Paolo Perego work email
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Marketing Manager with a significant experience in Multinational Companies concerning various sectors. In my career I could cover different strategic roles, from Assistant PM to Marketing Manager, in highly competitive markets such as Pharmaceutical, Confectionary or Phytotherapy/Food Supplements, getting actively involved both in products and services. In detail I have developed Marketing strategies in the Medical, Natural/ Phytotherapy market launching new products into the main business areas according to the new international strategic view of the company.Before this, I realised a marketing plan on OTC pharmaceutical products and developed an innovative long-time customers’ services project introducing a new brand. As far as the confectionary sector, I dealt with Umbrella Brand leaders both in national and international markets and ran various brand products with different positioning strategies or sale politics ( ever Green, IN&OUT, Lincensing, new launches) ; moreover I organised new objectives and strategies with the headquarters in Austria and Spain.As National Account Manager in the field of Modern Distribution and highway restauration, I could develop my skills and my knowledge of the commercial sector dealing in the annual national agreements with the Headquarters and in the definition of promotional plans and local listing.
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Marketing ManagerArkopharma 2015 - 2016VentimigliaWith a business of about 10 million euros and in direct contact with the General Manager I got involved in:- National Marketing plan Brand Arkopharma- New international strategic implementation of Arkopharma company- Launch of new products according to the new international policy of the Headquarters (France) into the relevant business sectors ( medical, Phytotherapy, Wellness, Tonics)- Development of communication channels for the sales department and trade- Definition of market analysis data and potential pharmacies -
National Account ManagerHaribo Italia 2007 - 2015Arese (Mi)From 2007 to present day: National Account ManagerWith a business of about 8 million euros and in direct contact with the Sales Manager I gradually took the responsibility of the management of some directional clients:Highway Restauration Channel: Autogrill, My Chef, Airest, Cremonini Chef Express, Gruppo Sarni/Gustofast, etc.;Modern Distribution Channel: ESD Group - Selex, SICON Group - Conad and Billa Rewe, AICUBE Group - PAM and Interdis/Végé,and I particularly focused on:- Definition of national agreements;- Organisation of promotional plans for peripheral major clients and central activities;- Presentation of strategies and business planning- Control of national promotional activities and budget development- Determination of peripheral listing ( insertions, selections , new openings, PV direct management, local events, instore )- Coordination with manager area and sales force -
Brand ManagerHaribo Italia S.P.A. 2000 - 2006MilanoHaribo S.P.A., Confectionary Sector, since 2000 up to todayFrom 2000- to 2006 Brand Manager - Marketing ManagerWith a business of about 15 million euros and in direct contact with the Managing Director I have got involved in:- Marketing plan definition and Chupa Chups brand sales ( Chupa Chupa, Crazy planet and Smint);- Coordination, annual communication plan and launch of new products with the headquarters ( Spain);- Marketing plan definition and PEZ brand sales ( portable toffies dispenser);- Coordination and launch of new products /lines with the headquarters (Austria);- Introduction of marketing data in the business of the daily use ( Iri and Ac Nielsen) to optimise the Brand;- Planning and definition of the reference market and Organisation of a standard monthly report for studying data.
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Key Account ManagerBayer Jan 1998 - Apr 2000MilanoFrom 1998 to 2000 Key Account Manager Mass Market ChannelIn direct contact with the Mass Market Manager I dealt with:- Reckit and Colman sales force in charge for mass market of Autan and Baygon brands ( insect repellents) with a business of 20 million euros;- Category management and trade marketing projects (Development of business strategies for Bayer) -
Product ManagerBayer Mar 1996 - Dec 1997MilanoFrom 1996 to 1997 Product Manager, Trade Project Development Pharmacy ChannelWith an average business of 3 million euros and in direct contact with the Function Manager I dealt with:- Strategic and operative development of the brand Sapere& Salute for the creation of new services: Dietafax , new Medical Cards with Europassistance, Self-medication cassettes, review Sapere&Salute- Realisation of S&S “ Corner” for top-level pharmacies at national level- Strategic development and realisation materials for the Sales Force and their training - Fair activities for Consumer Care Division
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Junior Product Manager Trade Marketing AreaBayer Mar 1995 - Feb 1996Milano1995 Junior Product Manager for the Pharmacy channelIn direct contact with the Function Manager I got involved in:- Development and running of Saper&Salute brand- Creation of a Portfolio of exclusive and free pharmacist- to –customer services ( the pharmacist as a landmark on the territory for customers). First services: Thematic booklets, Self-medication Encyclopedia, monthly review S&S.
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Junior Product ManagerBayer Jan 1994 - Feb 1995Milano1994 Junior Product Manager - -OTC products / Institutional project Pharmacy channelDuring the internal fusion between two Divisions, in direct contact with the Marketing Manager and the Trade Marketing Manager , I got involved at the same time in :- Lasonil Brand: running of the brand, marketing plan and new product launch;- Development Sapere & Salute Project, ( Trade and Customer). I took the responsibility to create the communication planning ( texts, materials, cooperation with Federpharma) at a national level with a pharmacy project established by Bayer in collaboration with Federfarma
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Assistant Product ManagerBayer Apr 1992 - Dec 1993MilanoFrom 1992 to 1993: Assistant Product manager OTC products Pharmacy channelIn direct contact with the Group marketing Manager, I dealt with the brand Lasonil with a budget of 1 million euros, and in particular I managed the following tasks:- analysing and structuring sales and market data- learning marketing strategies- collaborating to the development of the communication plan- collaborating to the definition of the Marketing plan
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Assistant To The ManagerStudio Gambel & Associati Jun 1988 - Apr 1992MilanoFrom 1988 to 1992: Studio Gambel & Associati (Milano) –Business consultingAs an assistant Manager I have got involved in:- Analysis of the economic sectors in Italy ( ABI classification)- Definition of the quantitative analysis of the marketing models to be applied to Pc programmes ( Master Marketing collection edited by IPSOA)- Realisation of a business analysis model ( Check Europa) in collaboration with the Manager ( project promoted by AICOD and introduced into the European programme in 1992;
Paolo Perego Skills
Paolo Perego Education Details
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Economia Aziendale - Specializzazione Marketing -
Conoscenze Informatiche E Linguistiche
Frequently Asked Questions about Paolo Perego
What is Paolo Perego's role at the current company?
Paolo Perego's current role is National Account Manager / Senior Brand Manager.
What is Paolo Perego's email address?
Paolo Perego's email address is pe****@****bero.it
What schools did Paolo Perego attend?
Paolo Perego attended Università Commerciale 'luigi Bocconi', Conoscenze Informatiche E Linguistiche.
What skills is Paolo Perego known for?
Paolo Perego has skills like Product Marketing, Marketing Strategy, Marketing Management, National Account Manager, Gestione Marketing, Analisi Competitiva, Gestione Prodotti, Lancio Del Prodotto, Marketing, Brand Management, Marketing Di Prodotto, Trade Marketing.
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