• Managed 2 brands in high earning retail industry, Bodega Latina (El Super & FiestaMart) • Led design & production team to drive down time to resolve issues, resulting in a 100% in key client retention. This led to more than 45% more revenue last year. • Collaborate with marketing and analytics to determine strategic campaigns and content for social media handles and paid media. • Identified and executed improvements for processes, content, and lead generation. • Provided market research, forecasts, campaign results, and consumer trends.

• Reports directly to the Executive Producer and supervised a 5-person in house team and +50 suppliers to provide processes to execute events, happenings and all programs, exceeding Day of the Dead performance metrics by 60%. • Project Manager Strategy & digital performance.• Creative development of full event & River Parade at San Antonio, TX. www.dodsat.com

• Strategic collaborations with brands and celebrities for endorsement campaigns.• ACHIEVEMENTS: 108% increase of sales on the first year. Talent branding and booking such as Diego Boneta, Camila Sodi, Luis Gerardo Méndez, Aislinn Derbez, Danna Paola, Karla Souza & Martha Higareda

• Creation of Sales Department and selection of sales reps.• Find new connections and develop strategic collaborations with brands and celebrities for endorsement campaigns.• ACHIEVEMENTS: Creations and incorporation of the commercial department. Incorporation of sales process and training. • Talent branding such as: Luz María Zetina, Galilea Montijo, Paola Rojas, Ana Brenda Contreras, Montserrat Oliver, Paulina Goto, & Dominika Paleta

Hispanic products trade company, based in Houston, TXBusiness Development – Account Manager, Logistics and Operations• ALAMESA®: Branding Development for new products for retail, wholesale and food service.• Wal-mart Supplier: Introduce ALAMESA® as exclusive nationwide distribution. Retail and Wholesale• Promotional and Shopper marketing strategies to reach consumers and shoppers• Manage day to day execution with multiple retailers• Design approach and advertising for specific segment: Hispanic Market • Consultative expertise and collaborate with Marketing and brandsOperations and Logistics Support

San Antonio based TV Branded Hispanic Content Development & Production CompanyNew Business and Sales Division Director – Content Creation and Development. Sales Products• Content and creative ideas for more than 130 TV segments UNIVISION• Create new TV concepts for Hispanic market/clients• Design, and implement new international events: PROBADITA DE MEXICO: Morocco, South Africa 2010 and Argentina 2011• Content creator and management of company web page (www.hispanousa.net) (www.unaprobaditademexico.com)• Community Manager: Introduces Facebook, Twitter, Pinterest, Flickr, for ongoing programs.• Marketing, branding and advertising collaboration with key accounts for Hispanic TV.

TV production, crew coordination and supervision. Defining and applying techniques for the best production options. Crew logistics and internal communications. Call sheets and idea development for television shows like Maseca en la Cocina en las Estrellas (Advertainment product). Legal coordination of hired talent contractual needs (artists and musicians). Design and content creation of new late night show (to be aired by Univision).