Marketing - User Acquisition - Growth
CurrentEstablish new user acquisition channels and own the entire booking funnel end-to-end for used car buyersManage the customer journey from acquisition to activation to first booking for new and existing channelsCollaborate with Sales, Product, Analytics and Marketing teams to ensure a rapidly growing funnel of inbound customers are getting converted to bookingsCreate booking targets and determine budgets for top of the funnel marketing channels: # of sessions, bookings and… Show more Establish new user acquisition channels and own the entire booking funnel end-to-end for used car buyersManage the customer journey from acquisition to activation to first booking for new and existing channelsCollaborate with Sales, Product, Analytics and Marketing teams to ensure a rapidly growing funnel of inbound customers are getting converted to bookingsCreate booking targets and determine budgets for top of the funnel marketing channels: # of sessions, bookings and cost per delivery per monthWork with Contact Center agents and CRM team to convert incoming leads into bookings confirmed through regular engagement Show less