I began my professional journey in the fields of relationship marketing and international marketing, later transitioning to international trade. Over eight years, I led projects in import and export, maintaining a constant focus on research throughout my career. Following an MBA in International Business, specialized in researching corporate internationalization, I chose to delve directly into consumer behavior and consumption studies.For the past four years, I have worked as a researcher, exploring behavior, consumption patterns, and trends. Since 2019, I've been an independent consultant, collaborating with agencies, consulting firms, and research institutes such as Okean Lab, Box 1824, Rise Retail, Coletivo Tsuru, Pukka, WGSN, Try Consulting, and Grupo Consumoteca.As a consultant, I have had the opportunity to collaborate with diverse research companies employing innovative methodologies, providing me with a broader perspective of this field. Through this expanded viewpoint, I've developed skills that allow me to approach research projects with a fresh, strategic, and creative mindset, drawing inspiration from various domains.I've had the privilege of working on and leading projects for major companies, including Grendene, Novartis, Ambev, Sadia, Meta, Avon, Coca-Cola, Google, Itaú, Globo, Unilever, Kimberly-Clark, Universal, Telecine, Ipiranga, BR Foods, C6, Claro, Havaianas, Beleza na Web, 99, Eudora, Stellantis, Tigre, among others.