Parameswaran Venkataraman Email and Phone Number
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Param is co-founder of '3 Big Things' (www.3bigthings.studio), a behavioural design studio.Over the last 27 years, Param has been in design and innovation leadership roles across companies like IDEO, Fractal.ai, Dr. Reddy’s, Kantar and Tata Digital. He began his career in Interaction design, transitioned to Design Research & Strategy, and over the last decade, has been instrumental in setting up and establishing strategic design capabilities & culture in several organisations.Most recently, Param led the Experience Innovation Lab at Tata Digital, one of India's leading e-commerce and super-app platforms. Prior to this, Param served as Chief Design Officer and Executive team member at Fractal (www.fractal.ai). At Fractal, he helped build a capability and team of 75+ Design & Behavioral Science specialists working at the intersection of data science and design.Prior to Fractal.ai, Param set up and led Studio 5B - a design thinking & innovation Centre - at Dr. Reddy’s, a leading pharmaceutical company. Studio 5B pioneered several opportunities & ideas across the pharma and healthcare landscape in the US, India, Russia, and Colombia – from digital health solutions for smoking cessation, to packaging to help in medication adherence, to service innovation for breast cancer patients & caregivers. Studio 5B was also instrumental in driving a culture of patient-centricity and innovation at Dr Reddy’s.Some of the work led by Param is now a featured case study in IDEO U’s course on Designing for Change (https://www.ideou.com/products/designing-for-change).Param has served on the Executive Council in The Centre for Emerging Market Solutions at Indian School of Business, Hyderabad. He is passionate about mindfulness and the ‘art of stillness'. He has created toolkits for applying Mindfulness and Design Thinking principles for a variety of professional and personal development topics: Year-end Reflections, Relationship with Authority, Relationship with Money and Relationship with Craft.Param has a graduate degree in Visual Communication from Loyola College (Chennai), and is a graduate of Harvard Business School’s ‘Senior Executive Leadership Program’ 2017-2018.
3 Big Things.Studio
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Co-Founder3 Big Things.Studio Oct 2023 - Present3 Big Things is a behavioural design studio that helps organisations solve complex business problems.
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Head - Experience Innovation LabTata Digital Mar 2022 - Jul 2023Mumbai, Maharashtra, InI led a new initiative that was focused on driving innovation in terms of Customer Experience across all touchpoints beyond the ‘Tata Neu’ mobile app. This included identifying unmet / latent needs across the customer journey. -
Chief Design OfficerFractal Analytics Jul 2019 - Feb 2022New York, UsAt Fractal.ai, my mandate was to lead and build a strategic design and behavioral science capability, in its consulting and product development efforts. This included integrating the team that was acquired via M&A from Final Mile, a firm specializing in behavioral science led consulting. Over 3 years, I helped build a team of 75+ specialists in Design Research, UX Design, Information Design, Behavioral Science. This included a leadership team of 5 Design Directors. We delivered Fractal’s AI and Analytics solutions powered by Design & Behavioral Science for global Fortune 500 clients. We also created a Design System, exclusively for analytics & data science, and this was mentioned twice in Forrester’s two different reports. -
Vice President & Head Of Studio 5BDr. Reddy'S Laboratories Jul 2014 - Jun 2019Hyderabad, Ts, InI set up and led Studio 5B (https://www.studio-5b.com), a design thinking & innovation lab at Dr. Reddy's. As part of the CEO's office, my mandate was to apply Design Thinking to drive differentiation in the branded generic medicines sold by Dr. Reddy's in India, US, Russia and other geographies. This included service innovation, digital transformation, new business models, and packaging innovation. I helped build a team of talented and diverse sets of designers and innovators with backgrounds in Industrial Design, Design Research, Service Design, Interaction Design, Communication Design, Business, Psychology, Film making. Some of our work has been featured in IDEO U's course on 'Designing for Change' (https://www.ideou.com/products/designing-for-change).More details here:https://www.studio-5b.com/ -
DirectorIdeo Apr 2013 - May 2014San Francisco, California, UsI was part of an inspiring team of designers, innovators and specialists at IDEO. We worked on variety of interesting innovation opportunities and challenges for organizations in India and other parts of the world. -
Member, Executive CouncilCentre For Emerging Markets Solutions, Indian School Of Business 2009 - 2014As a member of the Executive Council, I support and guide some of the activities at The Centre for Emerging Markets Solutions (CEMS) at ISB, Hyderabad. CEMS has been set up as an inter-disciplinary research centre at the Indian School of Business (ISB) with the conviction that market-based solutions exist for a large number of the developing world’s problems, as long as new products and services are developed, proof-of-concept demonstrated, and capital is made available from a variety of sources. It is also important to note that the socio-economic problems of developing countries are fundamentally interlinked and cannot therefore be addressed in isolation. There are real market opportunities in addressing the problems of developing economies. Thus, CEMS promotes the idea that the next 800 million in India and 4 billion globally be seen not as a burden but as a great opportunity.
