SoleSearch is shaping the current culture of the next generation of shoppers. We are India's leading platform for high demand sneakers, hype merchandise and collectibles.

- Completely revamped product dashboard keeping user functionality inmind. Created wireframes, authored product requirements, worked withengineering to balance functionality and managed delivery timeline.- Established marketing function, starting with defining Octo’s brand identityand then consistently communicating it across all channels—corporatewebsite; digital and print ads, brochures, technical specs; associationpresentations; press releases and media placements. - Worked on online-offline bridge projects and was responsible for the ops pipeline.

Concept Development | Wireframing | User & Company Analysis | GTM & Brand Strategy- Performed rigorous industry, competitive, and product feasibility analysesto develop clearer market views and more feasible plans for productdevelopment and growth.- Integrated design, engineering and sales to maintain a focus on userexperience and satisfaction

Leadership | Research | Sales | Strategy | EntrepreneurshipFounder & CEO of one of the first Start-ups in Branded Budget Hospitality- Built marketing (brand, website, tag line, logo), Operations, sales,distribution, and operations all on my own- Expanded company from sole founder to team of 16 in three cities overthree years. Led strategy and growth decision-making including geographicand industry focus, as well as positioning of startup relative to competition- Developed and managed dozens of Client relationships and Expandednetwork of clients in new geographies and industries from essentially zero toseveral. - Led all aspects of strategic projects including mapping out markets,identifying and contacting targets, performing due diligence, negotiating deals,and closing transaction.

User Experience | User Research | Website Strategy | Data Analysis- Co Presented strategy and metrics to the CEO, that informedsuccessful web product prioritization and road mapping. Managed interaction and visual design for numerous site enhancements