Paola Romanelli Email & Phone Number

Copenhagen, Dk

San Isidro, Provincia De Buenos Aires, Argentina

• Brand Management for the Accessories Business Unit of Power Tools, developing the Product Marketing strategy, focusing on marketing growth iniciatives, and prioritizing an User Journeyapproach.• Emphasized business development, market analysis and optimized demand planning.• Managed a team of three, collaborated cross-functionally with the other business units and salesteams, and handled administrative tasks.• Oversaw P&L, sales forecasting, and budget planning, conducting monthly regional sales meetings.

Buenos Aires Y Alrededores

• Developed and implemented the Marketing and Communications strategy, including brand building,B2B Strategic and Tactical Marketing plans with a Marketing Funnel approach.• Oversaw the demand generation campaigns, across multiple channels, Marketing calendar, SocialMedia Strategy implementation and agency management.• Managed and optimized the annual budget assigned.• Developed the Marketing Businness Plan for the Annual Strategy with the board of Directors, as wellas the Quarter Business Review, End of Year presentations and institutional materials.• Coordinated and executed the ESG regional iniciatives with focus on Gender Equality action planswith the ESG Regional Manager in Brazil.• Led and coached the local Marketing team of three.• Stakeholder Management with Sales, Alliances, Technology, Finance Directors and CountryManagers, as well as with Technological Partners.• Managed and planned the External Communications for the Latin American region, with regional PRagencies, and organized online and offline business events.

Argentina

• Provided business recommendations, identified white space opportunities, and analyzed markettrends and consumer insights for Retailers and FMCG international accounts.• Conducted Market Strategy analysis focusing on market share, price, promotions, distribution,category management and retail stores performance.• Developed content for T2T presentations, business events, and Thought Leadership initiatives,launching the E-commerce Year in Review, monthly newsletters and One Pagers.• Managed the E-commerce channel development project and contributed to internal projects withregional teams.• Led along with the Marketing & Communications Lead the WIN (Women in Nielsen) resource groupto promote female leadership.• Mentored and coached new members of the team.

Argentina

• Managed E-mail Marketing campaigns for United Airlines HQ, including design, copywriting, HTML,and QA team management.• Evaluated campaign performance metrics and conducted KPI reporting.

Argentina

• Executed and coordinated the digital strategy, monitored KPIs, and reported on digital data &analytics.• Led a team of three people in digital marketing initiatives.• Managed website content, analytics, Social Media actions, and blog.

Grecia

• Developed Strategic Marketing plans focusing on Corporate Identity for the different business unitsof the NGO– museum; library; nursing home.• Planned an overall fundraising campaign, including in-person and virtual actions.

Argentina

• Designed and executed Strategic and Tactical Offline Media Campaigns plans across diverse platforms (TV, radio, OOH, print, point of sale), with focus on awareness campaigns for international FMCG and Luxury accounts.• Negotiated with the mass media and delivered business presentations to the clients.• Measured and reported campaign performance against KPIs and ROI. Developed reports for regionaland global accounts.

Argentina

• Focused on new business development, targeting prospects, and attending meetings with potentialclients.• Collaborated with the Analytics teams to analyse the collected information.

Argentina

Inbound Telemarketing: customer service, cross-selling and up-selling, CRM.

Master'S Degree In International Politics And Economics

Bachelor'S Degree In Marketing

Associate'S Degree In Business Administration With Marketing Focus