Passionate about creative marketing solutions that not only captivate audiences but also drive tangible results. As a Senior Account & Client Director at Neat Factory, I harness the power of imaginative and alternative marketing strategies to deliver impactful campaigns that leave a lasting impression.With extensive experience in crafting bold, memorable marketing solutions, I specialize in guerrilla marketing, experiential campaigns, and innovative in-store activations. From pop-up stores to immersive projections, every project I lead is designed to optimize brand exposure and build meaningful customer connections. My goal? To help brands stand out by turning ordinary ideas into extraordinary, high-impact experiences—no matter the budget.At Neat Factory, we work seamlessly with both local businesses and global brands across sectors such as FMCG, consumer electronics, telecom, automotive, airlines, and cosmetics. By blending creativity with cost-efficiency and the latest marketing technologies, we deliver custom campaigns that engage, surprise, and drive real results. Our expertise spans guerrilla marketing, event promotions, product sampling, shop-in-shop solutions, wild posters, POS materials, flash mobs, street art, and more.If you're looking to elevate your brand and create buzzworthy campaigns that resonate with your target audience, let’s connect. Together, we can turn challenges into opportunities, leveraging dynamic concepts that bring your brand’s message to life.

As the Chief Marketing Officer at Neat Gallery, my role revolves around crafting and implementing dynamic marketing strategies. I spearhead initiatives aimed at elevating our gallery's presence and resonance. I oversee diverse digital campaigns, ensuring our brand maintains a consistent and impactful image across all platforms. Building relationships with media, influencers, and partners is at the core of expanding our reach.My approach involves a keen eye on analytics to refine our marketing efforts and manage budgets judiciously. Beyond strategizing, I take pride in leading a passionate marketing team, fostering their growth and collaboration. Engaging directly with our visitors and the vibrant art community is a highlight, nurturing these connections to strengthen our gallery's impact.Success in this role hinges on my expertise in arts-focused marketing, strategic planning, and adept utilization of digital tools. My robust communication skills, coupled with a knack for networking, enable me to forge impactful collaborations. I am driven by data-driven decision-making and am dedicated to leading with a clear vision, empowering my team to achieve our collective goals.Neat Gallery is a part of Neat Agency

In my role as Marketing Manager, I have been responsible for designing and implementing effective marketing and communication strategies, concepts and campaigns to attract new and engage existing patients, with a mix of digital and traditional marketing. By carefully following up on KPIs and analyzing ROI, we have seen a significant increase in patient recruitment and strengthened our brand. My contribution has been crucial in reinforcing the clinic's leading position in personalized care, which is confirmed by high patient ratings.

Clients: New Look, BMW, Philips, Vieri Jewellery, Facom, Air France, AlmaklinikenAs the Marketing & Account Director at Neat Agency, I am responsible for creating market strategies and signature campaign concepts for our top clients in European markets. By utilizing integrated multi-channel approaches, I ensure effective audience outreach across various platforms, with the goal of converting them into potential customers. I work closely with our valued clients to understand their specific needs and provide tailored solutions that focus on the customer.

In my role as Director of Marketing Strategies & Client Innovations at Berlingo Media, I spearhead the development and execution of alternative media strategies, with a primary focus on guerrilla marketing. My expertise lies in crafting unique, innovative, and creative marketing approaches that challenge traditional norms and encourage clients to think outside the box. I manage the entire marketing lifecycle—from conceptualization through to execution and comprehensive follow-up reporting.
At Berlingo Media, we are committed to revolutionizing engagement through cutting-edge guerrilla marketing tactics. In today’s cluttered advertising environment, our unconventional strategies ensure that brands not only reach but resonate deeply with their audiences, leaving indelible impressions.Why GM? Guerrilla marketing is renowned for its inventive and cost-effective nature, leveraging low-cost tactics to achieve maximal exposure and engagement. It thrives on the element of surprise, creating memorable experiences that enhance brand visibility and influence.What Sets Berlingo Media Apart?
 We excel in delivering bespoke campaigns that capture attention and create memorable interactions, ensuring your brand stands out through various dynamic engagements like experiential marketing, ambush marketing, events, sampling, flash mobs, and wild postings.Benefits of Partnering with Us:Noteworthy and Memorable: We create campaigns that spark curiosity and foster lasting brand recognition.Budget-Friendly: Our strategies prioritize creativity over capital, optimizing impact while minimizing costs.Targeted Engagement: We meticulously select the most effective tactics and locations to engage your specific audience.Flexibility: Our campaigns are highly adaptable, allowing for real-time adjustments based on feedback and circumstances.Effectiveness: Our approach significantly boosts word-of-mouth publicity, thereby increasing brand awareness and customer loyalty.

Client: Samsung (Nordic markets)During my time at BLCK Communication, I served as the Senior Account Director. My primary role was to develop communication strategies, concepts, and campaigns for Samsung mobile launches, with a specific focus on driving commercial growth in the Nordics. I implemented integrated multi-channel approaches, including ATL methods, to effectively reach audiences across various platforms. I also led a team of eight highly skilled professionals to execute these initiatives successfully.

Clients: British American Tobacco (Nordic market)In my role as the Account Director at INGO STHLM, I focused on creating unique in-store signature concepts to optimize business services in competitive marketplaces. Additionally, I developed and presented innovative in-store marketing ideas aimed at influencing customers at the point of sale. Working closely with our valued clients, I identified their customer-centric needs and provided tailored solutions. Overseeing a team of ten professionals, I ensured the successful execution of these strategies.

