Paolo Corna Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

I'm an agile coach, team coach, scrum master, product owner, project leader.Certified as SAFe SPC, SAFe Scrum Master/ Team Coach, PSPO.

Stockholm, Stockholm County, Sweden

As a Senior Consultant I help customers with their digital strategies advising them with their business development in order to increase ROIAs a Agile Project Leader I support them in their agile journey from the CRM and Marketing Automation system integration to the CRM and Marketing Automation strategies. As a Value Stream Operation Leader I'm responsible for the utilization rate across the entire company, the utilization of the resources and I'm actively report in the weekly… Show more As a Senior Consultant I help customers with their digital strategies advising them with their business development in order to increase ROIAs a Agile Project Leader I support them in their agile journey from the CRM and Marketing Automation system integration to the CRM and Marketing Automation strategies. As a Value Stream Operation Leader I'm responsible for the utilization rate across the entire company, the utilization of the resources and I'm actively report in the weekly financial meeting in order to help them with the forecast. MAIN ASSIGNMENTS● coordinate the implementation of CRM or MA platform (Sales Force, Adobe, Selligent, Microsoft Dynamics, Marketo, Hubspot) in the current environment ● support the agile transformation of the customers.● support the customers as Agile Coach● support the customers with their paid (SEM) and organic strategies (SEO)● support customers with MarTech initiatives.● for some customers act as a line manager (CMO, PMO, Head of Digital)MAIN ACHIEVEMENTS● collect customer insights, create marketing funnels, develop a long-term marketing strategy and yearly marketing plans.● increase the ROI, optimization of the media spend ● carry out marketing campaigns using both traditional channels (tv, billboards, newspapers) and digital channels (social media, online newspapers, crowdscoring, SEM, video advertising, content marketing, programmatic)● Carry out new way of workingSelected Clients and projects:Rädda Barnen - Scrum Master & Agile CoachFitness 24 Seven (SE+FI+NO) Head Project Management including the roll-out of new marketing technology solutions using Selligent platform for B2C and B2B in SE, FI and NO. The program was initiated by Board, reported to Management Team. HemFrid - Project manager for the implementation of Sales ForceProject Management för the implementation and roll-out of Sales Force Marketing Cloud. Show less

Stockholm, Stockholm, Sverige

As a Senior Consultant for Curamando I helped companies with various assignments. MAIN ASSIGNMENTS● support the digital transformation with help of CRM and MA.● Increase brand awareness for our customers by managing their performance strategy and monitoring other agencies. ● assist companies in defining the profile of the ideal candidate for their upcoming recruitment.● support MarTech initiatives● help them with the digital strategi in short term and long term… Show more As a Senior Consultant for Curamando I helped companies with various assignments. MAIN ASSIGNMENTS● support the digital transformation with help of CRM and MA.● Increase brand awareness for our customers by managing their performance strategy and monitoring other agencies. ● assist companies in defining the profile of the ideal candidate for their upcoming recruitment.● support MarTech initiatives● help them with the digital strategi in short term and long term. MAIN INDUSTRIES● FMCG, Fashion, airlines, travel, bank, finance● B2B and B2C.MAIN ACHIEVEMENTS● collect customer insights, create marketing funnels, develop a long-term marketing strategy and yearly marketing plans.● build up always on marketing channels in social media, CRM, search engines and direct marketing.● carry out marketing campaigns using both traditional channels (tv, billboards, newspapers) and digital channels (social media, online newspapers, crowdscoring, SEM, video advertising, content marketing, programmatic, native advertising). Show less

Milan Area, Italy

Buyly is a start up project consisting in an e-commerce website that sells and focus only on Italian products. In this role I was responsible for developing the marketing strategies in order to contribute to the overall growth of the company.MAIN ASSIGNMENTS● setting up the digital marketing strategy● initiate and activate the paid and organic strategi● creation of partnership● initiate MarTech initiatives.● Media agency management● Amazon… Show more Buyly is a start up project consisting in an e-commerce website that sells and focus only on Italian products. In this role I was responsible for developing the marketing strategies in order to contribute to the overall growth of the company.MAIN ASSIGNMENTS● setting up the digital marketing strategy● initiate and activate the paid and organic strategi● creation of partnership● initiate MarTech initiatives.● Media agency management● Amazon strategyMAIN ACHIEVEMENTS● setting up a digital transformation and media strategy.● carry out marketing campaigns using both traditional channels (tv, billboards, newspapers) and digital channels (social media, online newspapers, crowdscoring, SEM, video advertising, content marketing, programmatic, native advertising).● Establishing relations with agencies.● introducing KPIs, tracking technologies, dashboards, and processes for analytics.SOLID RESULTS● reached 1 mil euro sales● Organic traffic from Google rose 400%.● Brand association improved by 10%● Amazon sales increased 250% Show less

