Directly responsible for client execution and creative campaigns, account achievements and team direction of the international offices located in México and Miami. Leading strategic and creative execution for global and local brands such as: Diageo Global, Unilever México, Bupa, Vertilux.Provide direction to multifunctional team that includes Account Executives and Directors in México and Miami, Co-working with Digital, Creative and Strategic and Planning Team.Create and implement global and regional integrated communication strategies. Manage profitability of accounts. Pitch participation and leverage new business opportunities. Serve as business consultant to clients in development of marketing plans, market segmentation and strategic differentiation. In charge of production/ filming projects, delivering quality content creation for commercial, entertainment and digital media worldwide. Roll Out of global campaigns to local brand teams and coordination of local agencies.Digital Content, development and creation of assets included in 360 campaigns. Most of them born in digital, some others strengthen ATL campaigns. Apps and IT projects creation, working in and out the agency with specialized vendors and interaction with IT client team.

Accountable for digital media strategy for premium beverages LVMH brands as Account Director.Plan and execute online marketing platforms, official channels for Moët & Chandon, Belvedere Vodka, Hennessy Cognac and an unbranded project to own the Champagne Category in the market that include all the category brands for the group: Dom Perignon, Veuve Clicquot, Ruinart y Krug.Management and Coordination for internal areas that support me for project execution in multidisciplinary areas such as IT, Wire framing, Creative, Design, Social Media, Media Buying and Administration.Responsible for offline and trade activities to capitalize efforts for digital platforms. Work together Brand Managers and reporting directly to the Marketing Director for budget planning, annual strategy and digital forecast. Eventually supporting to Moët Hennessy General Director in México for regional presentations of digital results and attend global requests.

Regional and local Direction of media investment and digital strategy for 16 accounts representing 48% total investment of digital services for Zenith Optimedia. Clients: Latam, Richemont México y Latam (Cartier, Montblanc, Piaget, JLC, Vacheron Constantin, entre otras), Royal Caribbean, Celebrity Cruises, Sura México, Salvatore Ferragamo, Puma México y Latam, Handell y SCA.Direction of teams for client service and operation management, specialized in conversion campaigns, lead generation, CRM, branding and awareness for luxury boutique. Budget planning for FYs and performance strategies (e-commerce, bookings, campaigns optimization) as well as Branding (reach, design, new formats). Approval of media buying plans, supervising accurate budget control and flow of media activityDevelopment of insights which inspire creative thought for both traditional and nontraditional media.Media Negotiations with main sites and media groups in Mexico and Latam for any digital platform: SEM/SEO, Display, High Performance, Social Media, Mobile, Video. Client direction for creative production, media days, media trainings and annual budgets for digital investment. Know how and specialization in digital industry for any category, strategies 360 with traditional media, BTL, PR, Sales and Trade Marketing.

Responsible for the Channel Marketing University program for worldwide execution and operation. Roll out, design and content coordination for this program since 2007. Platform created initially for Latin America and incorporated globally for the rest of the regions: EMEA (Europe, Middle East and Africa) APJ (Asia, Pacific and Japan) and NA (North America and Canada).Communication and marketing online strategy in collaboration with Global and local Marketing Managers.Site usability, Partners care and follow-up, Incentive programs, networking, e-mail marketing, web tracking, data mining and reporting for global and local SAP Managers.Responsible for execution time lines, briefing and process within the production team: IT, design and call center. Management for global and local agencies, as well the translation and localization process for the 9 different languages the platform has been developed. *Initially worked for SAP as Project Manager for LATAM reporting to the Latin America Channel Marketing Manager (2007 – 2009). Coordinate incentive programs and others marketing initiatives for partners.

Startegic and marketing plans to increase the Small Business Center usage and users through deploy value added offers for PyMEs. In charge of the portal PyMEs concept designed for solving business needs and pains, sign local alliances for syndicated content and business info sharing, communication strategy, planning and development of media campaigns.Contribution to the ongoing Small Business marketing strategy to support revenue growth, planning and executing marketing campaigns touching the channel engine to ensure the product strategy be delivered at the field and customer level. Orchestrate with internal areas: Marketing Team, Product Managers, Partner Team, Call Center and Broad Channel the planning and execution of demand generation. Primary relationship owner with strategic vendors, proactively work with suppliers to understand and influence marketing strategies and execution.Proactively work with marketing team for the development of volume licensing, demand generation and relationship engine for increasing license business through innovation to our Small Business Customers while growing Customer´s Breadth.

Lead efforts in online and offline marketing channels to execute a wide range of campaigns for Microsoft including incentive programs, presence and promotion in sales point, road shows, small events, internet campaigns, direct mail, advertising and communication efforts, telesales activities, promotion strategiesResponsible for managing a variety of projects from conception through execution to raise loyalty, increase sell up on Microsoft products within the broad channel, support new business development activities and other key growth initiatives. Conduct in-person meetings with key Microsoft managers (Product Managers, Marketing Leaders and Segment Managers for the purpose of prospecting new business and identifying key project and business needs.Proactive work with General Manager, Account Managers for different IT Brands, Marketing and Commercial Director defining revenue company targets, customer solutions, industry context and opportunities for co-branding strategies and alliances through our clients.Responsible for the team, execution and budget for all the campaigns of the different Microsoft segments.Team management within Project guidelines (Project Leaders, Designers, IT Development, Copy Writers, Marketing Business Intelligence and Telemarketing Area) Co-working with another Microsoft vendors and channel engine.

Responsible for the Internet Solutions and Marketing Campaigns strategies for American Express, Motorola, Kimberly Clark, Nestlé, Gillette, HBO, Matel and SAP.Marketing and advertising solutions, to develop and grow client activities by selling creative consulting services for projects and online advertising solutions.Develop and execute communication strategies personalized to each account like media plans, web pages, online contests, interactive promotions, technological solutions, increase data base, leads generation.Coordinate creation of creative elements for non traditional media. Research online and interactive solutions.Responsible of the tracking, drive customer metrics and project score cards.Collaborate with Account Directors to achieve commercial targets and adjust marketing strategies to be aligned and join efforts with the traditional plans.Media negotiation, manage budget, technical briefs, presentations and website content and branding.Management of the digital marketing team consisting in: online marketing executives, designers, developers and tracking media coordinators.

Develop marketing plan and manage budget in order to meet overall growth goals.Responsible for increase data base clients through marketing strategy, research customer needs and find a value product proposition about technological solutions in human resources for small, medium and corporate business.Manage the marketing budget and develop and coordinate marketing strategies, promotions, offers and customer retention programs.Effectively leverages local Promotional events, online and offline events, corporate sponsors/partners, contests and sweepstakes as a means of acquiring new customers and collecting more information on existing customers. Manage company’s website. Design, Content, Advertising Plan, Key Word Search, Loyalty Programs.Provide direction and guidance to commercial team and call center around key marketing initiatives.Drive PR & communications strategies including messaging within key clients.Manage vendors and internal areas: design and development. Proactively work with commercial team.