Currently working on brand, research and creative projects for Grupo Renner S.A., the largest fashion retailer in Brazil and the largest fashion and lifestyle ecosystem in the Americas. I am responsible for analyzing competition, market and audience, mapping behavioral trends, building strategic directions, and supporting creation, content and media teams in structuring phygital campaigns.

Content & Creative Lead at Youthlab, an internal Paim United Creators ecosystem focused on lifestyle and the younger generations applied to brands operations. Currently leading a creative and multidisciplinary team, I am responsible for the development and approval of creative strategies, phygital campaigns, and content for all channels of Youcom. With more than 112 stores throughout Brazil, in addition to a nationwide reach e-commerce, this department store is Grupo Renner S.A.'s youth fashion… Show more Content & Creative Lead at Youthlab, an internal Paim United Creators ecosystem focused on lifestyle and the younger generations applied to brands operations. Currently leading a creative and multidisciplinary team, I am responsible for the development and approval of creative strategies, phygital campaigns, and content for all channels of Youcom. With more than 112 stores throughout Brazil, in addition to a nationwide reach e-commerce, this department store is Grupo Renner S.A.'s youth fashion and lifestyle brand (also the owner of Renner, Camicado, Realize CFI, and Repassa and present in Brazil, Argentina, and Uruguay). Show less

One of my main responsibilities at Transa Inc. was collecting and analyzing data from all our platforms [and beyond] to generate insights for the creative and community management team. How pleasing it was to discover that I actually enjoy finding stories not only in words but in numbers. Especially with the incredible numbers the project reached.I was responsible for leading content and digital channels strategy, trend research and branded content projects performance analysis across… Show more One of my main responsibilities at Transa Inc. was collecting and analyzing data from all our platforms [and beyond] to generate insights for the creative and community management team. How pleasing it was to discover that I actually enjoy finding stories not only in words but in numbers. Especially with the incredible numbers the project reached.I was responsible for leading content and digital channels strategy, trend research and branded content projects performance analysis across different global markets for METCHA [メッチャ], while conducting a multidisciplinary team and being responsible for client relations, keeping constant reports with stakeholders in North America, Europe, and Asia, and turning data into valid insights for the project.With generations Z and Y as its target and actual biggest consumers, METCHA, in only two years, went from zero to a total audience of 4.8 million in all of its channels, reached more than 1.5 billion impressions, and started influencing people all around the world, consolidating a consistent audience and network that would tag METCHA each and every day on social media. Only in Giphy, the last content platform we entered, METCHA reached 4.6 million gif and sticker views in less than a month. Show less

During this experience, working for a fast growth creative studio, I was able to lead the content marketing strategy for brands from different segments like Coca-Cola Jeans, Triton, and Grupo Malwee, one of the main fashion companies from Brazil, focused on sustainable practices. From brainstorming to production, I was also responsible for leading the creative team, trend researching, market analyzing, and implementing innovation methodologies.

As a freelancer and consultant, I worked on projects around Branding (in strategy and in building verbal branding), Marketing Planning, Project Insights, Content Marketing, and Copywriting (creative and UX). Whether in partnership with agencies, independent professionals, or local businesses.Some of that work:Partner Agencies:\\\ Teia.work - Content Strategist & Senior Copywriter;\\\ Interativa Conteúdos - Content Strategist & Senior Copywriter;\\\ ARO model manager… Show more As a freelancer and consultant, I worked on projects around Branding (in strategy and in building verbal branding), Marketing Planning, Project Insights, Content Marketing, and Copywriting (creative and UX). Whether in partnership with agencies, independent professionals, or local businesses.Some of that work:Partner Agencies:\\\ Teia.work - Content Strategist & Senior Copywriter;\\\ Interativa Conteúdos - Content Strategist & Senior Copywriter;\\\ ARO model manager - Consultant & Project Manager in fashion-oriented brand projects, Branding and Content Marketing;Local Brands:\\\ Wendyel Borin - Verbal Branding;\\\ Paralela Bar - Brand Repositioning & Verbal Identity;\\\ Youhair - Content Marketing;\\\ Rentelier - Content Marketing; Show less

As an entrepreneur, I had one of the most challenging moments in my career being responsible to set and develop a productive and strategic team in Brazil for projects across LATAM markets. The company originated from an on/off marketing campaign project for six brands in the Argentinian market led by me, along with another partner, from the campaign to the launch event. The results from this project made the company the strategic and creative studio for the largest Brazilian manufacturing… Show more As an entrepreneur, I had one of the most challenging moments in my career being responsible to set and develop a productive and strategic team in Brazil for projects across LATAM markets. The company originated from an on/off marketing campaign project for six brands in the Argentinian market led by me, along with another partner, from the campaign to the launch event. The results from this project made the company the strategic and creative studio for the largest Brazilian manufacturing industry.Main result: development and management of strategic projects focused on solution approaches for branding and digital content challenges for the six brands of Calçados Beira Rio S.A. across markets such as Argentina, Bolivia, Mexico, and Panama. Show less

Atividade: textos, entrevistas, seleção de releases e edição para o site com foco em moda e beleza. Produção e assistência de styling para editoriais de moda. Assistência no atendimento a clientes e produção de eventos. Atendimento ao cliente na sessão de consultoria de grande marca de varejo.

Atividade: Produção de conteúdo com foco em moda e produção de moda. Mídias: Facebook, Instagram, WordPress, Pinterest, LinkedIn e Wix.

Atividade: produção de conteúdo digital e gerencimento de redes sociais com foco em moda. Mídias: Facebook, Instagram, WordPress, Pinterest, LinkedIn e Wix.Projetos extras: produção de conteúdo para a revista da empresa de calçados Firezzi; Pesquisa e planejamento do novo posicionamento de comunicação digital para Moinhos Shopping.

Atividade: Freelancer na produção de conteúdo do canal de moda CamarimMSN do Portal MSN, com patrocínio da Avon.

Atividade: Auxiliar no atendimento à clientes e assessoria de Imprensa

Programa intercâmbio cultural e trabalho nos EUA

Atividade: Estágio em Assessoria de Imprensa