Paola Dominguez Email & Phone Number

Shelton, Connecticut, United States

Shelton, Connecticut, United States

Connecticut, United States

Stamford, Connecticut, United States

• Support 2021 Marketing and Activation and 2022 Launch-readiness and Communication plans.• Assist with social media strategy and lead organic and paid social calendar development.• Help execute PR activations, specifically with our Pauly D partnership through the execution of various strategic, on brand and engaging activations.• Partner with Shopper to deliver tactical and optimized promotional initiatives based on key learnings and best practices (including sampling… Show more • Support 2021 Marketing and Activation and 2022 Launch-readiness and Communication plans.• Assist with social media strategy and lead organic and paid social calendar development.• Help execute PR activations, specifically with our Pauly D partnership through the execution of various strategic, on brand and engaging activations.• Partner with Shopper to deliver tactical and optimized promotional initiatives based on key learnings and best practices (including sampling, merchandising, POS).• Support Schwarzkopf and other e-retailer website launch with content specific to göt2b by sourcing/recommending website copy, imagery and PDP information.• Lead e-Comm assets development for new product launches ensuring digital retail requirements met and timely delivery.• Prepare göt2b weekly and monthly business analysis to inform marketing planning and strategy, including innovation tracking as well as any Ad-hoc reporting needs.•Manage brand marketing budget. Show less

Milford, Ct

• Support management of the Schick/Wilkinson Sword Men's Grooming portfolio.• Develop NPD innovation roadmap for our Men's Grooming category based on consumer & category insights, market trends, and overall business strategy & priorities. • Lead new product development projects working in collaboration with the innovation and cross-functional teams such as R&D, Packaging, Finance, Commercial/Regional, and Program Management. • Develop and manage claims and packaging artwork… Show more • Support management of the Schick/Wilkinson Sword Men's Grooming portfolio.• Develop NPD innovation roadmap for our Men's Grooming category based on consumer & category insights, market trends, and overall business strategy & priorities. • Lead new product development projects working in collaboration with the innovation and cross-functional teams such as R&D, Packaging, Finance, Commercial/Regional, and Program Management. • Develop and manage claims and packaging artwork processes. • Work with agency partners to develop Global asset tool kits for new product launches ensuring brand purpose/essence is represented across all materials. • Manage the Global Male Grooming budget, both overheads and A&P, by tracking spend and ensuring projects remain on plan. Show less

Milford, Ct

• Supported the Male Grooming Global Brand Management team with New Product Development from research/insights, concept development, product execution/coordination, product testing, and asset creation all leading up to final product launch.• Led key Global NPD initiatives within Male Shave / Grooming with products under both Schick and Wilkinson Sword master brands, including the launch of a new razor technology that expanded Edgewell into an adjacent category. • Worked closely with… Show more • Supported the Male Grooming Global Brand Management team with New Product Development from research/insights, concept development, product execution/coordination, product testing, and asset creation all leading up to final product launch.• Led key Global NPD initiatives within Male Shave / Grooming with products under both Schick and Wilkinson Sword master brands, including the launch of a new razor technology that expanded Edgewell into an adjacent category. • Worked closely with Regional counterparts to understand local business status, challenges and needs so that they can be implemented into key business growth opportunities. • Continuously aimed to understand the male grooming category and emerging trends by not only assessing the competitive landscape, but also broader health and beauty trends.• Assisted regional marketing teams with asset development needs (not tied to NPD) that are used for educational/informational purposes and leveraged on DTC websites globally. • Managed the Global Male Grooming budget both overheads and A&P by tracking spend and ensuring projects remain on budget. Show less

Shelton, Ct

• Supported the Banana Boat and Hawaiian Tropic brand management teams with New Product Development initiatives from initial research to final product launch. • Assisted in execution of the Banana Boat Global packaging relaunch, ensuring accuracy in packaging and timeliness in meeting key milestones along the way. • Led the initiative to develop a customized Global Digital Asset Management platform. Objective was to use industry best practices to create a centralized library where… Show more • Supported the Banana Boat and Hawaiian Tropic brand management teams with New Product Development initiatives from initial research to final product launch. • Assisted in execution of the Banana Boat Global packaging relaunch, ensuring accuracy in packaging and timeliness in meeting key milestones along the way. • Led the initiative to develop a customized Global Digital Asset Management platform. Objective was to use industry best practices to create a centralized library where Global assets could be stored/accessed by the various regional marketing teams. Show less

Westport, Ct

• Supported marketing team with execution of digital and mobile marketing campaigns from concept to conclusion.• Created effective marketing content for publishing across social media platforms for greatest reach and engagement utilizing social media marketing best practices. • Prepared campaign performance reports on a regular basis using metrics to analyze established KPIs and perform program optimization accordingly. • Managed client and partner agency communication to ensure… Show more • Supported marketing team with execution of digital and mobile marketing campaigns from concept to conclusion.• Created effective marketing content for publishing across social media platforms for greatest reach and engagement utilizing social media marketing best practices. • Prepared campaign performance reports on a regular basis using metrics to analyze established KPIs and perform program optimization accordingly. • Managed client and partner agency communication to ensure meeting of key deadlines and facilitate an overall seamless program execution. • Was responsible for promotional legal requirements for marketing initiatives including development of official rules for sweepstakes and contest promotions.• Utilized Spanish to assist with Hispanic initiatives. Show less

Westport, Ct

Westport, Ct

New York, Ny

• Provided support with annual Pillsbury Bake-Off competition that awards a $1,000,000 First Prize by preparing on-site materials for producers. • Logged and transcribed various field piece tapes.• Assisted on remote shoots by logging and operating boom during field piece shoots.• Compiled research for potential and existing show segments and developed one sheets with information.

Bachelor Of Arts (Ba), Communication And Media Studies

Master Of Business Administration (Mba), Marketing