I am a digital seasoned expert with more than 15 years of experience in online advertising. As business consultant I am offering in particular:• Adtech - Digital advertising technology. Implementation of processes and technologies. For example adservers, SSAI, CTV, DAM, CPD, DMP, DSP, programmatic, data feed tools - (like Channable), Analytics. • Business consultancy in online advertising, madtech/martech with focus on data.• Managing Programmatic online campaigns, CTV, video, display, social and PPC with brand awareness or performance goals. • Training and Leading adops / adoperations teams and ad trafficker teams for both advertiser and publisher side. • Comfortable in both strategy and ‘hands-on’ activation roles• Highly analytical with a sharp business acumenI worked for global digital agencies and international companies in the client services, managing ad-operations departments: from small to big teams, shaping new services and managing many different platforms: from DSP to audiences services, from SSP to AI bid optimization engines, from Excel to SAP. Programmatic, CDP and DAM have no secrets, always looking for new technologies to achieve the business goals and manage the digital transformation.I worked for both B2B and B2C clients, supporting annual budgets of up to £50 million, creating media strategies to maximise conversions, revenue and ROAS/ROI. Having international work experience, I worked with clients located across the EU, in several languages and working with their local marketing teams.I had the opportunity to work with few startups as the only person responsible for shaping the services, the commercial proposals, market and competitors assessment, pricing policy, accounting and recruitment.Also, when things got not so good, I never lose my sense of humour, love for life and for nice things, good people.I like biking with my fantastic Moto Guzzi 750 or my Ducati 750SS, real amazing pieces of art of the Italian automotive industry.