Paola Swartz Email & Phone Number

Fort Lauderdale, Fl, Us

At LUCIGO Jewelry, our designs are an expression of love, delicate pieces that tell the unique stories and styles of our community. At LUCIGO, we don't just offer accessories; we empower the modern woman to embrace unstoppable confidence — every piece is a tribute to timeless sophistication and individuality. Join the movement of #LUCIGOJewelry, where elegance meets empowerment.

• Creating & executing integrated multi-channel campaigns to maximize conversion • Leading multi-department effort to transform customer experience & prevent turnover

• Led all aspects of strategy and product development / launch, + marketing / performance analytics • Expanded new markets• Lowered churn rate by over 50% in less than 18 months• Lead a team of designers, copywriters, and front-end developers; to deliver upon the product vision for integrated digital experience. Set and manage team strategic direction, prioritization, resource planning, deliverables, and timelines.

• Increased customer acquisition through SEO of dozens of web pages and landing pages• Increased sales by over 1O% by optimizing user experience• Develop and maintain a web application that serves 2M+ customers. • Responsible for cross-browser testing, debugging, A/B testing, usability tests, and optimization.• Responsible for the implementation of an other language to the website.

• Responsible for the re-design online presence to increase user engagement by 25%.• In charge of the execution of every step in the redesign process: Research and brainstorming, Wireframing, Mockups and Design, and Development. • Created Site Map and Creative Brief for a marketing agency to develop the new website. As a result, the website was launched successfully two months later with a bounce rate of 20%.

Sopó , Cundinamarca, Co

• Responsible for increasing brand and product recognition in the U.S market within retail stores.• Optimized product shelf placement through the creation of planograms for retail stores, such as Publix, Sedanos, and Presidente in the cities of Miami, New York, and Atlanta. The planograms resulted in a visual improvement for the brand, a better inventory control, and an optimized use of space that resulted in a 10% increase of sells. • Developed various creative briefs based on meetings, interviews, and readings for advertising agencies, print suppliers, freelance talent, and other marketing services.• Provided logistics assistance on trade shows to create brand awareness.• Tracked performance of sampling events at P.O.P to position the brand and increase sales.• Created and maintained marketing calendar throughout the year.

Bachelor Of Applied Science (Basc), Web Page, Digital/Multimedia And Information Resources Design

Tmlp (Team Management & Leadership Program) Technology Training, Educational Leadership And Administration, General

Associate Of Science (A.S.), Web Design And Interactive Media

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Diploma Retail Management, Administrative Approach In The Point Of Sale