Ascolto, Analisi, Strategia, Sviluppo, Monitoraggio. Le fasi del processo di Marketing Digitale seguono un percorso preciso, che mira allo sviluppo della migliore soluzione digitale sostenibile, in base alle esigenze del tuo progetto e agli obiettivi da raggiungere. Un percorso rigoroso che da i migliori frutti proprio perchè sviluppato sulle specificità di ogni progetto, sulle reali esigenze di ogni cliente.

Responsible for the overall digital marketing strategy and operations such as: acquisition, convertion, lead generation, retention, social media marketing, DEM, SEM, SEO and digital PR.

- CRM campaigns & programs across Europe (Newsletters, promotions, loyalty and reactivation programs)- Life Cycle Management: creating different life-cycle patterns and adequate marketing tools to maximize customer retention and lifetime value (Acquisition, Retention, Loyalty)- VIP programs: building and managing special programs for high potential clients- Customer Service & Back Office: managing multichannel customers' contacts (mail, phone, social networks)

2010 - Baromètre QualiWeb de la relation clients online - Parmi les trois meilleurs sites du secteur "Jeux d'argent en ligne" - Building and launching the Customer Service in the UK and French Market- Increasing website usability and customers' satisfaction- Handling customers from first contact until defined as "complete customers”- Defining and handling life-cycle patterns to maximize customer retention and lifetime value - Building automatic mechanisms to approach clients at risk of leaving- Building effective, efficient and profitable marketing tools for high potential clients (VIP)- Create a constant working interface with all the departments

- Developing an effective social media strategy- Developing and mantaining the online newspaper ildito.it and the FB page to ensure reliability, consistency and up to date information- Developing and managing a network of online contributors and supporters- Managing navigation, accessibility issues and SEO for ildito.it. - Managing direct relationships with key journalists, influencers and bloggers for maximum exposure. - Writing and distributing press releases to grow "brand" awareness