My company name is Paragraphica. I'm a commercial writer, creative director and a brand strategist.I'm a former content director at SAW Strategic Design, creative director at Braun/Allison (now Verv), Storyteller at Envisioning + Storytelling and a former Vice president Creative of Irving & Co (now Concerto). Before moving to Canada in 2006, I was Director of Planning and Creative Director at Target Direct (now Tangible) the UK's leading not for profit advertising agency, specializing in below-the-line techniques and brand development.I have a track record in the UK's not for profit and financial marketing sectors. I worked with Halifax Bank of Scotland for over a decade and Marie Curie Cancer Care for 12 years. I helped launch new investment products and credit cards across the UK marketplace.At Envisioning+Storytelling and Irving & Co, I gained broad knowledge of the BC, Canadian and US economy, working on branding and communications in business-to-business and business-to-consumer arenas. I have considerable experience in health, sport, resort and real estate marketing in the USA and Canada. I was a founder director of the Canadian National Trust for Scotland Foundation until 2015.Specialties: Creative planning, visual and verbal branding.Storytelling and persona creation.Ghostwriting, editing and non-fiction copywriting.Not-for-profits: consulted with British Heart Foundation, National Trust, Marie Curie Cancer Care, Greenpeace (all in the UK); in Canada, Coastal Jazz, Canadian Centre for Ethics in Sport, Focus on the Family.Finance: with Halifax Bank of Scotland, Scottish Equitable and Standard LifeReal estate: with Wesgroup, ParkLane Homes, Intracorp, ASPAC, Dream and many others