Paola Pedercini Email & Phone Number

As a brand and digital strategist with over a decade of experience in big companies and as a freelancer abroad, I'm committed to ensuring your brand stands out in the vast digital ocean.Thanks to my expertise in product marketing, branding, digital marketing, social media marketing, and UX design, I carefully assess the impact of your brand on the target audience, creating strategies, content, and marketing campaigns both offline and online.

Carpenedolo, Lombardy, Italy

I conducted comprehensive marketing research overseas to identify opportunities and threats within the automotive industry in both the American and Mexican markets. This research helped our team gain valuable insights into market trends, consumer preferences, and competitive dynamics, enabling us to make informed decisions and develop effective marketing strategies.Using Canva, I ideated and created offline marketing materials that played a crucial role in increasing brand awareness by… Show more I conducted comprehensive marketing research overseas to identify opportunities and threats within the automotive industry in both the American and Mexican markets. This research helped our team gain valuable insights into market trends, consumer preferences, and competitive dynamics, enabling us to make informed decisions and develop effective marketing strategies.Using Canva, I ideated and created offline marketing materials that played a crucial role in increasing brand awareness by an impressive 10%. These materials were visually appealing and resonated with our target audience, contributing significantly to our brand's visibility and recognition in both markets.Additionally, I played a pivotal role in optimizing our operations by focusing on time management and strengthening relationships with suppliers. Through efficient time management practices, we were able to reduce costs by 20%, ultimately improving our bottom line and enhancing our competitive edge.I also contributed to our data-driven approach by processing sales data using Excel, allowing us to produce valuable customer analytics and monitor revenue management closely. This data-driven approach enabled us to identify growth opportunities, tailor our marketing efforts, and maximize revenue.Lastly, I streamlined teamwork with the accountant's office by actively contributing to and executing invoices and documents. This collaborative effort enhanced communication and efficiency within our organization, ensuring that financial processes ran smoothly and accurately. Show less

Florida, United States

I undertook a project to revamp the Airbnb logo, applying creative thinking and self-motivation.I was involved in creating a new brand image as part of this branding renovation. This prompted the establishment of detailed branding guidelines that matched the organization's goals and aspirations.As a volunteer marketing designer, I embarked on an exciting journey of creativity and innovation. My role involved reimagining and remodeling the Airbnb logo using Adobe Illustrator, a task… Show more I undertook a project to revamp the Airbnb logo, applying creative thinking and self-motivation.I was involved in creating a new brand image as part of this branding renovation. This prompted the establishment of detailed branding guidelines that matched the organization's goals and aspirations.As a volunteer marketing designer, I embarked on an exciting journey of creativity and innovation. My role involved reimagining and remodeling the Airbnb logo using Adobe Illustrator, a task that demanded creative thinking and self-motivation. This task allowed me to infuse fresh life into the brand, presenting it in a visually captivating manner that resonated with both existing and potential clients. Beyond the logo, I had the privilege of crafting an entirely new brand image and establishing comprehensive branding guidelines meticulously aligned with the organization's strategic objectives. This comprehensive approach ensured that every facet of the brand consistently reflected our core values and mission.In addition to the digital domain, I delved into the realm of tangible marketing materials. Leveraging Canva, I designed eye-catching business cards and other branding materials that helped us stand out prominently in the competitive Fort Lauderdale Airbnb market. This hands-on experience was not only gratifying but also reinforced my skills in graphic design and branding, ultimately leaving a lasting impact on the organization's visual identity. My time as a volunteer marketing designer was an invaluable opportunity to apply my skills and creativity to a meaningful cause, leaving a mark on the organization's branding and positioning. Show less

