• Designed, executed and led commercial and marketing strategies to increase the acquisition of credit cards to achieve annual goals• Created and managed the annual marketing plan to increase credit cards usage and engagement through marketing campaigns to achieve annual goals• Planned, executed, and led marketing strategies through different communication channels such as advertising, branch marketing, SMS, email marketing, print marketing, radio, television, website, and social media• Improved the value offer of the credit card loyalty program, executed marketing strategies to increase the usage of points, and managed partnerships to create new forms to use the points and to increase usage of cards to get points

• Created campaigns and strategies to increase acquisition and engagement of the LifeMiles credit card • Designed and lead the communication of the card with the marketing team in different communication channels, such as points of sale, email, SMS, and digital channels • Implemented marketing strategies to increase the usage of the LifeMiles credit card• Worked with internal and external stakeholders to achieve annual KPIs

• Created marketing strategies to increase sales of the credit origination platform in companies in the financial sector• Led marketing research to sell a new credit approval model in the country • Worked with the marketing team on the communication pieces that the sales force would use to sell the new credit origination tool

• Designed the marketing strategy of transactional services for savings and checking accounts: Payment of Public and Private Services, Dispersion of funds, and Transfers between accounts• Created marketing offers of debit card usage to achieve annual goals • Led the implementation of debit card loyalty program and redemption of points in allied stores (Homecenter and Falabella): launch and marketing strategy

• Designed, executed and led commercial and marketing strategies to increase the acquisition of credit cards and to increase credit cards usage and engagement to achieve annual goals.• Worked with the advertising agency to create campaigns that improve the indicators of the customer lifecycle

• Developed strategies to increase usage and retention of credit cards for Visa issuing banks: Data analysis, development of direct marketing proposals, communication plan, follow-up and measurement of results• Designed and executed incentives for sales force of issuing banks to increase acquisition of new cards

• Implemented marketing strategies that increased the usage of Visa cards in specific segments, providing benefits to Visa cardholders such as sales, raffles and others•Led the implementation of Verified by Visa platform (3D Secure for ecommerce): launch and relationship with banks and online shops