With over 22 years in customer relations, I’ve had the privilege of working across hospitality, enrollment, family engagement, and retail, which have given me unique perspectives on customer experience. As Head of Enrollment and Family Engagement at a premium school, I learned that exceptional experiences begin with truly understanding each family’s journey. Working with discerning parents taught me how to blend sales with genuine relationship-building, a skill that extends across industries.My real passion? Developing people. While I’m dedicated to creating great customer experiences, I’m even more driven by helping teams grow together. Clear communication and genuine care are, in my view, the foundation of meaningful connections and lasting success.As a lifelong learner, I love sharing what I learn along the way. That’s why I started my Instagram, @cxporai, to offer CX tips and insights to my Brazilian audience, making CX easy to understand and apply, no matter your role or industry.Now, I’m excited to bring my marketing, customer experience, and enrollment expertise to Canada. I look forward to helping schools and businesses connect more deeply with their communities through meaningful interactions and service.