Mexico City, Mexico

I was in charge of generating captivating material that had been carefully developed for the Instagram editorial strategy, taking into account the preferences and interests of the target audiences. The goal of this content development approach was to promote deep connection and communication with followers.Additionally, I contributed to overcoming linguistic barriers by translating numerous marketing and communication materials, including website content, from English to Italian. This… Show more I was in charge of generating captivating material that had been carefully developed for the Instagram editorial strategy, taking into account the preferences and interests of the target audiences. The goal of this content development approach was to promote deep connection and communication with followers.Additionally, I contributed to overcoming linguistic barriers by translating numerous marketing and communication materials, including website content, from English to Italian. This transcription project aimed to reach a larger audience and successfully penetrate the Italian market.Considering market developments and customer behavior, I actively identified solutions in the marketing and communication strategy. My approach focused on innovation, coming up with creative responses that might evolve with changing circumstances while keeping our initiatives effective.Moreover, I assisted with the efficient planning of photo shoots and events, which were vital in enhancing the foundation's awareness. These activities were also quite successful in gaining sponsors' backing and creating a loyal following for the organization. Show less

Provaglio D'Iseo, Lombardy, Italy

I was given responsibility for creating compelling press releases, that genuinely connected with target consumers and aroused the curiosity of journalists. The goal of this campaign was to develop a solid relationship with the media as well as customers.Besides, I played a key role in creating engaging material that was crucial to the success of the products. A 20% boost in sales was attributed to the content, which included topics including product naming, packaging, and POS… Show more I was given responsibility for creating compelling press releases, that genuinely connected with target consumers and aroused the curiosity of journalists. The goal of this campaign was to develop a solid relationship with the media as well as customers.Besides, I played a key role in creating engaging material that was crucial to the success of the products. A 20% boost in sales was attributed to the content, which included topics including product naming, packaging, and POS materials.At the Cosmoprof Fair in Bologna, I established new media connections and secured strategic interviews with the Head of Communication, increasing visibility and awareness by 15%.I also took on a leadership position inside the graphics department, managing and leading a team of four people. For the launch of new product lines, I attained the Gantt deadline successfully, ensuring smooth project execution.I was valuable in enhancing the online presence by creating outstanding editorial strategies on Facebook and Instagram. This tactical approach strengthened the online presence and engagement by driving an unexpected 50% increase in social media traffic.Additionally, I trained the team members in the sales and beautician areas. Through this training, we aimed to create a cohesive and knowledgeable workforce by encouraging their comprehension of our new product lines and assuring harmony with our marketing identity and objectives. Show less

Erbusco - Brescia

I encouraged effective cross-functional communication between the PR, marketing, and finance departments. I was in charge of monitoring and optimizing the public relations budget. Through these initiatives, the brand's visibility and media coverage were significantly improved, strengthening our position in important markets by 20% in both Italy and the USA.The PR manager and I established partnerships with influencers, such as Chiara Ferragni, to give away product placement, increasing… Show more I encouraged effective cross-functional communication between the PR, marketing, and finance departments. I was in charge of monitoring and optimizing the public relations budget. Through these initiatives, the brand's visibility and media coverage were significantly improved, strengthening our position in important markets by 20% in both Italy and the USA.The PR manager and I established partnerships with influencers, such as Chiara Ferragni, to give away product placement, increasing brand visibility by 40%.Furthermore, I organized a well-attended event in Milan's "Le Sale del Re" to launch the new Vintage Collection. I concentrated on nurturing relationships with journalists, artists like Giuseppe La Spada, and other stakeholders during the gala to strengthen our position in the market.Besides that, I oversaw PR initiatives that involved a partnership with "The Apprentice," a TV show where an episode was filmed in the winery. This tactical choice greatly expanded the audience for the brand and increased its visibility.I played a critical role in training the USA PR agency's team so they could effectively convey our brand and grasp our product and unique selling proposition.I created and carried out appealing editorial plans for Facebook and Instagram channels along with the social media agency "The House of Mouse." The web visibility and consumer engagement were strengthened by this group effort, which led to a significant 40% boost in customer retention. Show less