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Head - Innovation LabsImrb International Oct 2009 - Apr 2013London, GbInnovation Labs is an innovation consulting practice, and specialist unit of IMRB International – India’s leading market research consultancy, part of Kantar – WPP’s insight, information and consultancy network. Innovation Labs was set up in late 2009, with the intention to provide tangible, disruptive business outcomes for organizations. I led the conceptualization and setting up of Innovation Labs, from scratch. Our innovation methodology was centered around ‘Design Thinking’ – a problem solving approach that combines the power of three very critical skills – Empathy, Creativity and Rationality. Using empathetic creative problem solving skills, coupled with foresight and business strategy, we helped companies with ‘here-and-now’ and future growth opportunities. -
Associate Vice President, 'Innovation & Design Insights'Mindscape (A Venture Of Technopak) Nov 2008 - Sep 2009Gurgaon, Haryana, In -
Founder-CeoOnward Research + Innovation Private Ltd. Jul 2007 - Nov 2008One of the most life-altering experiences I've had -- starting from an audacious dream of setting up a design thinking led innovation consulting firm for the India market, to getting our first customer, to being offered 'angel funding', to refusing the seed capital (to realizing later, refusing it was a bad idea), to hiring four people who believed in the dream, to dealing with all the ups & downs of being a first-time-entrepreneur, to finally calling it a day.
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Usability ArchitectGe Healthcare Dec 2005 - Jun 2007Chicago, Us -
Manager, Creative ServicesConvergys Jun 2003 - Dec 2005
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Creative LeadSapient Corporation Jan 2001 - Sep 2002Boston, Ma, Us -
Sr. DesignerPlanetasia.Com Jun 1997 - Apr 2000InMy very first job. I was the first designer to be hired in the startup team (at that point, around 20 people or so). Unforgettable experience. Learning to design user interfaces for websites, online applications at a time when having an email address was not common. And at a time, when the term 'Interaction Design' was unheard of. One of the most memorable projects -- I worked in California during the peak of the dot-com boom (late 1999) with one of our clients -- two entrepreneurs, who had just graduated from Harvard and had secured angel funding, to create a prototype which they could use to seek venture capital funding (which they did get).
Parameswaran Venkataraman Skills
Parameswaran Venkataraman Education Details
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Harvard Business SchoolSenior Executive Leadership Program (Selp) -
LandmarkCurriculum For Living
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Loyola CollegeVisual Communication
Frequently Asked Questions about Parameswaran Venkataraman
What company does Parameswaran Venkataraman work for?
Parameswaran Venkataraman works for 3 Big Things.studio
What is Parameswaran Venkataraman's role at the current company?
Parameswaran Venkataraman's current role is Co-founder: 3 Big Things | Behavioural Designer | ex-IDEO, Fractal.ai, Dr Reddy’s and Tata Digital | Fractional Chief Design Officer | Design Thinking, Customer Experience, Innovation, Org culture transformation.
What is Parameswaran Venkataraman's email address?
Parameswaran Venkataraman's email address is pa****@****ail.com
What schools did Parameswaran Venkataraman attend?
Parameswaran Venkataraman attended Harvard Business School, Landmark, Loyola College.
What are some of Parameswaran Venkataraman's interests?
Parameswaran Venkataraman has interest in Innovation, Consumer Insights, Organizational Transformation, Entrepreneurship, Design Thinking, Reading, Photography, Ethnography, Travel.
What skills is Parameswaran Venkataraman known for?
Parameswaran Venkataraman has skills like Design Thinking, User Experience, Ethnography, Interaction Design, Service Design, User Experience Design, Innovation Consulting, Customer Insight, Start Ups, Entrepreneurship, Design Strategy, Innovation Management.
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