Paola Navarette Email & Phone Number

Metro Manila, Philippines

Writes news, features, and gadget reviews for PhilSTAR Tech, the technology section of Philippine Star

- Writes for Manila Standard's spotlight section and its special pages: technology, environment and sustainability (and occasionally for business and sports section) - Attends events such as briefings, press conferences, media roundtable discussions

- Developed descriptive content—titles, keywords, and phrases—for graphics- Closely reviewed the metadata for approved content in the pipeline and in production- Did research on the latest tags to keep up with the trends for each content types

- Spearheaded and created the overall soft tease and hard tease strategy of SOLA during its pre-launch phase - Created impactful content ideas and social media strategies that align with the brand- Managed content calendars and grid planner, ensuring consistent, engaging messaging and overall branding of SOLA across all platforms - Consistently ideated and curated captions that resonates with target audiences and drives results and content with a strong point of view using Canva and… Show more - Spearheaded and created the overall soft tease and hard tease strategy of SOLA during its pre-launch phase - Created impactful content ideas and social media strategies that align with the brand- Managed content calendars and grid planner, ensuring consistent, engaging messaging and overall branding of SOLA across all platforms - Consistently ideated and curated captions that resonates with target audiences and drives results and content with a strong point of view using Canva and Midjourney Bot - Handled social media accounts such as Facebook, Instagram, TikTok, Spotify, and Pinterest (including posting content and stories, responding to comments, and engaging with followers)- Worked with artists for graphicsCampaigns and events:- Pre-launch press event - Test shoot- Catalogue shoot - Campaign shoot Show less

- Planned and created content—graphics, photos, and videos that showcase the brand's products- Developed marketing materials like blog posts and press releases and kept a grid planner that reflects that brand’s key messaging- Contributed to the design of visually appealing feeds and website- Oversaw the execution of impactful marketing campaigns (Identified KOLs and digital partners for special collaborations to amplify brand messaging)- Engaged with KOLs at events, built… Show more - Planned and created content—graphics, photos, and videos that showcase the brand's products- Developed marketing materials like blog posts and press releases and kept a grid planner that reflects that brand’s key messaging- Contributed to the design of visually appealing feeds and website- Oversaw the execution of impactful marketing campaigns (Identified KOLs and digital partners for special collaborations to amplify brand messaging)- Engaged with KOLs at events, built relationship with media- Partnered with the brand manager to track the progress and success of the company's marketing efforts- Managed and oversaw its presence on Instagram and TikTok - Assisted during events and shoots and sourced event suppliers and artists who could work on the brand's IG story stickers, website graphics, event invitations- Shot product launches at the office, which were used in socials, website, and e-comm platformsCampaigns and events:- Amplify You Campaign (2023)- Faboulash 7th Anniversary - Launch of additional styles of best-selling Lashtensions Show less

Hong Kong Sar

- Wrote, edited, and proofread communication materials such as marketing one-pager, internal comms posts, newsletter stories, blog posts, and electronic direct mail (EDM)- Global clients assigned include Hong Kong Disneyland, Schneider Electric, Jebsen Consumer, Cyberport Hong Kong, and Sino Club- Coordinated with the project management team in Hong Kong for client briefs, brand guidelines, task status, and other project particulars, supporting the timely delivery of client… Show more - Wrote, edited, and proofread communication materials such as marketing one-pager, internal comms posts, newsletter stories, blog posts, and electronic direct mail (EDM)- Global clients assigned include Hong Kong Disneyland, Schneider Electric, Jebsen Consumer, Cyberport Hong Kong, and Sino Club- Coordinated with the project management team in Hong Kong for client briefs, brand guidelines, task status, and other project particulars, supporting the timely delivery of client requests- Shared creative ideas for growing the Zing brand and its affiliates like Imprez Studio Show less

- Produced news materials, web copy for PR clients like Amazon, SMDC, and Globe Telecom- Worked with Bridges PR agency and CuWrite LLC

- Wrote health, beauty, youth, art, and travel articles for Philippine Panorama magazine, website, and the newspaper’s lifestyle and news section- Worked with graphic designers to come up with graphics and publication materials for socials- Managed lifestyle’s social media accounts and website (See hashtag #MBWellbeing)- Styled articles and proofread final copies - Covered events (shot photos and updated social media pages) and interviewed health professionals and prominent… Show more - Wrote health, beauty, youth, art, and travel articles for Philippine Panorama magazine, website, and the newspaper’s lifestyle and news section- Worked with graphic designers to come up with graphics and publication materials for socials- Managed lifestyle’s social media accounts and website (See hashtag #MBWellbeing)- Styled articles and proofread final copies - Covered events (shot photos and updated social media pages) and interviewed health professionals and prominent personalities - Brainstormed and pitched ideas for weekly article lineup Show less

- Wrote food stories for MBites' website and produced digital content for its social channels- Styled and proofread articles of food columnists and used content marketing strategies and SEO techniques to enhance website traffic- Managed its website and social media accounts and assisted in the visual creation of social media graphicsMBites was Manila Bulletin’s food vertical

Philippines

Contributed articles for Lifestyle printPitched stories and covered health, travel, beauty, arts and culture, youth, and fashion eventsConducted live tweets Interviewed and photographed prominent personalities

Produced advertising supplements for the paperMonitored news, conducted live tweets, and wrote articles for news and lifestyle section

Wrote scripts for Tiger News Weekly’s Inside the Frame segmentPitched ideas, helped shoot videos, and assisted in producing newscasts, which were aired during weekdays on televisions located in all building lobbies