Medole, Mantova

As part of my responsibilities, I was in the position of developing and marketing cutting-edge hosiery, underwear, and beachwear collections, utilizing efficient project management strategies, and leveraging consumer preferences and market research to ensure the commercial success of the goods.Likewise, I was an essential asset in the creation of effective marketing materials that were compelling and had significant customer engagement. These resources significantly increased website… Show more As part of my responsibilities, I was in the position of developing and marketing cutting-edge hosiery, underwear, and beachwear collections, utilizing efficient project management strategies, and leveraging consumer preferences and market research to ensure the commercial success of the goods.Likewise, I was an essential asset in the creation of effective marketing materials that were compelling and had significant customer engagement. These resources significantly increased website traffic by 40% and email subscriber numbers by 15%, enhancing our online presence and audience involvement.I also played a pivotal role in crafting a strategy for consistent brand messages, closely monitoring consumer engagement analytics, and optimizing efficient publishing schedules for social media. These attempts ensured the brand voice remained consistent and connected with the target audience across all channels.I redesigned, in cooperation with the graphic departments, a new corporate brand identity, enhancing it through responsive visual and verbal communication, along with ensuring that brand language was consistent across all media.Moreover, I collaborated with a Milan-based PR agency to develop beneficial connections with journalists and influencers like Nina Senicar. By boosting brand awareness by 20%, these links greatly increased the reach and effect.I also established collaborations, such as with the Panini magazine Cioé, to put on audience competitions for the new Roberta's beachwear collection. With this original strategy, we were able to actively include the target demographic in the development of our product offerings and enhance customer engagement.To efficiently reach a wider audience and strengthen the brand's position in the media environment, I also contributed to creating fascinating storytelling for commercials on 101 Radio and Sky Television, which increased brand visibility. Show less

Castel Goffredo, Mantova

I was a key contributor to the evaluation and improvement of the go-to-market strategy, employing competitive analysis, qualitative, and quantitative methods of market research. With the use of this comprehensive strategy, I was able to spot chances for improving market penetration, which finally resulted in a 15% rise in revenue.At the Italian Omero Point of Sale, I also concentrated on increasing client retention. I developed and executed loyalty cards, brochures, and other… Show more I was a key contributor to the evaluation and improvement of the go-to-market strategy, employing competitive analysis, qualitative, and quantitative methods of market research. With the use of this comprehensive strategy, I was able to spot chances for improving market penetration, which finally resulted in a 15% rise in revenue.At the Italian Omero Point of Sale, I also concentrated on increasing client retention. I developed and executed loyalty cards, brochures, and other point-of-sale (POS) materials by analyzing Nielsen statistics and actively engaging the sales staff. The client retention rates improved by an astonishing 20% as a result of these efforts.I also took the initiative to create attractive marketing collateral and press releases, to support press days and marketing plans. This tactical strategy successfully increased brand awareness, which helped the brand become more well-known and expand in popularity.Meanwhile, I planned and carried out marketing campaigns that were crucial in attaining a stunning 20% growth in sales and brand recognition.Moreover, I coordinated and executed fashion show events in several cities, such as Berlin, Milan, and Belgrade. I also supervised to ensure the seamless execution of these high-profile events; this included managing budgets and supervising event employees.I also worked closely with the graphics team to plan successful product photo shoots in Italy and Cannes. These photo shoots significantly raised the profile and visibility of our brand in the marketplace.During significant events like the Chic Fair in Beijing and Dusseldorf, I significantly contributed to the export manager's goal of raising brand reputation by 20%. These initiatives strengthened our brand's visibility and recognition on a global scale. Show less

Msc In Digital Marketing And E-Commerce

Ma In Brand Communication And Consumer Strategy

Ba Public Relations And Advertising

Hatha & Vinyasa Yoga And Yoga For Kids Teacher Training

Education record

Prize- winning for my Master's degree thesis

Language Diploma, European High School