Paola Pavan Email & Phone Number

New York, Ny, Us

OPC International LLC is a boutique agency that primarily serves the Wine & Spirits industry, and, on a larger scale, the hospitality and food industry.We guide brands to successfully launch/expand into the USA market optimizing their ROI through strategic advisory and the right trade connections.This entails providing an approach mixing market data and hands-on experience to overcoming the challenges posed by the intricate Three-Tier System, choosing the optimal Import and Distribution strategies, and serving as the brand's official representative in the United States.The company works collectively with other agencies and comprises global experts across the wine, spirit, non alcoholic beverages, and food sectors that can help brands in their brand-launch experience, get them into the best distribution deals, and nurture rewarding relationships with the US partners.Based on the founder's previous experience with international trade agencies, we offer also support for Consortia, trade agencies, and associations in marketing activities, including event production, communication, social media, professional training for their members, and ad hoc market research.

Miami Beach, Florida, Us

Strategic Advisor for the launch of the Academy

EuroBar is a cutting-edge, fully customizable cocktail underbar station that has been masterfully designed by renowned cocktail expert Livio Lauro. At EuroBar, we are passionate about elevating the art of bartending by providing our customers with impeccably organized workstations that combine exceptional aesthetics with unparalleled functionality. We believe that selecting EuroBar goes beyond gaining recognition; it's about enhancing your establishment's standing among discerning patrons and esteemed industry peers.Incorporating the best of both European and American bar traditions, EuroBar offers a host of benefits that elevate the bartending and customer experience. Its central workstation, provides a spacious and ergonomic prep area, reducing strain on the bartender's back and shoulders. By repositioning the ice bin to the side, we ensure convenience without compromising cleanliness. Constructed from high-quality 304-grade stainless steel, the EuroBar not only looks stunning but is also easy to sanitize and resistant to rust and corrosion.

Milano, Mi, It

Venezia, It

Drink Italian is a point of reference for the US trade which wants to strengthen its education on Italian beverages and its commercial partnerships with Italy. We offer free-of-charge events and trips to Italy and a lot of articles and news on our website www.drinkitalian.com

Paris, Île-De-France, Fr

Brand management- Implement and reflect on the Remy Martin’s Annual Operating Plan- Develop briefing documents and manage the briefing process for advertising, social media, merchandising, PR and events agencies- Manage dual complex projects with multiple people; agencies (Public Relations, Advertising, Promotion…), and stakeholders (Senior Management, Global Brand Team, RC US Support departments such as Communication/Consumer Insight/Finance/Legal…and RC Regional offices) and with competing work streams and timelines.- Maintain open communications with Remy Cointreau USA sales force to ensure execution of key programs and consistency with brand strategic guidelines- Manage annual A&P budgets within the assigned programs (spending, phasing, andPO/Goods Receipt follow through).

Roma, It

- Marketing: Market research, Marketing Strategy (to promote Italian Wine & Spirits), Trade Marketing (trade shows, and other promotional events like seminars, workshops, meetings to educate trade and press on Italian Wines and Spirits); - Communication: PR management, social media management, advertising campaigns management (overseeing and managing external vendors)- Administrative: Budgets planning, Budget administration and accounting reporting;- Key Accounts relationship management: daily contacts with US Trade and Press, and expansion of the network of influence- Export Expansion: Sourcing and assisting Italian companies planning to penetrate the US market, as well as US companies interested in Italian products/companies/ investments;** Some KPIs: - Italian Spirits Trade Activations with 15/20 top brands involved - 10 events in 2018 - 10 events in 2019 - 12 events in 2020 (turned from in-person to digital without losing any scheduled event)- $10M comunication campaign for Italian wine (2018) - digital advertising, print, movie theatres and NYC taxis for a total of 800M+ impressions- 3-days Intensive Italian Wine Trade Training in 10 major cities in the USA (2019-2020) with 350+ students (somms, sales reps, brand ambassadors, distributors, importers, etc)-----Since 1926, the Italian Trade Commission, with offices worldwide, has been the Italian government agency entrusted with the mission of promoting trade between Italian companies and foreign markets. The Food and Wine department, based in New York City, works on increasing the awareness of the Italian products in the U.S. by being the point of reference for trade and press and promoting the wines and spirits through educational events, informational materials, special events and promotions.

- Marketing: Trade Marketing (Support to the sales force, POS Management, etc..), Market Research, competitors monitoring, Director of Sales assistance- Digital communication: update website, social media management- Events: Event coordination, tastings in wine stores in NYC

New York City, Us

- Marketing: brand creation and development- New business development: creation of partnerships to ensure clientele- Communication: business PR launch, PR management, web content management- Management: Day to day operationThe project "Personal Wine Shopper" is an innovation way to support consumers in purchasing wine and tailor-made wine and food experiences.

- Marketing: Trade Marketing (Support to the sales force, POS Management, etc..), Market Research, competitors monitoring, Brand managers assistance- Digital communication: update websites, social media management- PR activities: Assist the Senior PR manager with media hits monitoring, pitches and hits announcements- Events: Event coordination, lead tastings in wine stores in NYC- Assist the Senior Marketing Manager with day to day projects

- Strategy: P&L analysis, revision of all the pricing policies with the chain clients, new products development, Web strategy and website restyling- Sales: Key account manager for Italy and Export manager mainly dealing with Europe and China- Operation: in charge of all the process of implementing and obtaining a quality certification

Dubai, Ae

10 Years as Journalist and 2+ years as Editor of various local magazines in Italy- Editorial Content Strategy & Planning- Brand development for the magazines + business relationship management with advertisers- Managing teams of journalist- Public Relations- Copy writing, copy editing----Among others publications:SIA Alpaca MagazineCorriere Vicentino - Editrice Millennium (Mar 2004 – Jun 2013)Costa degli Etruschi News (Sep 2011 – May 2012)

- New business development and account management- Marketing strategy and press office/social media management for various clients

Casale Marittimo, Pisa, It

- Business development: The winery was at its first year of business operation. Building from scratch the sales forces (from zero to 15 agents), managing the sales reps, direct serving VIP accounts, developing the export (from zero to securing importers in Japan, USA, and North Europe)- Marketing: Brand management and communication, social media management and blogging- Wine tastings and events, winery visits

- Brand strategy- Brand development- Events planning and execution- PR / Press relationship management- Web content management- Social Media management- Copy writing- Database managementSome clients:* Pontente per vino (www.ponentepervino.com) - Wine aerator-Copy editing-Press office* Il Consumatore al Centro (www.ilconsumatorealcentro.it) - Wine distributor- blogging- events* Che Passione Editore (www.chepassione.eu) - Restaurant Guide-Contact database analysis – Marketing/Sale Strategy-Press Office – Press launch for the 2010 edition-Web content management* Framevolution (www.framevolution.com) - World Music Management-Contact database analysis – Marketing/Sale Strategy-Tour management and support to the musicians-Press Office-Web content management

- Database analysis and direct marketing campaigns management (DtC - wine club)- Content management for newsletters- Brand merchandising development- Web content management- Events, winery visits

Export Sales Person, selling and travelling in China, Singapore, Malaysia, Hong Kong, Dubai

Reggio Emilia, Re, It

Visual merchandising Director’s AssitantMarket Research

Italian Wine Ambassador, Wine

Wset Level 3 Award In Wine & Spirits

Wine, Wine Marketing And Management

Interdepartmental School Of Economics, Languages And Entrepreneurship, International Trade

Wset Level 2 Award In Wine And Spirits