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Paolo Perego is listed as National Account Manager / Senior Brand Manager based in Italy, Italy, Italy. AeroLeads shows a work email signal at libero.it and a matched LinkedIn profile for Paolo Perego.
Paolo Perego previously worked as Marketing Manager at Arkopharma and National Account Manager at Haribo Italia. Paolo Perego holds Economia Aziendale - Specializzazione Marketing from Università Commerciale 'Luigi Bocconi'.
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Marketing Manager with a significant experience in Multinational Companies concerning various sectors. In my career I could cover different strategic roles, from Assistant PM to Marketing Manager, in highly competitive markets such as Pharmaceutical, Confectionary or Phytotherapy/Food Supplements, getting actively involved both in products and services. In detail I have developed Marketing strategies in the Medical, Natural/ Phytotherapy market launching new products into the main business areas according to the new international strategic view of the company.Before this, I realised a marketing plan on OTC pharmaceutical products and developed an innovative long-time customers’ services project introducing a new brand. As far as the confectionary sector, I dealt with Umbrella Brand leaders both in national and international markets and ran various brand products with different positioning strategies or sale politics ( ever Green, IN&OUT, Lincensing, new launches) ; moreover I organised new objectives and strategies with the headquarters in Austria and Spain.As National Account Manager in the field of Modern Distribution and highway restauration, I could develop my skills and my knowledge of the commercial sector dealing in the annual national agreements with the Headquarters and in the definition of promotional plans and local listing.
Listed skills include Product Marketing, Marketing Strategy, Marketing Management, National Account Manager, and 19 others.
A career timeline built from the work history available for this profile.
Ventimiglia
With a business of about 10 million euros and in direct contact with the General Manager I got involved in:- National Marketing plan Brand Arkopharma- New international strategic implementation of Arkopharma company- Launch of new products according to the new international policy of the Headquarters (France) into the relevant business sectors ( medical.
Arese (MI)
From 2007 to present day: National Account ManagerWith a business of about 8 million euros and in direct contact with the Sales Manager I gradually took the responsibility of the management of some directional clients:Highway Restauration Channel: Autogrill, My Chef, Airest, Cremonini Chef Express, Gruppo Sarni/Gustofast, etc.;Modern Distribution Channel.
Milano
Haribo S.P.A., Confectionary Sector, since 2000 up to todayFrom 2000- to 2006 Brand Manager - Marketing ManagerWith a business of about 15 million euros and in direct contact with the Managing Director I have got involved in:- Marketing plan definition and Chupa Chups brand sales ( Chupa Chupa, Crazy planet and Smint);- Coordination, annual communication.
Milano
From 1998 to 2000 Key Account Manager Mass Market ChannelIn direct contact with the Mass Market Manager I dealt with:- Reckit and Colman sales force in charge for mass market of Autan and Baygon brands ( insect repellents) with a business of 20 million euros;- Category management and trade marketing projects (Development of business strategies for Bayer)
Milano
From 1996 to 1997 Product Manager, Trade Project Development Pharmacy ChannelWith an average business of 3 million euros and in direct contact with the Function Manager I dealt with:- Strategic and operative development of the brand Sapere& Salute for the creation of new services: Dietafax, new Medical Cards with Europassistance, Self-medication cassettes.
Milano
1995 Junior Product Manager for the Pharmacy channelIn direct contact with the Function Manager I got involved in:- Development and running of Saper&Salute brand- Creation of a Portfolio of exclusive and free pharmacist- to –customer services ( the pharmacist as a landmark on the territory for customers). First services: Thematic booklets, Self-medication.
Milano
1994 Junior Product Manager - -OTC products / Institutional project Pharmacy channelDuring the internal fusion between two Divisions, in direct contact with the Marketing Manager and the Trade Marketing Manager, I got involved at the same time in:- Lasonil Brand: running of the brand, marketing plan and new product launch;- Development Sapere & Salute.
Milano
From 1992 to 1993: Assistant Product manager OTC products Pharmacy channelIn direct contact with the Group marketing Manager, I dealt with the brand Lasonil with a budget of 1 million euros, and in particular I managed the following tasks:- analysing and structuring sales and market data- learning marketing strategies- collaborating to the development of.
Milano
From 1988 to 1992: Studio Gambel & Associati (Milano) –Business consultingAs an assistant Manager I have got involved in:- Analysis of the economic sectors in Italy ( ABI classification)- Definition of the quantitative analysis of the marketing models to be applied to Pc programmes ( Master Marketing collection edited by IPSOA)- Realisation of a business.
EDUCATION Bachelor’s Degree in Economia Aziendale ( Master’s degree in Marketing) Luigi Bocconi University, Milan 1988- thesis : Structure.
COMPUTER SKILLS - Habitual use of computer statistic programmes (BRIO) and Analisys (Pivot System) - Microsoft Windows: Office (Excel.
Quick answers generated from the profile data available on this page.
Paolo Perego is listed as National Account Manager / Senior Brand Manager.
AeroLeads has found 1 work email signal at @libero.it for Paolo Perego.
Paolo Perego is based in Italy, Italy, Italy.
Paolo Perego has worked for Arkopharma, Haribo Italia, Haribo Italia S.P.A., Bayer, and Studio Gambel & Associati.
You can use AeroLeads to view verified contact signals for Paolo Perego, including work email, phone, and LinkedIn data when available.
Paolo Perego holds Economia Aziendale - Specializzazione Marketing from Università Commerciale 'Luigi Bocconi'.
Paolo Perego is listed with skills including Product Marketing, Marketing Strategy, Marketing Management, National Account Manager, Gestione Marketing, Analisi Competitiva, Gestione Prodotti, and Lancio Del Prodotto.
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