Driving product launches, managing brand campaigns, and executing marketing strategies for private brands. Working closely with cross-functional teams and external partners to ensure high-quality deliverables, from social media management and influencer marketing to PR events and brand videos. Developing strong vendor relationships, optimizing marketing workflows, and coordinating on-product branding, packaging, and photoshoots.

• to sell the branding space.• to coordinate with the ad agencies and retailers as well regarding branding related issues.• to coordinate with the fair organisers and conduct various fairs and exhibitions. • identifying new branding space in and out of the mall premises.

• Prepare new business proposals to established and prospective clients.• Negotiate details of marketing campaigns with clients and external media partners.• Monitor and track campaigns to determine effectiveness and determine future changes.• Create new media and marketing plans.• Assess and research market competition in order to develop effective tactical marketing plans to drive client revenue growth.• Effectively manage multiple simultaneous projects with continuously rolling schedule.• Developing and implementing new marketing strategies/ planning and implementing promotional campaigns. • Working closely with design agencies and assisting with new marketing plan launches.• Maintain effective internal communications with the team to ensure that all relevant jobs are on track and will be complete within the given time frame.• Budgeting of promotional activity or events and select the mode of promotions like ATL, BTL activity and digital marketing etc.

• Developed all documentation, schedules and instructions for creative agencies.• Creative Agency handling to get the creative within the time frame. Liaising with designer and printer.• Budgeting of events and other promotional activities.• Managing the production of marketing materials such as leaflets, banners, Hoardings and so on.• Arranging the effective distribution of marketing materials. • Kept projects on budget and moving effectively through the planned schedule• Inspect and sign off all the marketing objects• Liaising and networking with a range of customers, clients and colleagues• Managing customer and client relationships• Sourcing advertising opportunities and placing adverts in the media and press• Organizing and executing photo shoots and various events such as fashion shows, exhibitions etc.• Maintain and update customer database• Evaluating marketing campaigns.• Monitoring competitors activity• Solely responsible for mall decorations during special occasions and festivals within the budget.• Critically managing the Mall area and indulging in Space Selling including Kiosk.• Digital Marketing i.e. Facebook, e-mail marketing and SMS campaigning.• Actively participating in Vendor Handling like negotiation, execution of work as well as retailer handling.• Providing training to the Interns.• Supporting the marketing as well as other departments.