Paolo Mancini Mba Email & Phone Number

Winter Park, Florida, United States

Atlanta, Georgia

Orlando, Florida, United States

• Increased Positive Assistance, Inc.'s visibility by crafting a comprehensive marketing plan promoting its services and mobile health units across central Florida.• Created and SEO-optimized Positive Assistance, Inc.'s website for service promotion, mobile unit locations, and social media engagement. Increased website utilization from fifty-six unique visitors in 10/2023 to 946 in 01/2024.• Utilized Google Analytics to track website and social media performance, driving data-driven marketing decisions.• Established a distinct brand voice for Positive Assistance, Inc., fostering brand awareness and recognition in Central Florida.• Coordinated all event materials (tents, banners, uniforms) and giveaways (caps, water bottles) for successful brand promotion at events.• Developed brochures and marketing materials promoting services, all within budget.• Built relationships with key stakeholders (printers, email distributors, vendors) to optimize marketing resources.

Greater Atlanta Area

• Managed a caseload of 40+ clients, providing clinical care, mental health counseling, addiction treatment, and social support services (case management, patient navigation, transportation, housing).• Developed personalized treatment plans using evidence-based techniques, leading to improved quality of life, hope, self-management skills, and empowerment.• Led multilingual (English/Spanish) support groups in-person and virtually.• Increased community engagement by promoting agency services to the Hispanic community in Georgia, including creating and managing a Spanish-language Facebook page.• Led Community Advisory Boards at all clinic locations, facilitating client feedback and program improvement.

Atlanta, Georgia, United States

• Supported forensic investigations by cleaning, organizing, and analyzing large financial datasets from primary and secondary sources using Excel.• Identified anomalies, patterns, and potential financial discrepancies through data visualization techniques and assisted the forensic accountant in building a compelling case narrative.• Strategically architected the design and content of GouldForensics.com to encourage client engagement and increase traffic.

Greater Atlanta Area

• Managed web, e-communications, and social media content for diverse audiences in healthcare (consumer, school nutrition, bariatric surgery), and parenting (Strong4Life camps, newborns).• Created a series of five board books in Spanish and English to educate parents on early feeding practices.• Launched successful Spanish website: Led content creation for the Spanish Strong4Life website, driving engagement with the Hispanic community, particularly new mothers.

Norcross, Ga 30093

• Led bilingual marketing campaigns across channels, boosting sales and ecommerce growth. • Developed innovative bilingual programs, expanding consumer awareness of services.• Instrumental in securing $1.5M grant for a multilingual VR clinic, increasing client retention and experience.• Created bilingual instructional materials (including illustrations for non-readers) for VR clinic access. • Revamped ecommerce strategy for bilingual website (cetpa.org), managing email, newsletters, and social media.

Greater Atlanta Area

• Developed data-driven marketing plans and multilingual ad materials, maximizing ROI for agencies with multi-million-dollar budgets. • Optimized direct mail and email campaigns, building robust customer pipelines through data analysis and improved metrics. • Led customer journey redesign based on user data, resulting in a 5.91% sales increase (8,870 new orders). • Spearheaded a "Win-Back" program, driving a 6.11% customer retention rate and acquiring 3,000+ customers across 22 states.

Miami-Fort Lauderdale Area

• Increased sales in Central Florida by conceptualizing a new 3-night cruise/4-night park package to revitalize lagging 7-day vacation sales (Universal Studios, Hard Rock Cafe, Guinness World Records).• Secured $8M in promotional funds and boosted cabin sales by 10% through creative alliance campaigns with major brands (Coca-Cola, American Express, Visa, Kodak, Nissan, Universal Studios).

Bachelor'S, Mass Communication/Media Studies

BS in Communications with a minor in Marketing.

Master Of Business Administration (M.B.A.), Health/Health Care Administration/Management