Co-founder and co-director of Wise LS. She takes on the marketing and creative side of the company, and as a language professional, specializes in creative translation and original content writing both in English and Spanish. Wise LS provides Translation, Interpreting, Voice Over, Diction Coaching, Transcreation and Localization services to companies and individuals out of their offices in Los Angeles, California, and Montevideo, Uruguay. They have worked with Fortune 500 companies such as Boeing, Moxie Pictures, Volvo, Stein Mart, Fox, Punto-Ogilvy, Publicis-Impetu, Enercon, among others. Wise LS specializes in providing services to the audiovisual and creative industry, as well as the construction industry. They are highly sought-after for the translation of scholarly articles and books on architecture, as well as the social sciences and music, and for interpreting for high-profile public figures. Paola has interpreted for Matt E. Groening (creator of the Simpsons), rabbi Yehuda Berg, journalist Jorge Lanata, among others, and has provided diction coaching services in Italian and Spanish for TV shows such as Happy Endings starring Casey Wilson, Damon Wayans and Eliza Cuthbert, US and Hispanic Market TV commercials for Volvo and SteinMart, and international aerospace exhibit "Above and Beyond".

Create brand and campaign strategies, ideate and write web content, social media posts, video scripts, blog posts, etc. Create social media strategy and manage social media calendar. Pitch ideas and scripts to stakeholders. Manage day-to-day communication needs.

Created the first team of remote workers in the company, before remote working was a thing. Led a team of 20 translators working in different time zones, from Uruguay to Colombia, the United States, and India. Proven ability to organize people in different locations; used technical capabilities to enhance productivity and organization.

Created TV and radio scripts, print ads, billboards, and alternative media. Crafted campaign strategies for local clients. Pitch preparation and delivery. Won a major client for the agency through a carefully thought-out strategy and concepting.