Paola Pascali

Paola Pascali Email and Phone Number

Product Analyst @ Bol @ bol
utrecht, utrecht, netherlands
Paola Pascali's Location
Madrid, Community of Madrid, Spain, Spain
About Paola Pascali

With a background in Economics and a Master in Strategy, I have a strong foundation in business strategy and economic development. As a Strategic Account Coordinator - Business Analysis at Microsoft, I support the sales team and deliver value to our clients by leveraging my skills in data analysis, performance optimization, and CRM. I am a Microsoft Advertising Certified Professional, and I have contributed to the success of several campaigns, such as increasing the conversion rate by 15% for a major retailer and reducing the cost per acquisition by 20% for a leading clothing brand.Before joining Microsoft, I worked as a HR Consultant at ISG, where I was involved in international recruitment of IT-related and executive profiles. I applied my knowledge in human behavior, motivation, and career development to source, interview, and follow up with candidates, as well as to manage customer relationships and projects. My ultimate goal is to help people fulfill their potential by working for a NGO or an international organization committed to tackle global challenges on a healthy planet and advance development and human rights. I am deeply passionate about climate change, financial inclusion, and gender equality mediated by practices such as micro-finance. I am an open-minded and cheerful individual, with a passion for languages and cultures. I speak Italian, Spanish, German, and English fluently.

Paola Pascali's Current Company Details
bol

Bol

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Product Analyst @ Bol
utrecht, utrecht, netherlands
Website:
bol.com
Employees:
3239
Paola Pascali Work Experience Details
  • Bol
    Product Analyst
    Bol Jun 2024 - Present
    Utrecht, Netherlands
  • Microsoft
    Strategic Account Coordinator - Business Analysis
    Microsoft Nov 2022 - Jun 2024
    Madrid, Community Of Madrid, Spain
    • Analyze Bing ads campaign performance using advanced tools as Microsoft Advertising UI and Google Import• Conduct comprehensive market and sector analysis using Power BI and Excel, translating data into actionable insights• Cultivate robust client relationships through understanding and fulfillment of customer needs• Strategically manage and optimize digital marketing spends across diverse business scales, with a sharp focus on maximizing ROAS.• Perform detailed competitor, keyword, and audience analyses, crafting campaigns finely tuned for KPI success.• Collaboratively develop cutting-edge paid search marketing strategies, enhancing campaign effectiveness.• Lead in generating insightful client reports, encompassing key metrics and revenue trends, while effectively managing web analytics.• Enhance sales and foster lasting client relationships through proactive account management and strategic support• Elevate campaign performance with data-driven optimizations, identifying growth opportunities within customer accounts• Resolve customer issues with direct communication, demonstrating excellent problem-solving skills.• Engage in cross-team collaboration, liaising with global teams to ensure cohesive strategy execution• Train and onboard new team members
  • Isg International Service Group
    Human Resources Consultant
    Isg International Service Group Jul 2021 - Nov 2022
    Madrid, Community Of Madrid, Spain
    • Established track record of 360 recruiting within the IT, Tech and Sales profiles• Play an active role in business development and CRM with existing clients in the European Market• Drive discovery and design sessions with the client’s HR team to understand their business needs and map them to functional requirements• Recommend future state workflow, challenge and guide the customer through the implementation of the product• Customer's trusted advisor on business process evolution to drive robust outcomes and operational efficiency• Collaborate with ISG’s talented HR team to determine feasibility of requirements and to customize the solution delivered to the customer• Conduct interviews in English, Spanish, German and Italian• Hire, onboard, and train new team members within ISG
  • Radboud University
    Research Assistant
    Radboud University Jan 2019 - Jul 2019
    • Research in the field of economic development, experimental economics and gamification• Work with databases and analytics tech tools - Stata, Python, SPSS, SQL• Collaborate with PhD students and assisted Radboud University Professors

Paola Pascali Education Details

Frequently Asked Questions about Paola Pascali

What company does Paola Pascali work for?

Paola Pascali works for Bol

What is Paola Pascali's role at the current company?

Paola Pascali's current role is Product Analyst @ Bol.

What schools did Paola Pascali attend?

Paola Pascali attended Rotterdam School Of Management, Erasmus University, Radboud University, Western University.

Who are Paola Pascali's colleagues?

Paola Pascali's colleagues are Nynke Polet, Matt Meadows, Ana Alice Falcão, Rik Hautvast, Margreet Terpstra, Giel Hellegers, Maarten Bilderbeek.

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