracción de resultados e indicadores y manejo de herramientas de diseño.

formacion para clientes internos de la compañía según su campo de desarrollo, realizando capacitaciones de reconocimiento de la organización, ventas, reconocimiento de los tipos de clientes existentes, entre otros.

Colombia Bogota

Apoyo en el departamento de Bienestar universitario en actividades y eventos deportivos, culturales, académicos y de protocolo.

Magister En Gerencia Estratégica De Mercadeo, Mercadeo, En Curso

Tiktok Para Empresas, Tiktok Para Empresas

Comunicadora Social Y Periodismo, Organizational Communication, General