Paola Andrea Ramírez Vargas Email & Phone Number

Berlín, Alemania

Colombia

Bogotá, Distrito Capital, Colombia

▪ Commercial management in the modern and traditional channel for the annual programming and negotiation of Disney, Pixar, Marvel and Lucas Films initiatives for mass consumer products. ▪ Creation, development and execution of new Retail plans for franchises and key market moments in coordination with marketing management. Development, execution and maintenance of the schedule for the different Retail and franchise plans.▪ Development of permanent space plan for Colombia.▪ Control… Show more ▪ Commercial management in the modern and traditional channel for the annual programming and negotiation of Disney, Pixar, Marvel and Lucas Films initiatives for mass consumer products. ▪ Creation, development and execution of new Retail plans for franchises and key market moments in coordination with marketing management. Development, execution and maintenance of the schedule for the different Retail and franchise plans.▪ Development of permanent space plan for Colombia.▪ Control, planning, follow-up and execution of the Marketing and Retail budget.▪ Creation, development and communication of incremental campaigns in the main retailers in the country.▪ Lead the supervisory team at the national level. ▪ Review and approval of point-of-sale materials for modern and traditional channel.▪ Management of impulse and merchandising personnel. Show less

Bogotá, Distrito Capital, Colombia

▪ Creation, execution and implementation of 360 Marketing and Retail campaigns (Omnichannel Strategies), through the development of effective Trade Marketing, Marketing and Retail strategies for the launch of campaigns and new products of all lines of business and global and local campaigns of Disney, Marvel, Pixar and Lucas Films.▪ Control, monitoring, planning and execution of Marketing and Retail budget.▪ Responsible for the strategic planning, administrative duties and budget… Show more ▪ Creation, execution and implementation of 360 Marketing and Retail campaigns (Omnichannel Strategies), through the development of effective Trade Marketing, Marketing and Retail strategies for the launch of campaigns and new products of all lines of business and global and local campaigns of Disney, Marvel, Pixar and Lucas Films.▪ Control, monitoring, planning and execution of Marketing and Retail budget.▪ Responsible for the strategic planning, administrative duties and budget management for the initiative supporting and developing the modern sales channel, lead the sales channels team to ensure the creation of new sales plans, their development and execution, in order to accomplish annual objectives. ▪ Lead the supervisory team at the national level. ▪ Negotiation with buyers of chain stores to implement Disney, Pixar, Marvel, Lucas campaigns; in order to guarantee the point-of-sale experience through the development of differential furniture and BTL campaigns that leverage product sales. ▪ Management of the company / client / supplier relationship to strengthen brand strategy and point of sale marketing. Direct relationship with POP material suppliers and advertising agencies for the development of digital and physical campaigns, as well as, for product and film launches.▪ Development of PR campaigns and digital media plan in line with Disney, Pixar, Marvel and Lucas strategies.▪ Development and execution of brand events such as: Mickey 90th Anniversary Celebration, Marvel 80th, Definitely Minnie.▪ Support in the development of campaigns in the ecommerce channel Show less

Bogotá, Distrito Capital, Colombia

▪ Commercial management in the modern and traditional channel for the annual programming and negotiation of Disney, Pixar, Marvel and Lucas Films initiatives for mass consumer products. ▪ Creation, development and execution of new Retail plans for franchises and key market moments in coordination with marketing management. Development, execution and maintenance of the schedule for the different Retail and franchise plans.▪ Development of permanent space plan for Colombia.▪ Control… Show more ▪ Commercial management in the modern and traditional channel for the annual programming and negotiation of Disney, Pixar, Marvel and Lucas Films initiatives for mass consumer products. ▪ Creation, development and execution of new Retail plans for franchises and key market moments in coordination with marketing management. Development, execution and maintenance of the schedule for the different Retail and franchise plans.▪ Development of permanent space plan for Colombia.▪ Control, planning, follow-up and execution of the Marketing and Retail budget.▪ Creation, development and communication of incremental campaigns in the main retailers in the country.▪ Lead the supervisory team at the national level. ▪ Review and approval of point-of-sale materials for modern and traditional channel.▪ Management of impulse and merchandising personnel. Show less

