- leading and directing the brand activation projects.- handling the creative ideation & concepts for the brand activation projects.- develop and maintained positive relationships with key clients to increase revenue and business growth. - Fostered strong relationships with internal teams to ensure the timely and effective delivery of client services and solutions.- project budgeting.

- Developing monthly content plan & campaign for fashion & lifestyle category.- Creating concept, creative direction & styling for the campaign photoshoot / videoshoot project. - Overseeing and supervising the whole creative process, from pre production - production - post production. - Handling collection development of exclusive collections / private label with the merchandising team.- Planning and creating monthly lifestyle content for blibli's social media.- Handling and managing collaborations project with KOL. - Creating and managing production budget & strategy for overall lifestyle photoshoot and videoshoot productions.

- Handling and supervising the day to day visual presentation of 12 stores in Jabodetabek & Kalimantan area including new store opening. - Responsible of handling & organizing VM training for store team nationwide.- Making strategic visual plan according to the sales and inventory conditions for each market. - Making weekly adjustments of visual presentation commercial guidelines according to the market condition in Indonesia.- Managing and organizing visual merchandising inventories nationwide.- Responsible for VM recruitment and VM man power allocations nationwide.

- Handling and supervising the day to day visual presentation of Gandaria City store.- Responsible of handling & organizing VM training for store team nationwide.- Making strategic visual plan according to the sales and inventory condition of the store. - Managing and organizing visual merchandising inventories of the store.

- Handling the day to day visual presentation of Ladies and Divided Department. - Responsible of mentoring new VM trainees in the store. - Organizing visual merchandising inventories nationwide.

- Handling all media - related and marketing activity to support all brands program.- Building and maintaining good relationship with media, bloggers and other clients. - Collating and analyzing media coverage.- Planning marketing and PR budget for each brands.- Planning and organizing events such as press conference, launching events, beauty workshop and exhibitions.- Planning and developing PR & Marketing Strategies.- Digital and social media monitoring.- Writing press releases.

- Making trend direction for annual marketing campaign and merchandiser department. - Market visit and research about competitors. - Trend researcher and analyist.- Selecting and mix and match merchandise from merchandising department. - Styling and directing models and products for photoshoots for all creative collaterals and media promo ( print ad, catalogue, calling cards, leaflets, etc ).- Styling for instore and outstore fashion show.- Making visual merchandising direction for instore visual merchandiser department.- Trainer for instore visual merchandiser.- Writing weekly fashion blog for Centro's website.- Helping PR Department for making and editing press releases and events with media.

- Making concept and visual images for the magazine, especially fashion and beauty editorials. - Selecting merchandises, location and models for photoshoots.- Styling and directing models and products for the editorial photoshoots. - Writing fashion and beauty article for the magazine. - Styling for fashion show in collaboration with fashion brands.

- Making concept and visual images for the magazine, especially fashion and beauty editorials. - Selecting merchandises, location and models for photoshoots. - Styling and directing models and products for the editorial photoshoots.- Writing fashion and beauty article for the magazine.