Sport Manager
CurrentI have 13 years of experience in the sports business. I started by owning a gym and then moved on to supplement sales and marketing where I have now spent the last 10 years.I m a sales man but not only, infact during my career I have been in charge of the R&D of our product offer, based on understanding the customer needs and depicting different trends and so improving our core offer.In addition I have experience in expo marketing activity (sports event) and organising different training events and ECM courses. I also hold a certification to teach the topic of supplements and nutrition to doctors, pharmacists, biologists and personal trainers. Overall, this experience has given me the ability to translate these marketing and other activities across different industries, e.g. fitness centres, pharmacies, bike and running specialty stores and different sports stores. Moreover, with Proaction – my current company – I have lead the successful implementation of our business plan, and generated a new business opportunity of selling our products into Italian pharmacies. We are the pioneers in this industry. Some examples to highlight this expertise are the insight materials I’ve created for companies such as national groups Comifar Phoenix Group, Cef, advertising articles for several national newspapers and creating the store/pharmacy experience to showcase our products through e.g. bill boards.I manage my own team of sales people and believe in motivating each team member on a daily basis to ensure the best performance can be achieved.My work ethics goes beyond my work and in my personal life I exercise twice a day, believing a good physical health is strongly connected with mental health.
