Paola Mingo Calatrava Email & Phone Number

Valencia Y Alrededores, España

Strategic business and marketing plans development addressed to a wide range of market typologies and clients. Screening of the entire sales cycle to identify best practices to improve ROI in every stage of the process.- Customer experience: Deep analysis and understanding of customer needs and expectations during the entire pathway and creation of features, tools and content for every stage of the conversion funnel.- Digital marketing: Creation, management and execution of digital marketing strategies in order to increase clients sales and profit. - CRM: Audit, creation and management of specific communication flows with each clients target at every single stage of the sales funnel.

Valencia Y Alrededores, España

Patient Portal & APP creation:a. Creation, development and roll-out of a specific Intranet addressed to patients globally.b. Analysis and content and features creation to improve customer experience.c. Thinking Tank member of IVI APP, the mobile award-winning application for technologic innovation in.Research & Intelligence Management:a. Qualitative and quantitative analysis, both CAWI than CATI to understand consumer behavior and adapt communications during the whole decision taking funnel.b. Spanish competitive environment mystery shopper.c. Main competitors’ price and products analysis both in Spain than United States of America.Customer Relationship Management:a. Marketing Cloud and Salesforce implementations in Spain, Portugal, Italy and United Kingdom in collaboration with Information Technology Department.b. Buyer persona definition for each market to identify the best opportunities to increase business with them.c. Content definition and development inside the CRM tools.Advertising Management:a. Awareness campaigns strategy definition for Europe, South and North America.b. Production management and adaptation to each market reality and media environment.c. Digital marketing campaigns creation: paid media and programmatic campaigns though different channels and social networks.d. ROI analysis.

Valencia Y Alrededores, España

a. Leadership of company digitalization creating and managing a Digital Area within the department and collaborating with Information Technology Department in different projects.b. Responsible for country marketing plan to increase sales and profitability, maintaining and promoting all marketing programs to achieve business targets.c. Responsible for 3,5million € marketing budget management, analyzing progress against budget and introducing best practices for operational efficiency.

Valencia, Comunidad Valenciana, España

Strategy and communication plans development for a wide range of clients in different business sectors.Relational marketing management for both food-chain sell-in and sell-out channels through acquisition and loyalty actions.Market research coordination, mostly pre-test and post-test setting, to evaluate awareness campaigns.POS actions and event coordinator. Main clients: Plátano de Canarias, Valencian Agriculture Government, Terra Mitica, CAC, Bonaire Mall.

Advanced Course – Digital Advertising., Marketing

Marketing & Sales Management Mba., Marketing

Advertising & Pr Degree., Marketing

Graphic Design Master., Graphic Design.