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As a growth marketer, people often wonder about the heart of my job and why I'm so passionate about it. Growth marketing is the blend of analytical prowess and creative sensibility. 💡 An analytical mindset helps interpret data, spot trends, optimize media investment, understand customer behavior, and make informed decisions. Meanwhile, creative sensibility aids in devising innovative strategies, crafting compelling campaigns, and identifying unique growth opportunities. The fusion of these two elements allows for the creation of engaging, effective, and successful growth strategies. 🚀With over 8 years in digital marketing, I currently hold the role of Head of Growth and Business Intelligence at Velasca. My job revolves around driving company expansion by innovatively attracting customers (at the right CAC) and enhancing their retention (increasing their LTV), with strong focus on profitability. I lead a diverse team handling performance marketing, data analysis, content creation, CRO, SEO, and CRM. I'm currently living in France and I speak 3 languages: Italian, English, French. 🌍Outside work, you'll probably find me on a tennis court or developing new passions like kitesurf and golf.
Velasca
View- Website:
- it.velasca.com
- Employees:
- 96
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Head Of Growth And Business IntelligenceVelascaParis, Fr
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Head Of Growth & Business IntelligenceVelasca Mar 2020 - PresentMilan, Lombardy, ItCrafting and executing tailored acquisition strategies for geographical markets and media channels. Driving company expansion by attracting customers (at the right CAC) and enhancing their retention (increasing their LTV), through growth channels: performance marketing, SEO, CRM, CRO. Managing a marketing budget of multiple millions of Euros. Overseeing a team responsible for media planning, distribution, content creation, data analytics and strategy.
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Head Of Performance Marketing & AnalyticsVelasca Sep 2017 - Mar 2020Milan, Lombardy, ItAccountable for key metrics (CAC, ROAS, LTV) having the ownership of the customers' Acquisition Funnel and Cohorts Analysis. Overseeing digital marketing operations from campaign creation to performance analysis and optimization. Coordinating the development of Marketing Campaigns (TV and Outdoor advertising) leveraging internal resources and external agencies.
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Performance Marketing ManagerVelasca Apr 2016 - Sep 2017Milan, Lombardy, ItManaging multiple digital marketing channels to drive customer acquisition. Developing and executing first hand performance marketing campaigns across various digital channels, without the involvement of external agencies, including PPC advertising (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn, Twitter), email marketing, display, and video advertising.
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Startup Mentor @B4IUniversità Bocconi Jan 2022 - PresentMilano, ItSupporting startups on developing their growth strategy.The program, powered by Università Bocconi, supports entrepreneurship through pre-acceleration and acceleration for startups and the development of innovation within companies. -
Business Strategy ConsultantAxteria Jan 2014 - Mar 2016Milano, ItParticipated in international team projects for multinational companies and SMEs. Developed BPs supporting clients' top management in defining the go-to-market strategy: from understanding consumers' needs, to defining brands' positioning, to implementing new product plans and coherent commercial action plans. Conducted competitive analysis, market assessments and industry lenses providing relevant insights and performance-enhancing suggestions. Organized strategic workshops to enable proactive discussions and to improve decision making processes. -
Business AnalystAxteria Oct 2011 - Dec 2013Milano, It
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Internship At Unicredit S.P.A. Shanghai BranchUnicredit Jul 2010 - Oct 2010Milano, Mi, It
Paola Parolo Skills
Paola Parolo Education Details
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Università BocconiChina Mim (Master In International Management) -
Fudan UniversityChina Mim (Master In International Management)
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Digital Marketing InstituteDigital Marketing Strategy And Planning
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Università BocconiBusiness Administration And Management
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The University Of QueenslandProject Management
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Mcgill UniversityExchange Program In Business Administration And Management
Frequently Asked Questions about Paola Parolo
What company does Paola Parolo work for?
Paola Parolo works for Velasca
What is Paola Parolo's role at the current company?
Paola Parolo's current role is Head of Growth and Business Intelligence.
What is Paola Parolo's email address?
Paola Parolo's email address is pa****@****ail.com
What is Paola Parolo's direct phone number?
Paola Parolo's direct phone number is +3902774*****
What schools did Paola Parolo attend?
Paola Parolo attended Università Bocconi, Fudan University, Digital Marketing Institute, Università Bocconi, The University Of Queensland, Mcgill University.
What are some of Paola Parolo's interests?
Paola Parolo has interest in Fond Of Digital Marketing.
What skills is Paola Parolo known for?
Paola Parolo has skills like Business Strategy, Strategy, Marketing Strategy, Business Planning, Management Consulting, Business Analysis, Market Analysis, Competitive Analysis, Financial Modeling, Financial Analysis, Digital Marketing, Mergers And Acquisitions.
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