Freelance SEO, SEM, CRO and website analytics consultant for established e-commerce websites and internet startup's, with more than 10 years of experience in online marketing. My main skills are on-page optimization, deep understanding of semantic SEO, conversion rate optimization, technical SEO, link acquisition (link profile analysis, link building strategy according to niche, etc), digital acquisition in coordination with social media strategy (for traffic purpose and for building trust within users/customers, brand awareness) and other digital channels, definition of content strategy, data analysis.I hold Google AdWords and Google Analytics certificates, and have experience managing big campaigns for SEM clients in international markets.I've also worked in international and institutional projects, and I've many years of experience working in the digital industry , both for B2B and B2C companies, digital marketing agencies and freelance. Do you want to know more? Please visit my website: https://www.paolodossena.com

As director of the SEO area of the agency, my main task is to define the organic acquisition strategy of the projects in which I participate, define and distribute the work with the rest of the team and ensure that the defined objectives (KPI) are fulfilled.

SEO Team Lead for a international, travel related, project. Main tasks: technical and semantic optimization of the website; definition of the editorial and content strategy; definition and management of link building campaigns; coordination of supplier services.

With the general manager role at DSeed split within me and the agency CTO, my tasks now are not only the ones I had as digital marketing manager (coordination of SEO, SEM, email marketing and social media channels), but also administrative (forecast revenue and growth, employee management, workflow scheduling, etc.) and commercial (new business development, reinforce and renew current contracts with clients, explore business opportunities, etc).

As the head of the digital acquisition department my main task are the:* coordination of the SEO and SEM teams* planning of online strategies with clients * data analysis, set up and implementation of analytical tools * follow up of the entire process with the clients, from negotiation and definition of budget, KPIs and goals, throughout the operational parts (as far as the SEO, SEM, CRO and/or Analytical parts are concerned). I work closely with the agency director and the other departments (IT, PR, etc.) in order to have a complete view over the projects we are working on and integrate a proper digital acquisition strategy, according to the client’s needs.

As SEO manager of an online marketing agency my main duties are the coordination of the SEO team in order to be sure that all deadlines we have with our clients are respected and the workload is always under control within the department, technical SEO consultancy and training (to clients and within the team).

Technical optimization of all Groupalia websites, creation of content strategy and coordination of social media actions in order to increase organic traffic and brand awareness, link profile analysis and monitoring, link building, data analysis in order to maximize sales, visibility and ROI, SEO mobile strategy and optimization. I've been also involved in many others marketing project, not all strictly related with SEO, as the analysis of marketing research data, evaluation and analysis of the impact of off-line actions on TV and radio, etc.Company industry: deals and couponing

SEO manager at FloraQueen: coordination and creation of the working routines for the SEO department (link building, content creation, onpage optimization, creation of new landing pages, keywords analysis, etc.), analysis on quality and quantity metrics, define internal links and cross linking structures of the sites, competitors analysis, etc. I was also in strict contact with IT and Marketing managers, in order to coordinate common actions and establish strategies, and with the SEM manager, with whom I was constantly sharing information about keywords analysis in order to optimize SEO and SEM efforts on reciprocal campaigns. Company industry: online flower delivery

SEO specialist for Logismarket / Mecalux S.A., working on a scalable project for link building for all the Logismarket’s sites. I’ve been involved also in two projects about general SEO for the French and the UK sites with external consultancy agencies.Company industry: b2b / industrial products

SEO specialist in a recently created SEO team made of only three people (two SEO and a content creator), but strongly connected and in constantly in touch with other departments. I was originally in charge of BudgetPlaces.it, plus the Italian version of all the EnGrande networks’ sites, and the social media profiles of the company (working on building profile on the main social networks, writing guide-lines for the people at the marketing department which were in charge of the maintenance of the profiles, creating a network of multi language blogs and coordinating a team of outsourced freelance writers). At that time I’ve also co-worked on a scalable project that involved all the websites (+30 at that time, each one translated in 15 languages) in contemplation of Google Caffeine update. Company industry: online travel / hotel reservations

Native Italian website copywriter and freelance SEO consultant.SEO consultant, Italian content writer for blogs and websites, and English-Italian-Spanish translator.I started my own online writing and translating business, in which I was offering my services as a translator (from Italian to English and Spanish and vice versa) and web content writer, as well as services as SEO consultant for link building campaigns, on-page optimization, keywords research, competitors analysis