Clients: Procter & Gamble (all brands, Nordic markets), Bosch Power Tools, Mars (all brands, Nordic markets), FrieslandCampina (Debic)At Belong Agency, I served as the Executive Account & Client Director. My primary responsibility was to develop compelling and future-focused strategies to drive commercial growth for our clients' brands. With a specific emphasis on retail and in-store communication, I conceptualized innovative campaigns to expand their business in competitive market landscapes. I defined long-term objectives, established priorities, and crafted a creative vision to achieve success in the market. Additionally, I managed client accounts, analyzed commercial trends, and identified core requirements to provide tailored solutions. To ensure efficiency, I implemented performance metrics and tracked key performance indicators (KPIs).

Clients: Mini Cooper, Philips, Länsförsäkringar, Panini, Fisherman’s Friend, MatSmart, iWantHelpDuring my tenure at Creative Motel, I served as the Executive Account Director and CEO. I developed comprehensive 360° marketing strategies to strengthen our clients' market position. By employing integrated multi-channel approaches, I successfully reached out to audiences across various platforms and converted them into potential customers. Managing a team of eight professionals, I ensured the execution of services aligned with organizational guidelines to maximize efficiency and productivity. I also maintained a strong focus on delivering services within assigned budgets.

Clients: Bacardi (Grey Goose, Breezer, Bombay Sapphire), Microsoft, Huawei, Panasonic, LG, Skruf At Nordic Retail Group, I held the position of Executive Account & Creative Director. My responsibilities included developing effective marketing strategies to target specific audiences, maximize sales, and drive revenue growth. With a particular emphasis on retail and in-store settings, I devised unique retail/in-store signature concepts and crafted innovative in-store marketing ideas to engage customers at the point of sale. Notable accomplishments included launching successful retail/in-store campaigns for Huawei in the Nordic countries, developing impactful promotional methodologies to drive sales, and conducting detailed analysis of retail/in-store shoppers' behaviors.

Client: Electrolux (exclusively) During my time at Sandström & Massanyi, I served as the Executive Account & Creative Director. My role involved conducting comprehensive marketing research and analysis in the retail/in-store and wholesale trade sectors to develop effective strategies. By implementing ATL and BTL marketing approaches, I promoted products and services across multiple platforms. I supervised a team of five professionals and ensured the delivery of service deliverables within budgetary constraints. I provided exclusive services to Electrolux and developed retail/in-store campaign toolboxes for EMEA markets. Additionally, I created growth-focused methodologies to execute successful in-store campaigns and developed communication strategies to drive awareness and increase sales.

Clients: The Coca Cola Company, Nike, Pernod Ricard (Absolut Vodka, Kaluha, Wyborova, Oddka), The Edrington Group (Stolichnaya, The Famous Grouse, Piper Heidsieck, Brugal, Bols), Alcro, Mora Armatur, Telenor and Swedish MatchAt Workshop, I held the position of Senior Account & Art Director. My primary responsibilities included leading the development and execution of 360° marketing strategies tailored to meet client requirements. By implementing a combination of retail/in-store, ATL and BTL approaches, I successfully targeted audiences across various digital and print media platforms. Managing a team of five professionals, I ensured the delivery of cost-effective solutions that aligned with client budgets. Noteworthy accomplishments included working with renowned clients such as The Coca-Cola Company, Nike, and Pernod Ricard, and leading the establishment of the "Snus Store" initiative for Swedish Match.

Clients: Japan Tobacco International (Camel, Winston, LD, Gustavus), British American Tobacco/House of Prince (Prince, Corner), Veolia Transport, Live Nation, Bombardier, Gernandt & Danielsson, Foodmark (Rydbergs), Arbetsgivarföreningen KFO, Essve, Lifeline, Martin Olsson, Northern Light Yachts, MGT Hotels and Aros HyresmaskinerI specialize in developing effective strategies, concepts, and communication to enhance brand presence and increase market share for clients. My expertise covers a comprehensive range of communication services, including retail, advertising, graphic design, and film.Here are some key areas of my expertise:• Conducting research and analysis for retail and shopper marketing.• Creating effective instore communication strategies and POS toolboxes.• Developing and implementing distinctive instore signature concepts.• Designing and executing impactful instore • Tracking and monitoring KPIs to measure campaign success.• Developing holistic 360° marketing communication strategies.• Implementing both ATL and BTL conversion strategies.• Ensuring on-time delivery of projects within budget constraints.• Possessing deep understanding and experience in FMCG industry.

Clients: Best Western Hotels, Essve, Tarkett, Sveaskog, Life Hälsokostbutikerna, Annas Pepparkakor, Byggtrygg/XL bygg, Folkpool, Kinnarps, Forex Bank.I specialize in developing comprehensive strategies, concepts, and communication for large-scale campaigns across various media platforms in Sweden. My expertise extends to implementing visually captivating designs that align with the campaign concepts.Here are some key aspects of my work:• Creating and activating impactful campaigns.• Tracking and monitoring KPIs to measure campaign performance.• Developing holistic 360° marketing communication strategies.• Implementing both ATL and BTL strategies.• Ensuring on-time delivery of projects while adhering to the set budget.

Clients: Svenska Spel (Oddset, Stryktipset, Keno), Vin&Sprit (Malibu, Explorer, Black Ribbon), Austria Tabacco (Blend, John Silver), Malaco Leaf (Malaco, Åhlgrens bilar), Compac/HP