Paola Parcerisa Email & Phone Number

Mexico

Direct and supervise multiple business units and their operations (media content, sales, operations and digital marketing teams), driving continuous improvement, designing and optimizing processes, reducing costs, increasing productivity and improving quality.Establish the strategic objectives of the organization, develop and implement plans to achieve them.Direct supervision of legal, finance, HR, digital marketing agency and business operations departments.Talent management and employee development, establish career development and training plans, improve the work environment and culture.Operational analysis to evaluate performance and make data based decisions. Development of in-house digital agency & influencer marketing unit, launch and start of operations.

Mexico

Agency launch for the Mexican market & business operations kick off.Team building & management of the operations team for the Mexico branch.Business plan development & operation to create brand awareness & attract new clients.Management of brand marketing, including strategy development, data analysis, creative concepts, 360o & digital campaigns, social media, performance marketing, customer journeys, loyalty programs & content marketing for brands such as Sodimac CES, IVOO & Siragon.

Mexico

- Digital marketing strategies for Smart Fit, ISDI, McCain & Sabadell brands, among others, including Performance Campaings (Google Ads, Facebook Ads & LinkedIn Ads), Inbound Marketing, Content Marketing, Social Listening, Social Media & SEO.- Web Development for McCain MX & Foodservice, Take-Take Payments & SitWifi brands.- Content development for SEO strategy for AXA Blog.- Digital Consulting for Mifel Bank.- Digital strategy development & implementation for Take-Take Payments & SitWifi bands launch.

Mexico

- Management of Hotels.com account regionally.- Development of positioning strategy & communication campaign for the re-launch of Hotels.com brand at Mexico & Brazil.- Direction of INVEX brand account management at strategy development & ATL and Digital advertising campaigns.- New business development & closure for the agency like Hisense brand.

Mexico

- Direction on the management of Suburbia y Coors Light Brand for Mexico & Downy LATAM (P&G).- Direction for the team involved on each brand.- Development of strategies, communication campaigns & production for new seasons (Suburbia) & products (Downy) releases.

Mexico

- Supervision & implementation of communication strategies, ATL, Digital, Social Media and promotion campaigns & new product releases for Heineken Brand. - Development of launch campaign for Heineken Extra Cold & XL can.- Management of HSBC RBWM account.- Development of positioning strategies for the re-launch of Maestro Tequilero brand of Casa Cuervo at Mexico.

Mexico

- Management of Nissan LATAM Brand account at POS strategies, brochures creation & development & ATL-POS communication integration.- Retail promotion campaigns for Nestlé products.- Development of POS promotion campaigns for Derma Farmacy.- Content, editorial design & build-up coordination for Piel Nueva magazine.- ATL & POS advertising campaigns for Nextel & Monsanto.

Mexico

- Management of Nutrisa brand.- Development of launch strategy & communication campaign for new product “Cristayo” & premium brand extension “Amantes del Yogut”.- Development of launch strategy & communication campaign for business extension at fast food “Benefit´s”.- Tracking of production processes on POP materials.

Mexico

- Participation at the development of ATL, BTL & promotion campaigns for IXE bank, Casa Diageo, Phenoma & Adidas brands.- Copy development for campaigns & Illogical Questions blog.