Stockholm, Stockholm, Sverige

DigiExam is a e-learning SaaS platform. In this consultant assignment I have:MAIN ASSIGNMENTS● Developed their short and long-term strategy for inbound and outbound marketing.● Created a digital campaign in the US and Canada (with Hubspot and LinkedIn)● Worked with account based marketing and marketing automation to be able to drive lead generation into their website with HubSpot.● Creation of the digital marketing strategy, outbound and inbound, SEO and SEM. ●… Show more DigiExam is a e-learning SaaS platform. In this consultant assignment I have:MAIN ASSIGNMENTS● Developed their short and long-term strategy for inbound and outbound marketing.● Created a digital campaign in the US and Canada (with Hubspot and LinkedIn)● Worked with account based marketing and marketing automation to be able to drive lead generation into their website with HubSpot.● Creation of the digital marketing strategy, outbound and inbound, SEO and SEM. ● Increase brand awareness ● Digital Sales Strategy for B2B and B2C● implementation of Hubspot MA, CRM and CMSACHIEVEMENTS● Succesfully implemented Hubspot MA, CRM and CMS● Mapping the digital consumer journey, setting up digital marketing, branding & sales strategy and defining the always on and campaign media mix.● Establishing relations with agencies● Executing a campaign in north AmericaSOLID RESULTS● Digital transformation succeeded● Increased the organic traffic Show less

Stockholm, Stockholms Län, Sverige

Senior Digitata Marketing Manager for. B2B. Business ownership of the Digital Marketing CRM system. Responsible to ensure that CRM system is fit for purpose and enables effective execution of marketing and communication strategy.I actively contributed in making arbetsformedlingen.se the largest job site in the Nordic countries.MAIN ASSIGNMENTS● support the digital transformation by moving customer contact to digital self-service.● guide and motivate the B2B companies… Show more Senior Digitata Marketing Manager for. B2B. Business ownership of the Digital Marketing CRM system. Responsible to ensure that CRM system is fit for purpose and enables effective execution of marketing and communication strategy.I actively contributed in making arbetsformedlingen.se the largest job site in the Nordic countries.MAIN ASSIGNMENTS● support the digital transformation by moving customer contact to digital self-service.● guide and motivate the B2B companies in the ongoing pandemic crisis to the right point of contact to get help and advice.● plan, develop, implement and manage the overall digital marketing strategy B2B. ● support GovTech and MarTech initiatives.MAIN ACHIEVEMENTS● collect customer insights, create marketing funnels, develop a long-term marketing strategy and yearly marketing plans.● increased the B2B customer experience, started the traditional advertising, performance marketing, content development, CRM, SEO, SEM, PR, conversion optimization and digital analytics.● New Design of all the B2B web pages according to the CRO and UX principles● build up always on marketing channels in social media, e-mail newsletters (subscription), CRM, search engines and direct marketing.● carry out marketing campaigns using both traditional channels (tv, billboards, newspapers) and digital channels (social media, online newspapers, crowdscoring, SEM, video advertising, content marketing, programmatic, native advertising).● Create and carry out the first B2B marketing campaign ever SOLID RESULTS● increased the online conversion of the B2B web pages● arbetsförmedlingen.se is now Scandinavia's biggest job site with 10 M monthly visits.● Organic traffic from Google rose to 2 M monthly visits.● Brand association improved by 10%● Digital self-service grew from 76 to 93%● Digital recruitment services were “sold in” to about 25.000 new employers / year Show less

Stockholm, Sweden

Responsible for the Marketing Automation Team and Strategy. Responsible for the Digital Sales. MAIN ASSIGNMENTS● Digital transformation of the company’s global communication towards target groups. ● Marketing Automation and CRM new strategy ● Organic and payed strategi● 20% of total sales had to be generated via Digital Channels.● Create and successfully execute digital campaigns and e-mail campaigns;● Create and successfully execute innovative and effective… Show more Responsible for the Marketing Automation Team and Strategy. Responsible for the Digital Sales. MAIN ASSIGNMENTS● Digital transformation of the company’s global communication towards target groups. ● Marketing Automation and CRM new strategy ● Organic and payed strategi● 20% of total sales had to be generated via Digital Channels.● Create and successfully execute digital campaigns and e-mail campaigns;● Create and successfully execute innovative and effective marketing programs, webinars, online marketing campaigns, lead generation, programs and promotions;ACHIEVEMENTS● Building up presence in social media (Facebook, LinkedIn).● Redesign of Corporate website and global B2B web platform with new mobile capabilities.● Content strategy to approach consumers ● Safeguarding paid media placements (SEM, Facebook ads etc.)● Created and successfully executed all the new digital campaigns and e-mail campaigns;● Created and successfully executed innovative and effective marketing programs, webinars, online marketing campaigns, lead generation, programs and promotions;SOLID RESULTS● 200% conversion for webinar program● Increase digital sales of 20% yearly.● Increased Conversion online of 3%● Reduced the SEM costs and increased the Digital Sales● Reduced the Churn Show less

