Parag Raut Email & Phone Number

I am an Insights & marketing professional with 10+ years of experience, primarily in Consumer Insights, Voice of the Customer & Brand Marketing. I am currently leading the Voice of the Customer program at Wolseley. I have managed research & brand marketing budgets of more than $2 million & led 4-10 member teams in both product & service companies. I have built expertise in understanding business challenges & coming up with appropriate solutions.I have experience in managing quantitative & qualitative research on the client as well as supplier side. I have managed projects at various stages of the product lifecycle starting with concept research, pricing, packing, positioning, advertising/communication, segmentation & U&A, brand health, NPS, customer satisfaction, triggers & barriers, churn, etc. Experience managing research projects with agencies such as Nielsen, Ipsos, Kantar, etc. I have strong project management, analytical skills, team management, competitive analysis, & presentation skillsets. I have collaborated with teams within the organization & with agencies to deliver on the business results. I worked on multi-country projects with the USA, UK, Germany, Australia, Korea & Japan teams. I conducted research for Colgate, Wrigley, Johnson & Johnson, Tata DoCoMo, Mahindra Automotive, SsangYong, Adidas, Toys"R"Us, Dr. Oetker, Nestle, Adidas, Nike, HSBC Bank, Deutsche Bank, Standard Chartered Bank, ICICI Bank, HDFC Bank, Star TV, Zee TV, etc.I have won multiple awards, including the “Mahindra Excellerator Award” from the CEO & Tata Docomo “Star Performer Award” for research & marketing excellence.