Marketing and strategic plan redactionCoordination of P.R. activitiesCoordination of online and social media activitiesNew business opportunities individuationLeads generationSales budget

Definition of strategic plan B.U. Furniture and B.U. Decorative ObjectsNew business opportunities individuationLeads generationCustomer relation managementCoordination of commercial distributors and agentsSales forecastCompetitors and market analysis

Responsible of several European markets where the commercial distribution is implemented through monobrand stores (both direct and franchise). Definition of annual strategic plans with the aim of defining objectives of sales, promotional actions, renewal of the collection and the layout of the point of sale.Sales analysis: by market and by store, with the aim of update the collection and correct pricingPermanent collaboration with architectural company and advertising agency to develop and update the store's coordinated image project.Identification of suppliers and products to complete the collection Product analysis activities at international level to provide the company with input for the development of new collectionsIdentification of the location and economic feasibility study of the new points of saleMonitoring of international competitionPoint-of-sale inspectionsCoordination of the creation of advertising campaigns and the communication inside the point of saleNegotiation of advertising space (TV, print, radio, digital) and definition of media planning

Operating in national and international marketCustomer relationship managementControl and coordination of the activities carried out by agentsDefinition of sales forecasts per customer and per productIdentification of new business opportunities and new customersSales analysis: by area, product, client.Analysis of competition in terms of product offer and pricing policies

Definition of annual budgets, by country and by single point of saleSales analysis: by market and by storeIdentification of the location and economic feasibility study of the new points saleMonitoring of the competition: observation of communication activities, ofpromotion, and product innovation of the main market playersPoint-of-sale inspectionsNegotiation of advertising space (TV, press, radio) and media definitionMonthly/annual planning for foreign markets with single-brand points of sale

Senior research assistant: data analysis, report creation, preparation of the presentation of the research results to the clientDevelopment of new business contacts through the use of a database of prospectProgramming of online questionnaires