Special projects:• Lead the development of new business initiatives, and the structuring of new business partnerships.Brand:• Responsible for directing, developing and executing on the strategic plans for a private label brand• Responsible for managing the P&L budget of the brand• Provide direction to key cross-functional partners such as sales, research, legal, and sourcing• Lead weekly and monthly meetings of senior executives to deliver sales and marketing updates• Manage activities related to new product development, including market research and competitive analysis• Responsible for developing launch plans and working with cross-functional teams to execute new product launches• Conceptualize and lead the development of pilot programs to validate new business ideas• Lead cross-functional teams to develop and launch new business initiatives

Primary tools: Excel, Neolane, SAS, Adobe Marketing Cloud (Omniture), IBM eNetwork Personal Communications.•Assist in strategy development through analysis of KPI and shopper data, market trend data, and competitor data•Work with external service providers to integrate new marketing tools with existing campaigns•Independently develop mid-year and year-end season debrief reports for senior management•Manage email-marketing program with more than 8 million weekly circulation, including campaign setup, deployment, reporting, testing, and analysis•Produce KPI reports to monitor campaign performance, and maintain email calendar•Develop and execute email tests for optimizing key email components, including segmentation, subject lines, and email layouts

•Planned and managed marketing campaigns for various events•Developed marketing collateral and promotional materials worth over $500,000 Annually•Developed and monitored KPI reports of various marketing programs to measure campaign performance•Designed, developed, and maintained over $100,000 in marketing and sales tools annually, that were co-branded with company event sponsors•Led the organization’s first foray into social media marketing, and managed implementation of social media campaigns (i.e. analytics, consistent branding, light HTML coding)•Maintained web site content using convio CMS platform•Implemented Google analytics across multiple blogging platforms•Co-managed $600,000 database driven fundraising campaign (i.e. query writing, data entry, project management)•Relationship manager, and key point of contact for vendors and sponsors of YAI Network events•Developed a procedure and materials for welcoming and on-boarding new organizational partners