Stockholm, Stockholm, Sverige

Responsible for the implementation of the new Marketing Automation platform. MAIN ASSIGNMENTS● Project Manager for the Customer Journey Project. ● Identification, evaluation and understanding of the requirements for the new Marketing Automation System● Implementation of the MA systen ● Support It in the creation of the data structure● Creation of a new Digital sales strategy supported by the new MA system including lead generation process, creation of new customer… Show more Responsible for the implementation of the new Marketing Automation platform. MAIN ASSIGNMENTS● Project Manager for the Customer Journey Project. ● Identification, evaluation and understanding of the requirements for the new Marketing Automation System● Implementation of the MA systen ● Support It in the creation of the data structure● Creation of a new Digital sales strategy supported by the new MA system including lead generation process, creation of new customer journeys, customer success and customer retention strategy content strategy; ● Roll out digital marketing strategy and manage web resources to increase web traffic;● Ensure consistency in design and messaging across all digital marketing media;● Drive success for digital marketing efforts through SEO, SEM, linkbuilding, web analytics and social media monitoring;● Create and successfully execute digital campaigns and e-mail campaigns;● Create and successfully execute innovative and effective marketing programs, webinars, online marketing campaigns, lead generation, programs and promotions;● Product development;● responsible for the implementation of the Customer journey map.ACHIEVEMENTS● Chose, implemented and integrated Marketo● Internal trainings forhelp the migration to a new way of working● Successfully delivered a new Marketing Automation strategi ● Delivered the Customer Journey Project according to the time and budget estimated Show less

Stockholm, Stockholm, Sverige

Stockholm, Stockholm, Sverige

As a country manager for the Italian discount site codice-sconto365.it I was leading a small team of 3 people focusing on web content management, copywriting and managing the cooperation with all the affiliate network. I planned SEO and SEM activities as well as link building and all the digital activities linked to the discount page. The tools I used were Google analytics, web master tools etc.PSD Media own 4 discount site: kampanjakt.se, rabattkod.se, alennuskodia.fi and… Show more As a country manager for the Italian discount site codice-sconto365.it I was leading a small team of 3 people focusing on web content management, copywriting and managing the cooperation with all the affiliate network. I planned SEO and SEM activities as well as link building and all the digital activities linked to the discount page. The tools I used were Google analytics, web master tools etc.PSD Media own 4 discount site: kampanjakt.se, rabattkod.se, alennuskodia.fi and codice-sconto365.it.For them I also worked as a Nordic digital sales manager: I was selling tailor suited digital solutions for the biggest e-commerce site in Sweden and Europe. HP, Topman, Apple, Zalando, WhiteAway, ElGiganten, Hotels.com, Vistaprint, Yves Rocher and Sony were just some of kampanjjakt’s 600 partners. My task was to help them increase their visibility, sales and conversion. I also negotiated exclusive discounts and created promotions with them. Show less

Stockholm, Stockholm, Sverige

The Marcus Evans Group produces high end and sector focussed business events, summits and conferences.Among my daily base duties i was responsible over a team of 4 jr. sales and ensured jr. were delivering individual sales targets. I have maximized productivity, appraised and develop staff, worked towards and implemented best practice, sales training of new jr. executives. I was responsible for generation and qualification of sales leads; deliver the team sales target, the required volume… Show more The Marcus Evans Group produces high end and sector focussed business events, summits and conferences.Among my daily base duties i was responsible over a team of 4 jr. sales and ensured jr. were delivering individual sales targets. I have maximized productivity, appraised and develop staff, worked towards and implemented best practice, sales training of new jr. executives. I was responsible for generation and qualification of sales leads; deliver the team sales target, the required volume of effective coaching and the sales and KPI´s. Show less

Stockholm, Stockholm, Sverige

On behalf of the Italian Foreign Ministry I was appointed as a Nordic Marketing Project Leader for increase the presence of italians gourmet products in Scandinavia. The purpose was to help the Italian gourmet producers to export in to the Scandinavian market.

2008, Communication Sciences

Activities and Societies: Semiotics, Sociology, Philosophy of Language, Marketing, Economic Geography, Computer Science.

Accounting, Economics

Activities and Societies: Accounting, banking, economics, law.

Education record