As the Marketing Director for the group responsible for Go-to-Market, reporting to the VP of Marketing, I'm responsible for overseeing and coordinating product launches for the Business Units, including market research, comp intel, product marketing, and growth strategies.Responsibilities:- Plan, lead, and coordinate product launches- Analyze market demand and competitors- Define or oversee advertising campaigns- Manage global marketing campaigns for QIMA group- Enhance QIMA's product awareness and positioning- Support qualified leads generation

QIMA is a leading company that specializes in providing compliance solutions for supply chain management. They work with brands, retailers, and importers to ensure that their global supply network is secure, well-managed, and optimized. With a presence in more than 85 countries and 5000 employees, the QIMA group combines expertise in consumer products, food, and life sciences industries with digital acumen to help clients achieve transparent, safe, and sustainable value chains.As Global Marketing Director for Saas Solutions, I'm responsible for overseeing all marketing activities, including branding, market research, product marketing, sales enablement, PR/media, digital marketing, and growth activities. I report directly to the company's CMO.Responsibilities:- Developing strategy and marketing plan- Planning, directing, and coordinating marketing efforts- Communicating the marketing plan- Researching market demand and competitor intelligence- Collaborating with Sales to develop pricing strategies- Identifying potential customers.- Managing budget and costs- Developing and managing advertising campaigns and media promotion- Building brand awareness and positioning through PR, Event, and thought leadership content- Supporting sales and lead generation efforts- Coordinating marketing projects- Overseeing social media marketing strategy and content marketing for SaaS solutions

Mission: I'm in charge of the global product marketing strategy for camera drones and mobile apps.• Manage the product and software roadmap for launch and life cycle offers with the R&D team• Conduct thorough market analysis based on sales performance, competition and customers’ needs• Coordinate the marketing activities to plan and execute international go-to-market strategies• Manage the product marketing and content with a team of junior product marketing managers• Support the sales team with forceful selling pitch, key materials and product training to engage partnersKey achievements :- 2018 : Strategic partnerships with Adobe and Western Digital- 2018 : WW launch of ANAFI , the ultra compact flying 4K HDR camera drone- 2017 : WW launch of Bebop 2 Power, the first drone with Artificial Intelligence technology- 2017 : WW launch of Mambo FPV, the first ultra compact drone compatible with coding apps.

Neuroswing is an innovating patented golf-ball-dispenser for smarter practice on the range.- Build and lead a one-month crowdfunding campaign on Kickstarter- Define the product marketing & sales strategy (business plan)- Build a very attractive landing page with webdesigners- Manage technical evolutions with manufacturers and designers Results : 12 000$ raised, +1000 followers, 12 000 views in only one month

- Drive the roadmap and scale the existing offers to increase recurring revenue and loyalty- Manage a cross functional team in executing campaigns and promotional materials- Define the marketing mix for direct, indirect and specific market channels- Submit marketing recommendations to the Leadership based on regular market analysis and benchmark- Collaborate with sales managers and key reseller partners to help them achieve our profit targets- Submit weekly business reviews and recommendations to improve sales using a KPI dashboardKey achievements: Cloud backup service with Microsoft Azure and a SDK app store (+50% recurring revenue), Loyalty program, Cover plan for business management solutions.

- Enhance QoS & user experience of SFR WiFi service & app - Promote SFR WiFi through multi-canal campaigns- Run a geomarketing study in France (carte wifi)- Coordinate the launch of the app "SFR WiFi Auto Connect"- Drive the customers studies- Follow the key performance indicadors (usage, active users, user acquisition and session time)Results : Omni-canal promotion campaign through website, mobile app, shops, & customer service(+ 40% of additional users on the App over a year)

Software & hardware development for an embedded camera and a video performance testing bench. - Define technical specifications (components & processors) - Design PCB and User interface - Lead a software development project with a team of two developers