Auxilia is Latin for "Helping Hand". We are a boutique advisory and facilitation firm doing exactly that, helping tourism businesses understand the nuances and challenges of the India market and accompanying them on their way to achieving success.

Manage the VisitBritain presence in India and Middle East markets, reporting to the Head of the Overseas network. Managing the consumer and travel trade marketing, and implementing the organisation's marketing strategies in India and the Middle East, working with other VisitBritain offices in the Asia-Pac region and London HO to recruit campaign partners, improve synergies and effective sharing of resources.Positioning and promoting the "Britain" brand in these outbound travel trade and consumer markets.Engaging with the British and Indian/Middle East travel trade and strategic partners like UKTI, the British Council and British Airways to run trade & consumer campaigns with the objective of increasing visitor numbers to Britain, along with increased spending and travelling beyond London to the rest of England, Scotland & Wales.

Heading the Business Development function, including brand development & positioning, sales & marketing & corporate communications at international & domestic levels. Marketing of relocation & move management services to multinationals, embassies and large corporates.Conception and implementation of business development strategies, including market penetration through media promotion, event sponsorships, publicity material & other conventional & non-conventional means.AchievementsCreated a structured sales & marketing policy for the company incorporating a well-defined brand development strategyImplementation of above strategies resulted in 80% increase in business turnover to around INR 70 million during my tenure.

Overseas marketing of premium branded stainless steel lifestyle products. Main markets were Europe; - Used knowledge of South-East Asian markets to source supplementary materials of plastic, glass, ceramic, etc. from Thailand, China and Sri Lanka for use with company products.- Additional charge of domestic marketing throughout India. Products: - High design, premium quality Stainless Steel products for homes and offices marketed under the brand name " Art d'Inox" Achievements: - Developed export and domestic markets for a branded product range from inception and increased annual sales from Rs.1.5 Million to Rs. 20 Million.

ResponsibilitiesHeading the India sourcing office of one of Australia's leading importers & wholesalers of engineering products and hardgoods.AchievementsIncreased product lines sourced from India from three to over twentyIncreased vendor base from three to over twentyEight-fold increase in turnover to during a 5-year tenureExpanded business from Australia to include customers in U.K. and South Africa

ResponsibilitiesIn charge of division for development of overseas markets for products sourced from India & Thailand - commodities, engineering goods. AchievementsSet up both vendor and customer relationships above products.Led on setting up a JV project with an Australian company for stock & sale of handtools in AustraliaIncreased divisional turnover by 150% to approx. INR 300 million during

Responsible for development of exports of non-core products (supplementary business lines)