I am the one behind the creative and aesthetic decisions at Espacio Crudo, a (mostly) food & product photography studio based in Bogotá. My vision, together with my training, shaped Espacio Crudo's unique approach to food/product styling and creative direction.I tell stories without words, I make you feel and live through the light, textures and elements inside a frame, and of course, at the end (and most of the times): I will make you want what you are looking at.I am involved in all… Show more I am the one behind the creative and aesthetic decisions at Espacio Crudo, a (mostly) food & product photography studio based in Bogotá. My vision, together with my training, shaped Espacio Crudo's unique approach to food/product styling and creative direction.I tell stories without words, I make you feel and live through the light, textures and elements inside a frame, and of course, at the end (and most of the times): I will make you want what you are looking at.I am involved in all stages of the creative process: from the configuration of the photography sets and prop styling decisions, to the style of the food and products. Everything gets conceptualized depending on the client's requirements or following a creative process from scratch. What is important is that all elements in a picture are thought to communicate the unique visual language of a campaign or editorial set of images.I lead the production team and the art direction team to create the different visual worlds for each shooting, budgeting and organizing each of the projects with them. As the head of creative it is my duty to maintain the general contact with clients in order to sell, develop and review the creative concepts, but also, is in my hands to maintain a strong relation between the studio and clients since, as the one behind the overall creative vision, I have to understand, transmit and give the confidence to all parts involved in a creative project that all the outputs are aligned with the core of the project. Show less

_ Utilized a keen sense of aesthetics and coherence to craft visually stunning sets that wowed clients._ Mastered the art of paying attention to detail and of bringing creative arrangements of seemingly disparate objects to life, to create unique prop configurations for photography and video sets._ Translate imaginative ideas into props and various other decorative elements, to ensure that the props complement the food being photographed and enhance overall visual appeal of the… Show more _ Utilized a keen sense of aesthetics and coherence to craft visually stunning sets that wowed clients._ Mastered the art of paying attention to detail and of bringing creative arrangements of seemingly disparate objects to life, to create unique prop configurations for photography and video sets._ Translate imaginative ideas into props and various other decorative elements, to ensure that the props complement the food being photographed and enhance overall visual appeal of the shooting._Write recipes for a wide range of publications and collaborate with agencies to develop original advertising cooking concepts Show less

_ Equipped final semester cooking and baking students with communication industry-focused knowledge of food preparation._ Mentored students in the art of food photography, guiding them to produce visually appealing imagery._ Instructed on effective food styling techniques, enabling students to approach food from a commercial standpoint.

_ Developed the brand, experience and physical establishment for Alioli, working closely with a team of internationally acclaimed chefs to create a unique fine dining experience._ Designed an interior that reflected the power of the Mexican family-run business by incorporating aspects of modernist architecture with rustic materials and delicately combining them with Mexican hand-crafted pieces._ Successfully implemented Alioli's visual concept to create a truly memorable fusion of… Show more _ Developed the brand, experience and physical establishment for Alioli, working closely with a team of internationally acclaimed chefs to create a unique fine dining experience._ Designed an interior that reflected the power of the Mexican family-run business by incorporating aspects of modernist architecture with rustic materials and delicately combining them with Mexican hand-crafted pieces._ Successfully implemented Alioli's visual concept to create a truly memorable fusion of cultures that took Alioli to be ranked as one of the top restaurants in Queretaro City Show less

_ As Key Account Manager and Business story-teller, I developed communication strategies, methodologies and business narratives that drove successful outcomes for key clients ranging from start-ups to government ministries. _ Developed project proposals to tackle new client's communication needs _ Nurtured relationships between the company and its clients, acting as the face of the company in a variety of projects and Identifying new business opportunities while driving revenue growth… Show more _ As Key Account Manager and Business story-teller, I developed communication strategies, methodologies and business narratives that drove successful outcomes for key clients ranging from start-ups to government ministries. _ Developed project proposals to tackle new client's communication needs _ Nurtured relationships between the company and its clients, acting as the face of the company in a variety of projects and Identifying new business opportunities while driving revenue growth with existing clients._ Lead cross-functional teams through the projects, overseeing every stage of projects from inception to completion, including development of core communication strategies and ensuring follow-up success._ Managed budgets for projects, as well as a range of team members, freelancers, suppliers, and external providers. Show less

_ Led a team responsible for transforming the venue into a three-day music event that attracted 50,000 attendees, managing suppliers and logistics to ensure a seamless execution._ Oversaw the design of the festival's layout, including creating new spaces and expanding to a third stage, maintaining the venue in top condition throughout the entire event._ Contributed to the success of the biggest alternative music festival in South America as a sub-leader and art director, working on the… Show more _ Led a team responsible for transforming the venue into a three-day music event that attracted 50,000 attendees, managing suppliers and logistics to ensure a seamless execution._ Oversaw the design of the festival's layout, including creating new spaces and expanding to a third stage, maintaining the venue in top condition throughout the entire event._ Contributed to the success of the biggest alternative music festival in South America as a sub-leader and art director, working on the look and feel of the festival and ensuring its continued growth. Show less

_ Core team and Project Manager_ Head of Disfruta 10/10, a night where 10 food leaders presented their new projects to the public

_ Directed the food and kitchen team for a five-day showcase featuring acclaimed chefs from around the world._ Fostered positive relationships between local and international chefs, their teams, and food industry personalities._ Managed logistics of cooking, mise-en-place, and wine supply to ensure seamless fine dining experiences for 100+ guests per event._ Maintained clear communication with sponsors, suppliers, and staff to ensure flawless execution of every detail, from table… Show more _ Directed the food and kitchen team for a five-day showcase featuring acclaimed chefs from around the world._ Fostered positive relationships between local and international chefs, their teams, and food industry personalities._ Managed logistics of cooking, mise-en-place, and wine supply to ensure seamless fine dining experiences for 100+ guests per event._ Maintained clear communication with sponsors, suppliers, and staff to ensure flawless execution of every detail, from table settings to dish timing._ Orchestrated coordination between different departments to deliver an exceptional event experience for guests while allowing the featured chefs to shine. Show less

_ Oversaw pastry operations at a leading French restaurant in Colombia, managing teams across 5 locations and a production factory with over 50 employees._ Developed innovative recipes driven by market insights and seasonal trends to enhance product offerings._Optimized workflow and coordination to ensure efficient operations and high quality products.

Manage and lead the team working within the accounts assigned to the studio.Develop the ideas and concepts that go forward.