Trade Marketing Associate
Miami/Fort Lauderdale Area
Responsible of implementing Marketing strategy and plans for 4 brands PHYTO, PHYTOSPECIFIC, SUBTIL, and JOWAE in the USA and Latin America.PRODUCT MANAGEMENTPerformed monthly competitive benchmarks.Helped coordinate new products forecasts (including seasonal products, reformulations, and samples, etc), working closely with Inventory Management.Researched the competitive market place for new products, consumer habits, and industry trends.LAUNCHES AND CAMPAIGNSWorked closely with Product Development, Regulations and Marketing teams, in France headquarters, to adapt product launches to the US market (concept, packaging copy, legal/claims, etc).Provided pricing analyses. Prepared marketing and education materials to support launches among different channels.SALON & RETAIL / E-RETAIL BUSINESSES Prepared and updated marketing materials to support programs (promos, brochures,GWPs, and displays, etc).Developed merchandising guidelines to unify the brand image in salons across the US. Coordinated all asset requests, copywriting for product pages, planograms, and other visual merchandising tools for retailers and e-retailers, working closely with the Sales team.Worked closely with the Digital team to ensure all the required assets to activate launches and campaigns online, were available. EVENTS & EDUCATIONPlaned, organized, and supported launch and campaign events with marketing materials. Supported the PR agencies on new product launches (event planning, weekly follow ups, and brand performance, etc).OTHER Tracked and adjusted brand support spending to achieve budget levels.Assisted in the preparation of materials needed for Sales Meeting, as well as direct presentations (for retailers such as Amazon, Bluemercury, Ulta, and Revolve, etc).Responsible for copy assets consistency and representative of the brands strategic objectives and creative direction (including advertising headlines and concepts, packaging descriptions and product pages, etc).