Bogotá, Distrito Capital, Colombia

▪ Responsible for generating differential product development strategies for the home category with depth of business lines. Follow up and guidance to new licensees for the development of products according to the guidelines managed by Disney, Pixar, Marvel and Lucas Films.▪ Attention and accompaniment to the different licensees of the category.▪ Segmentation of guides and addressing of these. Brand training and design workshops for licensees.▪ Analysis and gathering of information… Show more ▪ Responsible for generating differential product development strategies for the home category with depth of business lines. Follow up and guidance to new licensees for the development of products according to the guidelines managed by Disney, Pixar, Marvel and Lucas Films.▪ Attention and accompaniment to the different licensees of the category.▪ Segmentation of guides and addressing of these. Brand training and design workshops for licensees.▪ Analysis and gathering of information on competitors, trends and technologies. Show less

Bogotá, Distrito Capital, Colombia

▪ Responsible for the development, management, control and monitoring of the company's marketing budget in order to build plans and strategies based on the company's proposed growth for the current year. Monitor and track new products and competitors to identify, analyze and develop strategies to leverage product sales. Coordinate and follow up with impulse staff and point of sale managers.▪ Catalog design and graphic pieces for brands. Development of Disney, Marvel, Pixar and Lucas Films… Show more ▪ Responsible for the development, management, control and monitoring of the company's marketing budget in order to build plans and strategies based on the company's proposed growth for the current year. Monitor and track new products and competitors to identify, analyze and develop strategies to leverage product sales. Coordinate and follow up with impulse staff and point of sale managers.▪ Catalog design and graphic pieces for brands. Development of Disney, Marvel, Pixar and Lucas Films licensing products.▪ Research, market tracking and new clients for portfolio expansion.▪ Responsible for the development of strategies, campaigns and marketing plans for the modern channel according to the needs of each market, seeking to position Contexport as the best option in the segment. Show less

Bogotá, Distrito Capital, Colombia

▪ Responsible for promoting the company's brands through the design and development of product collections according to market trends to meet the specific needs of the company, as well as chain stores and business partners. Design of visual language of the company's brands, in addition to, campaigns, catalogs, activities and events for the activation of the products in modern and traditional channel points of sale to reinforce the company's value proposition.▪ Lead a team of 16 people in… Show more ▪ Responsible for promoting the company's brands through the design and development of product collections according to market trends to meet the specific needs of the company, as well as chain stores and business partners. Design of visual language of the company's brands, in addition to, campaigns, catalogs, activities and events for the activation of the products in modern and traditional channel points of sale to reinforce the company's value proposition.▪ Lead a team of 16 people in charge of promoting the products in chain stores nationwide. Training and coaching internal and external personnel on sales strategies and product and brand promotion.▪ Coordinate suppliers and contractors for the execution of different activities (confection, advertising, packaging, between displays, POP material).▪ Planning and implementation of displays in chain stores nationwide. ▪ Application of Disney, Marvel and Lucas licenses for the development of exclusive products and collections for clients. ▪ Development of segmentation and brand positioning programs. Show less

Bogotá, Distrito Capital, Colombia

• Responsible for the follow-up and quality control of the product from the raw material to its distribution to the final customer in the leather goods process. Design and development of textile products, such as cosmetic bags, toiletry bags, and accessories for the male and female market. Design and brand identity, arts for printing. Administration and edition of the web page.• Designed different products that were marketed in Fedco and increased sales by 30%.• Modified and improved… Show more • Responsible for the follow-up and quality control of the product from the raw material to its distribution to the final customer in the leather goods process. Design and development of textile products, such as cosmetic bags, toiletry bags, and accessories for the male and female market. Design and brand identity, arts for printing. Administration and edition of the web page.• Designed different products that were marketed in Fedco and increased sales by 30%.• Modified and improved the brand image. Show less

Guadalajara Y Alrededores, México

Community manager. Investigación de mercados, tendencias y proyectos de diseño.Posicionamiento de marca.Diseño y desarrollo de Revista Licenciatura de Diseño.

Bogotá, Distrito Capital, Colombia

▪ Design and development of textile and leather goods for point-of-sale marketing. Design of brand identity and artwork for printing. ▪ Administration and edition of the web page.

Master Global Marketing Y Dirección Comercial, Business, Management, Marketing, And Related Support Services

Digital Marketing Certificate, Marketing

Design Managment Innovation, Diseño E Innovación

Msc. In Industrial Design And Product Development

Enfoque en innovación, diseño y estrategia de productos, desarrollo de nuevos negocios y Mercadeo.

Diplomado Internacional De Mercadeo Para Pymes, Marketing

Graphic And Product Designer, Graphic Design, Product Design, Textile Design