Paola González Email & Phone Number

Mexico

Having worked on the Advertising industry for the past 10 years with brands that range from NGOs to alcoholic beverages to social entrepreneurism, I decided to put my knowledge and skills on use on a completely different format. I'm in charge of Connecting Dots, where I put my own professional network to work on diverse projects, be it strategic/creative development, account/social media management, advertising production or any other communication need my clients may have.

Mexico City Area, Mexico

ACCOUNTS: CHIVAS REGAL AND PETRO-7 Responsible for managing Chivas Regal account (ATL and Digital). Local strategies development and global strategies adaptation for the Mexican market, including groundbreaking Chivas' initiative The Venture. Managed Brand consultancy for Petro-7 with the objective to face the changes resulting from new regulations on the energy sector in the country, and currently responsible for the account at ATL level.Coordination of multiple Havas resources to face the Clients' different projects and needs, from traditional and digital production to creativity, media and innovation. Search for additional revenue through new projects in order to increase the account's billing. Worked proactively and efficiently with all of the client's agencies (PR & Media).

Mexico City Area, Mexico

ACCOUNTS: DOS EQUIS AND INDIO (local Heineken brands)Activities: Responsible for managing Indio's ATL scope on music sponsorhips, and Dos Equis' on an ATL and Digital level, leading in this last case, the adaptation strategy and execution of the multi-awarded campaign "The most interesting man in the world"Achievements: 2015 Silver Effie for Dos Equis' "The most interesting man in the world" Campaign.

Mexico City Area, Mexico

ACCOUNTS: SABRITAS' SALTY SNACKS, PEPSICO FOUNDATION, QUAKER.Activities: In charge of developing and implementing communication strategies along with the Planning team, according to brand's objectives (sales, fundraising, brand awareness, etc.), having as result the fulfillment of those objectives. Responsible for the strategy and execution of several projects of internal and external corporate communications of PepsiCo Mexico.Achievements: 2011 Golden Effie for Doritos' "Bolsa blanca” promotional campaign. 3 Bronze and 2 Silver awards on Círculo Creativo for 3M's Scotch Magic Tape campaign on 2012.

Mexico City Area, Mexico

ACCOUNTS: SABRITAS' SALTY SNACKS, TWISTOS, SABRITAS FOUNDATION.In charge of developing communication strategies along with the Planning team according to the different goals of Sabritas and its brands. Responsible for coordinating those strategies until their implementation.Coordination and implementation of HP's campaigns in the CACE region (Central America and Caribbean) as well as monitoring the activities of the Subhub in Argentina, keeping this region updated on regional campaigns, sharing materials and supervising the proper implementation of brand guidelines in local ads.Coordination and execution of 2009 Teleton Foundation fundraising campaign.Achievements: 2010 Golden Social Effie for Sabritas Foundation campaign “El destino no está escrito”. 2010 Silver Social Effie for Teleton's 2009 fundraising campaign, which also was shortlist on Cannes Lions International Festival.

Mexico City Area, Mexico

Organization of brand events such as Mexican Federation of football Jersey’s launch and adidas by Stella McCartney clothing line in second half of 2007, all in coordination with the partner agencies.Developed and supervised the merchandising process for adidas’ own stores opening.Responsible of implementation and launch of the Adi Dassler Foundation’s “Right to Play” fundraising campaign at adidas’ own stores and internally.Supervision of Marketing and Operational budgets, making campaign/category analysis.Brand guidelines translation and adaptation for internal and external use.

Mexico

Coordinated different promotions for insurance brokers and incentives for the sales department.Responsible of the AIG- Santander Bank project on an operational level.Supported Santander Bank’s training area to promote AIG’s products.

Fashion And Retail Certification Program, Fashion Marketing

Emotional Branding Certification Program, Fashion Marketing

Bachelor Degree, Marketing