1. Responsible for company's overall P&L across 20+ Countries2. Create Digital Marketing Strategy, develop Digital Marketing Calendar & Digital only propositions3. Full responsibility of developing full funnel Digital campaigns including Lead generation campaigns4. Experience of running social, search, display and other campaigns basis business objective5. Discuss marketing objectives with agency and set measurable performance and financial KPIs6. Core Competencies, Knowledge, Experience, Excellent understanding of the Online/Digital marketplace: trend awareness; industry best practices; competitor analysis7. Knowledge and experience in Digital Media Planning, digital advertising industry and pricing models, Web Analytics, Web Promotion, Keyword Research, Online Advertising, Search Engine Marketing, social media, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization8. Own and Manage the Marketing Plan for driving growth in demand or supply acquisitions in key categories9. Collaborate with agencies and other internal functions in executing all digital media strategies10. Ensure strict adherence to the budget pre-sanctioned with the management team and support Finance/Accounts with proper budgeting/accounting of all expenses11. Drive a daily/weekly/monthly review of all key metrics that impact the business and take necessary action to support the business or company goals for any month/quarter/year12. Ability to draw insights from data and make recommendations backed by relevant data to create new growth opportunities13. Ability to understand consumer behavior and translate that into an effective strategy for achieving business growth or delivering better consumer experience14. Operational management with Tech team, if they stuck in any issues.

1. Digital Marketing Strategies:- A) Responsible of driving advertising revenues from web & mobile agencies/affiliates by acquiring new customers on different digital channels. B) Responsible of optimizing the cost of acquisition with the business objectives. C) Responsible of building Marketing & Business strategies to meet Revenue targets & Cash Flow Targets. D) Media Buying negotiation with Web & Mobile ad networks. E) Drive Go-To-Market strategies for new/existing products & services. 2. Project scoping and technical architecture. 3. Project Management. 4. Team management. 5. Business development. A) Acquire multiple platforms for launching our services on carrier billing. B) Cross sell our traffic to other ad agencies which is not useful for our services.

1. Manage all campaign execution work across traditional and digital marketing channels.2. Create and execute marketing plans with a focus on ROI tracking and measurement for annual, monthly and weekly time periods.3. Manage all vendors (creative, media & digital) and be the primary liaison with agencies.4. Manage all technical management and implementation aspects for digital campaigns.5. Establish and maintain scalable processes that ensure best practices in campaign and lead management.6. Create and maintain metrics reports and dashboards on marketing and sales activities, effectiveness, and business impact.7. Reviews daily, weekly and quarterly campaign reports to track performance, address campaign delivery issues, and make optimizations as needed.8. Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.9. Engaging users to increase MOU’s.

1. Manage all campaign execution work across traditional and digital marketing channels.2. Create and execute marketing plans with a focus on ROI tracking and measurement for annual, monthly and weekly time periods.3. Manage all vendors (creative, media & digital) and be the primary liaison with agencies.4. Manage all technical management and implementation aspects for digital campaigns.5. Establish and maintain scalable processes that ensure best practices in campaign and lead management.6. Create and maintain metrics reports and dashboards on marketing and sales activities, effectiveness, and business impact.7. Reviews daily, weekly and quarterly campaign reports to track performance, address campaign delivery issues, and make optimizations as needed.8. Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.9. Engaging users to increase MOU’s.

Focusing on Product integration, revenue enhacement and Data Analysis,