Responsible for all data management, metrics and statistical studies for the enterprise-wide fair lending, ADA, and CRA compliance programs that span across Citi’s US businesses. • Conduct statistical analyses related to mortgage and housing products, focusing on the fair lending aspect to identify and measure Citi’s exposure to fair lending risk. • Enhance and/or validate existing in-house fair lending analytical programs and practices used to identify fair lending risks through the entire credit lifecycle, including marketing, underwriting, pricing, and loss mitigation; or fair lending risks in score cards and other analytical models used in Citi's consumer businesses.• Document methodology and develop procedures to standardize further approach, and develop reporting templates to resolve any questions related to analytical methodology or data integrity.• Prepare and present statistical results and data sets for analysis in support of regulatory requests and examinations. Work with examiners and business units to resolve any questions related to analytical methodology or data integrity.• Advise the business units, regulatory examiners, and other interested parties on quantitative methods and analysis, and present results in the form of articles, reports, or presentations.

• Assisted in the design, development, and maintenance of BSA/AML models including Customer Risk Rating, Dealer Risk Rating, OFAC and List Screening, and Transaction Monitoring.• Performed quantitative and qualitative analysis of data to prepare and report various metrics of the company to both internal and external parties using PowerPoint, SAS, SQL, and Excel.• Designed and performed data mining, data analytics, and data extractions across business databases using data mining tools.• Assisted in the data analysis and documentation processes required to support the development, testing, implementation, validation, and maintenance of BSA/AML/OFAC models and scenarios used across the company.• Designed and developed AML reports, analyses, and other presentations encompassing all critical BSA departmental processes for review with the BSA leadership team and Executive Management.• Wrote formal and fact based documentation detailing work performed, including procedures assumptions, and results/findings.

• Expanded the direct sales channel maximizing the associates' benefits.• Achieved new competitive strategies through expanding Association presence into the segment markets.

Exchange experiences in the field of Business Intelligence and Marketing among specialized professionals in these fields.

• Delivered regular 10+ reports for CEO and board of directors presenting forecasts, budget summaries, and KIPs using Tableau.• Conducted research and analysis of company’s database to develop competitive corporate strategies with a target growth of 6%.• Achieved 100% of the SQL data warehouse project ensuring proper architecture and data integrity for required analytical processes.

• Redesigned product offerings and business plan, for a 17% resulting increase in severance deposits. • Developed strategies in conjunction with five-year business plan, resulting in 18% increase in revenue.• Served as project manager for reporting tool’s project defining and documenting the business intelligence solution requirements.• Designed and implemented 10 retention units by incorporating impact analysis on end users and customers. • Achieved the 3-D customer vision model which extended to customer long-term income, present value, and attrition.

• Designed 417 branch office’s relocation model based on market potential and projected income.• Introduced three cross-sell models for credit, liabilities, and insurance products. • Produced 20+ regular sales reports, forecasts and budget summaries using SQL and Business Objects.

(Promotion to successive positions offered in recognition of achievements)• Achieved retention unit based on clients’ potential, segmentation, and revenue scoring improving the Net Promoting Score by 7%. • Produced and implemented cross-sell strategies for personal loans and revolving credits. • Maximized 50+ marketing and credit campaigns presenting actionable data to business stakeholders.• Optimized costs, income KPIs, and marketing analytics using SAS and Business Objects.

• Created credit risk policies for new customers and tracked monthly credit sales campaigns.• Developed a statistical model to forecast income for non-customers.

• Researched and analyzed corporate data regarding behaviors of customers and products. • Developed and tracked marketing segmentation campaigns.• Collected and analyzed on-line channel transactional statistics looking for segments and specific behaviors.

• Conducted media research for consumer, market, budget and effectiveness of advertising campaigns.• Served as media strategies developer based on quantitative analysis for Pepsi, General Motors and Bayer.

• Designed the pricing structure from/to North-American routes, and the code-shared network using the existing alliances.• Charged with conducting research, analysis of markets, and competitor’s behavior based on daily profitability and performance.